At a Glance
- Tasks: Lead innovative marketing strategies and boost pupil recruitment for a prestigious school.
- Company: St Mary’s Calne, a top independent boarding and day school for girls.
- Benefits: Join a dynamic leadership team with opportunities for professional growth.
- Other info: Work in a beautiful 27-acre campus with a vibrant community.
- Why this job: Make a real impact on the future of education and inspire young minds.
- Qualifications: Experience in strategic marketing, preferably in education or relevant sectors.
The predicted salary is between 60000 - 80000 € per year.
St Mary’s Calne is a leading UK independent boarding and day school for girls aged 11 to 18. St Mary’s has around 340 pupils, of whom more than 80% board, and has a strong national and international reputation, with boarders from over 35 countries. St Margaret’s Prep provides a rich and vibrant educational experience for 160 boys and girls aged 2 to 11, offering boarding from Year 5. The schools share a beautiful 27-acre campus, where exceptional facilities support a broad and diverse educational offering. Located in the historic market town of Calne, in Wiltshire, the schools are within easy reach of Bath, Bristol and Oxford, with good transport links to London.
The Head and Governors are seeking to appoint an innovative and forward-thinking Director of Marketing, Communications and Admissions to lead and shape the schools’ marketing and pupil recruitment strategies. This high-profile leadership role is pivotal to delivering the schools’ strategic ambitions, strengthening the schools’ brand profiles, and growing the pupil numbers within the differing markets of a single-sex senior full boarding girls’ school and a co-educational nursery and prep school.
Reporting to the Head and as a key member of the Schools’ Leadership Team (SLT), the post holder will provide inspiring leadership to a team of seven dedicated marketing, communications and admissions professionals. They will demonstrate the agility and strategic skills to ensure that the distinctive ethos, high academic standards, and exceptional opportunities across both schools are communicated in a compelling and consistent way.
The successful applicant will have the energy, creativity and commercial acumen to ensure the schools continue to thrive in an increasingly competitive landscape. This exciting post will suit either a strategic and senior marketing professional from the education sector or an outstanding candidate with experience gained outside the sector who can demonstrate relevant insight into independent schools’ customers and their motivations.
Interested candidates are invited to contact RSAcademics to arrange an informal and confidential discussion about the role: Susannah Thompson, Search Consultant. For more information about the role and details of how to apply, please visit. Closing date: 10.00am on Monday, 1st June 2026.
St Mary’s Calne is committed to safeguarding and promoting the welfare of children, and applicants must be willing to undergo child protection screening appropriate to the post, including checks with past employers and the Disclosure & Barring Service. This post is exempt from the Rehabilitation of Offenders Act 1974 and the amendments to the Exceptions Order 1975, 2013 and 2020. The safeguarding responsibilities of this post are detailed in the candidate information brochure.
RSAcademics is committed to safeguarding and promoting the welfare of children and young people and to promoting diversity and inclusion in schools.
Director of Marketing, Communications and Admissions in New Town employer: St Mary's and St Margaret's Calne
St Mary’s Calne is an exceptional employer, offering a vibrant work culture that prioritises innovation and collaboration within a picturesque 27-acre campus in Wiltshire. With a commitment to professional development, employees benefit from growth opportunities while contributing to the school's strong national and international reputation. The role of Director of Marketing, Communications and Admissions is pivotal, allowing for creative leadership in shaping the schools' futures and making a meaningful impact on students' lives.
Contact Detail:
St Mary's and St Margaret's Calne Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Director of Marketing, Communications and Admissions in New Town
✨Tip Number 1
Network like a pro! Reach out to your connections in the education sector and let them know you're on the hunt for a role. You never know who might have the inside scoop on opportunities at St Mary’s Calne or similar schools.
✨Tip Number 2
Prepare for interviews by researching the school’s ethos and values. Show us that you understand what makes St Mary’s unique and how you can contribute to its marketing and admissions strategies. Tailor your responses to reflect their mission!
✨Tip Number 3
Don’t just wait for job postings! Be proactive and reach out directly to the school or recruitment consultants like RSAcademics. Express your interest and ask about potential openings – it shows initiative and enthusiasm!
✨Tip Number 4
Follow up after interviews with a thank-you note. It’s a simple gesture that can set you apart from other candidates. Remind them of your passion for the role and how you can help elevate their marketing efforts.
We think you need these skills to ace Director of Marketing, Communications and Admissions in New Town
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand the ethos and values of St Mary’s Calne. Tailor your application to reflect how your skills and experiences align with their mission and the unique environment they offer.
Showcase Your Creativity:As a Director of Marketing, creativity is key! Use your application to demonstrate innovative ideas and strategies you've implemented in the past. Don’t just tell us what you’ve done; show us how you can bring fresh perspectives to the role.
Be Clear and Concise:While we love a good story, keep your application focused. Use clear language and structure your thoughts logically. This will help us quickly grasp your qualifications and vision for the role without getting lost in lengthy paragraphs.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way to ensure your application reaches us directly and allows you to easily track your application status. Plus, it shows you’re tech-savvy!
How to prepare for a job interview at St Mary's and St Margaret's Calne
✨Know the Schools Inside Out
Before your interview, dive deep into St Mary’s Calne and St Margaret’s Prep. Understand their ethos, values, and what makes them unique. This knowledge will help you articulate how your vision aligns with theirs and demonstrate your genuine interest in the role.
✨Showcase Your Strategic Thinking
As a Director of Marketing, Communications and Admissions, you'll need to think strategically. Prepare examples of past campaigns or initiatives you've led that resulted in measurable success. Be ready to discuss how you would approach marketing and recruitment for both schools in a competitive landscape.
✨Highlight Leadership Experience
This role involves leading a team, so be sure to share your leadership style and experiences. Discuss how you've inspired teams in the past, managed challenges, and fostered a collaborative environment. They’ll want to see that you can motivate and guide your team effectively.
✨Prepare Questions That Matter
Interviews are a two-way street. Prepare thoughtful questions about the schools' future goals, challenges they face, and how the marketing strategy fits into their overall vision. This shows you're not just interested in the position but also invested in the schools' success.
