At a Glance
- Tasks: Lead creative marketing campaigns and drive engagement across multiple channels.
- Company: Join St Michaels Resort, a top coastal destination in Cornwall.
- Benefits: Enjoy free crew lunches, staff discounts, and growth opportunities.
- Other info: Thriving team culture with opportunities for creativity and innovation.
- Why this job: Make a real impact on guest experiences in a dynamic environment.
- Qualifications: 5+ years marketing experience with strong copywriting and project management skills.
The predicted salary is between 35000 - 45000 £ per year.
St Michaels Resort is one of Cornwall’s leading coastal destinations, bringing together stays, wellness, dining and experiences to help guests feel good again. From luxury spa breaks and beachside apartments to health club memberships, dining and events, marketing at St Michaels spans multiple audiences, products and channels. We’re looking for a commercially minded Senior Marketing Executive who combines creativity with strong organisational skills and data-driven thinking. This role is for someone who can move confidently between copywriting, campaign delivery, CRM, analysis and stakeholder management - and thrives in a fast-paced environment where priorities shift quickly. This is not a role for someone who needs heavy direction. We need someone who can take ownership, challenge constructively, spot opportunities and help turn strategy into results.
The Role
- You’ll support the delivery of the annual marketing plan and drive campaigns across:
- Rooms & stays
- Food & drink
- Self-catering apartments
- Events & experiences
You’ll work closely with the Senior Marketing Manager, Digital Marketing Manager, internal stakeholders and external agencies to deliver campaigns that increase awareness, direct bookings, revenue and guest engagement.
Responsibilities
- Campaign Management
- Lead the planning, coordination and delivery of multi-channel campaigns
- Manage campaign timelines and ensure delivery across channels
- Execute activity aligned with occupancy, revenue and commercial goals
- Monitor performance and recommend optimisations
- CRM & Email Marketing
- Build and schedule segmented CRM campaigns
- Improve database engagement, retention and repeat bookings
- Develop automated journeys and personalised comms
- Copywriting & Content
- Write high-performing copy across website, emails, social media, paid campaigns, landing pages and PR opportunities
- Adapt tone across different areas of the business whilst maintaining brand consistency
- Proofread all marketing output to a high standard
- Website & SEO
- Apply SEO best practice across copy and content
- Work with agencies on technical improvements and performance
- Identify opportunities to increase direct bookings and organic visibility
- Reporting & Commercial Analysis
- Track campaign performance and report on: conversion, revenue impact, engagement, ROI
- Use insight to improve future campaigns
- Be comfortable interpreting data and turning it into actions
- Stakeholder Management
- Build relationships across departments including Spa, F&B, Health Club, Revenue and Sales
- Coordinate projects with agencies and partners
- Work collaboratively whilst confidently challenging where needed
- Brand & Creative
- Maintain strong brand standards and follow guidelines
- Support photoshoots and content creation
- Help evolve creative direction across campaigns and channels
What we're looking for:
- 5+ years marketing experience
- Strong copywriting skills across multiple formats
- Commercial awareness and confidence interpreting data
- Excellent organisation and project management skills
- Ability to manage multiple priorities independently
- Experience using marketing platforms and analytics tools
- Comfortable working in a fast-paced environment
- Experience with design, and content creation platforms (Adobe, Canva, etc.)
- Hospitality, travel or wellness experience
- SEO knowledge
You'll thrive here if you can:
- Spot what needs doing without asking, aligned with business priorities
- Balance creativity with commercial thinking
- Write well and think strategically
- Stay calm when priorities change or faced with challenges
- Care about detail
- Enjoy turning ideas into measurable results
Success in this role looks like:
- Improved campaign delivery and reduced dependency on senior oversight
- Increased CRM engagement and conversion
- Delivered measurable commercial impact from campaigns
- Strengthened brand consistency across channels
- Become a trusted point of contact in the marketing department
Why Join St Michaels Resort
- An all-round marketing role within one of Cornwall’s leading coastal resorts
- Work in one of the UK’s most desirable locations
- Opportunity to make a real impact on operational performance and guest experience
- Development opportunities within a growing and dynamic business
- Free crew lunches
- Staff discounts available
Senior Marketing Executive in Falmouth employer: St Michaels Resort
St Michaels Resort is an exceptional employer, offering a vibrant work culture where creativity meets commercial acumen in one of Cornwall's most stunning coastal locations. As a Senior Marketing Executive, you'll enjoy the opportunity to make a tangible impact on guest experiences while benefiting from professional development in a dynamic environment that values initiative and innovation. With perks like free crew lunches and staff discounts, St Michaels fosters a supportive atmosphere that encourages personal growth and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive in Falmouth
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially in copywriting and campaign management. Use it as a conversation starter in interviews to demonstrate how you can bring value to the team at St Michaels Resort.
✨Tip Number 3
Prepare for the interview by researching the company and its marketing strategies. Be ready to discuss how you can contribute to their goals, especially around increasing direct bookings and guest engagement. Tailor your answers to show you understand their brand and audience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the St Michaels team. Let’s make it happen!
We think you need these skills to ace Senior Marketing Executive in Falmouth
Some tips for your application 🫡
Show Off Your Creativity:When you're writing your application, let your creative side shine! Use engaging language and showcase your copywriting skills. Remember, we want to see how you can adapt your tone to fit different areas of our business.
Be Data-Driven:We love a candidate who can interpret data and turn it into actionable insights. Make sure to highlight any experience you have with analytics tools and how you've used data to improve campaign performance in the past.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences that align with the Senior Marketing Executive role. Show us how you can manage multiple priorities and thrive in a fast-paced environment.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at St Michaels Resort!
How to prepare for a job interview at St Michaels Resort
✨Know Your Stuff
Before the interview, dive deep into St Michaels Resort's offerings. Familiarise yourself with their marketing strategies, recent campaigns, and how they engage with guests. This will not only show your enthusiasm but also help you tailor your answers to align with their goals.
✨Showcase Your Creativity
Prepare examples of past campaigns you've led or contributed to, especially those that required a mix of creativity and data analysis. Be ready to discuss how you balanced creative ideas with commercial outcomes, as this role demands a strong blend of both.
✨Be Data-Driven
Since the role requires interpreting data and turning it into actionable insights, brush up on your analytical skills. Bring specific examples of how you've used data to optimise campaigns in the past, and be prepared to discuss the tools you’ve used for tracking performance.
✨Demonstrate Stakeholder Management Skills
Think of instances where you've successfully collaborated with different teams or external agencies. Highlight your ability to build relationships and manage multiple priorities, as this is crucial for the Senior Marketing Executive role at St Michaels Resort.
