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- Tasks: Manage UK retail accounts and optimise business strategies for our gourmet brands.
- Company: Fast-growing French family business, voted France's favourite brand in 2022.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Why this job: Join a passionate team and help lead the world of French-style cakes and biscuits.
- Qualifications: 3+ years in FMCG retail, strong organisational skills, and knowledge of the UK market.
- Other info: Office in London with travel expected; driving license required.
The predicted salary is between 36000 - 60000 £ per year.
A key player in the French biscuits, cakes and ready‑to‑fill sectors, St Michel is a fast‑growing French independent family business. Our 8 factories are located in France and our products are sold internationally, in over 100 countries. Besides, St Michel was voted France's favourite brand in 2022, all categories! Our trademark? We invent and manufacture gourmet products, paying particular attention to the quality of the ingredients and their origins, as well as taking into account the producers, animal welfare and the environment. Our CSR approach “Le Goût de la Transmission" is at the heart of everything we do. At St Michel, we are driven by a single goal: be the world leader of French‑style cakes and biscuits.
Position Reporting to the Head of UK and ROI, you will be responsible for managing a portfolio of UK Retail accounts, with whom you will develop and optimize our business in line with the company's sales strategy.
Your main responsibilities:
- You are the privileged customer contact for your portfolio, working closely with our local importer.
- You are responsible for deploying our brands (Bonne Maman, St Michel, St Aubert) and retailer’s own brands in the retail market.
- You negotiate national agreements in line with the company's sales policy.
- You ensure that objectives are met: assortment, promotions, merchandising, volume, sales revenue… and if necessary, propose corrective actions.
- Manage and monitor promotional budgets.
- You draw up brand reviews and define growth levers for your accounts.
- You keep abreast of new trends in our product categories and about the competitive environment.
The position is UK based with an office in London and is to be filled as soon as possible. Travelling within the UK area is to be expected. Driving license required.
Profile You have a higher education qualification in business, with a minimum of 3 years’ significant experience in an FMCG retail‑related position. A very good knowledge of the UK market is essential. You are recognised for your organisational and interpersonal skills, your ability to convince and your proactivity. You are familiar with Microsoft Pack Office, especially Excel and PowerPoint. Speaking French would be a plus.
Apply now! We promise, we won't eat you.
Senior Key Account Manager Retail H/F in England employer: ST MICHEL BISCUITS
Contact Detail:
ST MICHEL BISCUITS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Key Account Manager Retail H/F in England
✨Tip Number 1
Network like a pro! Reach out to your connections in the FMCG sector, especially those who know St Michel or have worked with them. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for the interview by researching St Michel’s products and their market presence. Show us you’re passionate about their gourmet offerings and how you can contribute to their growth in the UK retail space.
✨Tip Number 3
Practice your negotiation skills! Since you’ll be negotiating national agreements, it’s crucial to demonstrate your ability to strike deals. Role-play with a friend or use online resources to sharpen those skills.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Senior Key Account Manager Retail H/F in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Senior Key Account Manager role. Highlight your FMCG experience and any relevant achievements that showcase your ability to manage retail accounts effectively.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the role and how your background makes you the perfect fit for St Michel. Don’t forget to mention your knowledge of the UK market!
Showcase Your Negotiation Skills: Since negotiation is key in this role, provide examples in your application that demonstrate your success in negotiating agreements or managing budgets. We want to see how you can drive results!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, we promise it’s a straightforward process!
How to prepare for a job interview at ST MICHEL BISCUITS
✨Know Your Brands Inside Out
Before the interview, make sure you’re well-versed in St Michel's product range, especially the brands you'll be managing. Familiarise yourself with their unique selling points and recent marketing campaigns. This will show your genuine interest and help you discuss how you can contribute to their growth.
✨Showcase Your Negotiation Skills
As a Senior Key Account Manager, negotiation is key. Prepare examples from your past experiences where you successfully negotiated deals or agreements. Be ready to discuss your approach and how it aligns with St Michel's sales policy.
✨Understand the UK Retail Landscape
Brush up on current trends in the UK retail market, particularly in the FMCG sector. Being able to discuss competitors and market dynamics will demonstrate your knowledge and readiness to tackle the challenges of the role.
✨Prepare for Questions on CSR
St Michel places a strong emphasis on its CSR approach. Be prepared to discuss how you can contribute to their mission of sustainability and quality. Think about how your values align with theirs and be ready to share ideas on promoting their CSR initiatives.
