At a Glance
- Tasks: Lead the content strategy for digital channels and enhance user experiences.
- Company: St Mary's University, a welcoming community focused on student success.
- Benefits: Inclusive environment, professional growth, and the chance to shape major digital projects.
- Other info: Join a diverse team committed to equality and innovation.
- Why this job: Combine creativity and strategy to make a real impact in digital marketing.
- Qualifications: Strong writing skills and experience in content strategy and SEO.
The predicted salary is between 34650 - 42350 £ per year.
As the University builds on its proud heritage, we are looking for exceptional people to help shape our future. We provide a high-quality professional environment, inspired by our distinctive ethos and Catholic mission and values. Our values of excellence, generosity of spirit, inclusiveness and respect inspire us to create an academic community in which everybody is welcomed and which puts the student at the centre of all our endeavours.
As Digital Marketing Officer (Content Lead), you will shape and deliver St Mary's University's content strategy across the website, CRM, mobile app and other digital channels. You will create clear, audience-focused content, improve user journeys and use tools such as GA4, Google Search Console and SEMrush to optimise performance. Alongside strategic projects, you will support day-to-day content delivery, campaigns and ongoing maintenance, ensuring content remains accurate, accessible and effective. You will act as a digital content expert, advising colleagues on content design, writing for the web, SEO, GEO, accessibility and content governance. This is a varied, hands-on role for someone who enjoys combining creativity, strategy, data and practical delivery. With a full website redevelopment ahead, the successful candidate will also have the opportunity to play a key role in shaping a major digital project from the ground up.
We are looking for an experienced digital content professional with strong writing, editing and proofreading skills, and a proven ability to create clear, engaging and audience-focused content across websites and other digital channels. The successful candidate will have experience developing and delivering content strategies, publishing through a content management system and using analytics, SEO and audience insight to improve content performance. They will understand content design, user experience, accessibility and the importance of maintaining accurate, relevant and well-governed digital content. They will be a confident and collaborative communicator, able to work effectively with stakeholders at all levels, provide clear advice and influence content decisions. They will also be highly organised, able to manage competing priorities, work independently and take ownership of both strategic projects and day-to-day content requirements. A creative, practical and data-informed approach, strong attention to detail and enthusiasm for digital content and emerging trends will be essential.
St Mary's University is committed to equality, diversity, and inclusion (EDI) and welcomes applications from all sections of the community. Candidates must be able to demonstrate their eligibility to work in the UK in accordance with the Immigration, Asylum and Nationality Act 2006. St Mary's University is holding a work visa sponsorship licence however we will not always be able to guarantee a Skilled Worker Visa sponsorship. To avoid disappointment, please ensure you meet the requirements of the Points Based System before applying as we will not be able to provide advice on individual cases.
Closing Date: Friday 4th September 2026 at 23:00. Candidates are advised to submit applications early to avoid disappointment as we reserve the right to close vacancies prior to the advertised closing date. Interview Date: Monday 21st September.
Digital Marketing Officer (Content Lead) in Twickenham employer: St Mary’s University, Twickenham
St Mary’s University, Twickenham is an excellent employer that fosters a vibrant academic environment where creativity thrives. As a part-time Costume Technician, you will have the unique opportunity to work closely with students and creative teams, enhancing their learning experiences while contributing to diverse theatre productions. The university values professional development and offers a supportive work culture that encourages collaboration and innovation.
Contact Details:
St Mary’s University, Twickenham Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Officer (Content Lead) in Twickenham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for St Mary’s University, Twickenham and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like St Mary’s University, Twickenham are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with St Mary’s University, Twickenham on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at St Mary’s University, Twickenham. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Officer (Content Lead) in Twickenham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit St Mary’s University, Twickenham. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of St Mary’s University, Twickenham:Show us that you’ve done your homework! In your application, briefly mention what you admire about St Mary’s University, Twickenham’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at St Mary’s University, Twickenham
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at St Mary’s University, Twickenham will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At St Mary’s University, Twickenham, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
