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- Tasks: Lead innovative marketing strategies and boost pupil recruitment for a prestigious school.
- Company: St Mary's Calne, a top independent boarding and day school for girls.
- Benefits: Join a dynamic leadership team with opportunities for professional growth.
- Other info: Work in a beautiful 27-acre campus with a diverse international community.
- Why this job: Make a real impact on the future of education in a vibrant community.
- Qualifications: Experience in strategic marketing, preferably in education or related fields.
The predicted salary is between 60000 - 80000 £ per year.
St Mary’s Calne is a leading UK independent boarding and day school for girls aged 11 to 18. St Mary’s has around 340 pupils, of whom more than 80% board, and has a strong national and international reputation, with boarders from over 35 countries. St Margaret’s Prep provides a rich and vibrant educational experience for 160 boys and girls aged 2 to 11, offering boarding from Year 5. The schools share a beautiful 27-acre campus, where exceptional facilities support a broad and diverse educational offering. Located in the historic market town of Calne, in Wiltshire, the schools are within easy reach of Bath, Bristol and Oxford, with good transport links to London.
The Head and Governors are seeking to appoint an innovative and forward-thinking Director of Marketing, Communications and Admissions to lead and shape the schools’ marketing and pupil recruitment strategies. This high-profile leadership role is pivotal to delivering the schools’ strategic ambitions, strengthening the schools’ brand profiles, and growing the pupil numbers within the differing markets of a single-sex senior full boarding girls’ school and a co-educational nursery and prep school.
Reporting to the Head and as a key member of the Schools’ Leadership Team (SLT), the post holder will provide inspiring leadership to a team of seven dedicated marketing, communications and admissions professionals. They will demonstrate the agility and strategic skills to ensure that the distinctive ethos, high academic standards, and exceptional opportunities across both schools are communicated in a compelling and consistent way.
The successful applicant will have the energy, creativity and commercial acumen to ensure the schools continue to thrive in an increasingly competitive landscape. This exciting post will suit either a strategic and senior marketing professional from the education sector or an outstanding candidate with experience gained outside the sector who can demonstrate relevant insight into independent schools’ customers and their motivations.
Interested candidates are invited to contact RSAcademics to arrange an informal and confidential discussion about the role: Susannah Thompson, Search Consultant: susannahthompson@rsacademics.com. For more information about the role and details of how to apply, please visit: www.rsacademics.com.
Closing date: 10.00am on Monday, 1st June 2026.
St Mary’s Calne is committed to safeguarding and promoting the welfare of children, and applicants must be willing to undergo child protection screening appropriate to the post, including checks with past employers and the Disclosure & Barring Service. This post is exempt from the Rehabilitation of Offenders Act 1974 and the amendments to the Exceptions Order 1975, 2013 and 2020. The safeguarding responsibilities of this post are detailed in the candidate information brochure. RSAcademics is committed to safeguarding and promoting the welfare of children and young people and to promoting diversity and inclusion in schools.
Director of Marketing, Communications and Admissions employer: St Mary's and St Margaret's Calne
Contact Detail:
St Mary's and St Margaret's Calne Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Marketing, Communications and Admissions
✨Tip Number 1
Network like a pro! Reach out to your connections in the education sector and let them know you're on the hunt for a role. You never know who might have the inside scoop on opportunities at St Mary’s Calne or similar schools.
✨Tip Number 2
Get social! Follow St Mary’s Calne on social media and engage with their posts. This shows your genuine interest in the school and can help you stand out when it comes to interviews.
✨Tip Number 3
Prepare for the interview by researching the school's ethos and values. Think about how your experience aligns with their mission and be ready to share specific examples of your past successes in marketing and admissions.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team at St Mary’s Calne.
We think you need these skills to ace Director of Marketing, Communications and Admissions
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for education and marketing shine through. We want to see how your passion aligns with our mission at St Mary’s Calne and how you can contribute to our vibrant community.
Tailor Your CV: Make sure your CV is tailored specifically for this role. Highlight your relevant experience in marketing and admissions, especially any work that showcases your strategic thinking and leadership skills. We love seeing how your background fits with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for the Director of Marketing position. Be sure to include specific examples of your achievements and how they relate to the goals of St Mary’s Calne. We’re excited to hear your story!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way to ensure we receive all your materials correctly. Plus, it shows us you’re tech-savvy and ready to embrace the digital age in your role.
How to prepare for a job interview at St Mary's and St Margaret's Calne
✨Know the Schools Inside Out
Before your interview, dive deep into St Mary’s Calne and St Margaret’s Prep. Understand their ethos, values, and what makes them unique. This knowledge will help you articulate how your vision aligns with theirs and show that you're genuinely interested in the role.
✨Showcase Your Strategic Thinking
As a Director of Marketing, Communications and Admissions, you'll need to demonstrate your ability to think strategically. Prepare examples of past campaigns or initiatives you've led that resulted in measurable success. Be ready to discuss how you would approach marketing and recruitment for both schools.
✨Highlight Your Leadership Style
This role involves leading a team, so be prepared to talk about your leadership style. Share specific instances where you've inspired and motivated a team, especially in challenging situations. Discuss how you plan to foster a collaborative environment within the marketing and admissions team.
✨Prepare Questions That Matter
Interviews are a two-way street, so come armed with thoughtful questions. Ask about the school's future goals, challenges they face in pupil recruitment, or how they measure the success of their marketing strategies. This shows your engagement and helps you assess if the role is right for you.