At a Glance
- Tasks: Lead the creation of engaging content and optimise digital channels for maximum impact.
- Company: St Mary's University, a vibrant institution focused on innovative education.
- Benefits: Flexible working hours, professional development opportunities, and a supportive team environment.
- Other info: Join a dynamic team and contribute to exciting projects like website redevelopment.
- Why this job: Shape the university's digital presence and make a difference in student engagement.
- Qualifications: Experience in digital marketing and content creation, with strong analytical skills.
The predicted salary is between 29700 - 36300 £ per year.
St Mary's University is seeking a Digital Marketing Officer (Content Lead) to shape and deliver the university's content strategy across the website, CRM, mobile app and other digital channels.
You will create audience-focused content, improve user journeys and use GA4, Google Search Console and SEMrush to optimise performance, while supporting day-to-day content delivery and a major website redevelopment.
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Strategic Content & Digital Marketing Lead employer: St Mary’s University, Twickenham
St Mary's University is an exceptional employer that fosters a collaborative and innovative work culture, providing employees with the opportunity to make a meaningful impact on the university's digital presence. With a strong focus on professional development, staff can enhance their skills in digital marketing while enjoying a supportive environment that values creativity and teamwork. Located in a vibrant community, the university offers unique advantages such as access to diverse resources and a commitment to employee well-being.
Contact Details:
St Mary’s University, Twickenham Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Strategic Content & Digital Marketing Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for St Mary’s University, Twickenham and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like St Mary’s University, Twickenham are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with St Mary’s University, Twickenham on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at St Mary’s University, Twickenham. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Strategic Content & Digital Marketing Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit St Mary’s University, Twickenham. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of St Mary’s University, Twickenham:Show us that you’ve done your homework! In your application, briefly mention what you admire about St Mary’s University, Twickenham’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at St Mary’s University, Twickenham
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at St Mary’s University, Twickenham will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At St Mary’s University, Twickenham, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
