At a Glance
- Tasks: Lead creative marketing campaigns and drive direct bookings for a top coastal resort.
- Company: St Michaels Resort, a premier destination in Cornwall offering wellness and dining experiences.
- Benefits: Enjoy free crew lunches, staff discounts, and growth opportunities in a dynamic environment.
- Other info: Fast-paced role perfect for self-starters who thrive on creativity and commercial success.
- Why this job: Make a real impact on guest experiences while working in a stunning coastal location.
- Qualifications: 5+ years marketing experience with strong copywriting and data interpretation skills.
The predicted salary is between 35000 - 45000 £ per year.
St Michaels Resort is one of Cornwall’s leading coastal destinations, bringing together stays, wellness, dining and experiences to help guests feel good again. From luxury spa breaks and beachside apartments to health club memberships, dining and events, marketing at St Michaels spans multiple audiences, products and channels. We’re looking for a commercially minded Senior Marketing Executive who combines creativity with strong organisational skills and data-driven thinking. This role is for someone who can move confidently between copywriting, campaign delivery, CRM, analysis and stakeholder management - and thrives in a fast-paced environment where priorities shift quickly. This is not a role for someone who needs heavy direction. We need someone who can take ownership, challenge constructively, spot opportunities and help turn strategy into results.
The Role
You’ll support the delivery of the annual marketing plan and drive campaigns across:
- Rooms & stays
- Food & drink
- Self-catering apartments
- Events & experiences
You’ll work closely with the Senior Marketing Manager, Digital Marketing Manager, internal stakeholders and external agencies to deliver campaigns that increase awareness, direct bookings, revenue and guest engagement.
Responsibilities
Campaign Management
- Lead the planning, coordination and delivery of multi-channel campaigns
- Manage campaign timelines and ensure delivery across channels
- Execute activity aligned with occupancy, revenue and commercial goals
- Monitor performance and recommend optimisations
CRM & Email Marketing
- Build and schedule segmented CRM campaigns
- Improve database engagement, retention and repeat bookings
- Develop automated journeys and personalised comms
Copywriting & Content
- Write high-performing copy across website, emails, social media, paid campaigns, landing pages and PR opportunities
- Adapt tone across different areas of the business whilst maintaining brand consistency
- Proofread all marketing output to a high standard
Website & SEO
- Apply SEO best practice across copy and content
- Work with agencies on technical improvements and performance
- Identify opportunities to increase direct bookings and organic visibility
Reporting & Commercial Analysis
- Track campaign performance and report on: conversion, revenue impact, engagement, ROI
- Use insight to improve future campaigns
- Be comfortable interpreting data and turning it into actions
Stakeholder Management
- Build relationships across departments including Spa, F&B, Health Club, Revenue and Sales
- Coordinate projects with agencies and partners
- Work collaboratively whilst confidently challenging where needed
Brand & Creative
- Maintain strong brand standards and follow guidelines
- Support photoshoots and content creation
- Help evolve creative direction across campaigns and channels
What we're looking for:
- 5+ years marketing experience
- Strong copywriting skills across multiple formats
- Commercial awareness and confidence interpreting data
- Excellent organisation and project management skills
- Ability to manage multiple priorities independently
- Experience using marketing platforms and analytics tools
- Comfortable working in a fast-paced environment
- Experience with design, and content creation platforms (Adobe, Canva, etc.)
- Hospitality, travel or wellness experience
- SEO knowledge
You'll thrive here if you can:
- Spot what needs doing without asking, aligned with business priorities
- Balance creativity with commercial thinking
- Write well and think strategically
- Stay calm when priorities change or faced with challenges
- Care about detail
- Enjoy turning ideas into measurable results
Success in this role looks like:
- Improved campaign delivery and reduced dependency on senior oversight
- Increased CRM engagement and conversion
- Delivered measurable commercial impact from campaigns
- Strengthened brand consistency across channels
- Become a trusted point of contact in the marketing department
Why Join St Michaels Resort
- An all-round marketing role within one of Cornwall’s leading coastal resorts
- Work in one of the UK’s most desirable locations
- Opportunity to make a real impact on operational performance and guest experience
- Development opportunities within a growing and dynamic business
- Free crew lunches
- Staff discounts available
Growth-Focused Senior Marketing Executive (Direct Bookings & CRM) in Falmouth employer: St Michaels Resort
St Michaels Resort is an exceptional employer, offering a vibrant work culture in one of Cornwall's most sought-after coastal destinations. With a focus on employee growth and development, the resort provides opportunities to make a tangible impact on marketing strategies while enjoying benefits like free crew lunches and staff discounts. Join a dynamic team where creativity meets commercial acumen, and thrive in an environment that values initiative and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Growth-Focused Senior Marketing Executive (Direct Bookings & CRM) in Falmouth
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially in copywriting and campaign management. Use our website to showcase your projects and make it easy for potential employers to see what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can help improve their campaigns and drive direct bookings. Tailor your answers to show you understand their brand and can contribute to their goals.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way in leaving a positive impression. It shows you’re genuinely interested in the role and helps keep you top of mind as they make their decision.
We think you need these skills to ace Growth-Focused Senior Marketing Executive (Direct Bookings & CRM) in Falmouth
Some tips for your application 🫡
Show Off Your Creativity:When you're crafting your application, let your creative side shine! Use engaging language and showcase your copywriting skills. Remember, we want to see how you can adapt your tone to fit different areas of the business while keeping it consistent with our brand.
Be Data-Driven:We love a candidate who can interpret data and turn insights into action. In your application, highlight your experience with analytics tools and how you've used data to improve campaign performance in the past. Show us that you can balance creativity with commercial thinking!
Demonstrate Your Organisational Skills:This role requires excellent organisation and project management skills. In your application, share examples of how you've successfully managed multiple priorities and delivered campaigns on time. We want to know how you thrive in fast-paced environments!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can't wait to see what you bring to the table!
How to prepare for a job interview at St Michaels Resort
✨Know Your Stuff
Before the interview, dive deep into St Michaels Resort's offerings. Familiarise yourself with their marketing strategies, especially around direct bookings and CRM. This will not only show your enthusiasm but also help you speak confidently about how you can contribute to their goals.
✨Showcase Your Creativity
Prepare examples of past campaigns you've led that demonstrate your creativity and data-driven thinking. Be ready to discuss how you balanced creative ideas with commercial outcomes, as this role demands a blend of both.
✨Be Ready to Analyse
Brush up on your analytical skills! Expect questions about how you've used data to optimise campaigns in the past. Bring specific metrics or results to the table to illustrate your impact and understanding of performance tracking.
✨Demonstrate Stakeholder Management Skills
Think of instances where you've successfully collaborated with different teams or external agencies. Highlight your ability to build relationships and manage multiple priorities, as this is crucial for the role at St Michaels Resort.
