Social Media and Engagement Officer

About St John International

Contract: Two Years Fixed Term, Full-time (35 hours/week)

St John International connects and supports 44 St John Establishments around the world — a global family committed to saving lives and building resilient communities through first aid, healthcare, and humanitarian support. We are entering an exciting new chapter: developing our fundraising arm, expanding into new audiences, and working more closely than ever to tell our shared story as one global movement. It’s a moment of transformation and opportunity — and we’re looking for someone who can help us share that story with the world.

About the Role

We are looking for a Social Media and Engagement Officer with a genuine passion for conversation, connection, and community. This is not a broadcasting role — it’s about dialogue. You’ll be the voice of St John International across our social media channels, engaging with audiences in real time, responding thoughtfully to emerging conversations, and finding opportunities to amplify our work and our people. You’ll help us grow beyond our traditional audiences, reaching new spaces and communities, and positioning St John International as a global leader in first aid and humanitarian service. You’ll work closely with the Communications Team to bring our quarterly communications strategies to life and ensure every post, comment, and interaction reflects our shared purpose and values.

The role reports to the Director of Communications and works closely with colleagues in the Fundraising Team and our network of international communicators across 44 St John Establishments.

Key Responsibilities

• Act as the first point of contact for St John International’s social media communities, responding to comments, messages, and discussions in a timely, engaging, and brand-aligned way.
• Serve as a guardian of our brand voice— confident, compassionate, and inclusive — ensuring all communications reflect our global values.
• Identify and nurture opportunities for meaningful engagement across LinkedIn, Instagram, Facebook, and emerging platforms.
• Collaborate with the Communications Team to plan and execute content that supports quarterly communications strategies.
• Monitor conversations about St John and related sectors, identifying trends, opportunities for thought leadership, and potential risks.
• Support and elevate St John’s network of expert speakers, identifying new digital and offline platforms to showcase their expertise with broader audiences.
• Work closely with colleagues across Establishments to gather stories, visuals, and insights that highlight our global impact.
• Ensure all content and engagement reflect an understanding of cultural diversity, political sensitivity, and our international context.
• Use social media analytics tools to monitor performance, report on engagement growth and sentiment, and provide insights to inform future strategy.
• Occasionally attend events or workshops (in the UK or abroad) to capture stories and build relationships with partners.

About You

• You’re a natural communicator who thrives on genuine interaction and knows how to build rapport online.
• You have a strong grasp of brand voice and can adapt tone and messaging to suit different audiences and contexts.
• You’re curious and empathetic — able to navigate complex or conflicting information and find clarity in nuance.
• You’re globally minded, culturally sensitive, and politically aware, with a good understanding of how narratives play differently across international regions.
• You have demonstrable experience managing social media channels for an organisation, ideally with an international, humanitarian, or non-profit focus.
• You’re proactive and creative, with an eye for storytelling and a commitment to continuous improvement.
• You can confidently use analytics tools to measure and interpret social media performance.
• Experience with tools such as Hootsuite, Meta Business Suite, MailChimp, or similar is desirable.
• Familiarity with Canva or Adobe Creative Suite would be an advantage but is not essential.
• As our platforms develop, we’d love for you to be confident in short-form video editing. This would include turning raw footage from our St John Establishments or events into usable content for Reels, Shorts and LinkedIn videos. On the job training for this can be provided if needed.

What We Offer

• A collaborative, values-driven environment within a global organisation making a real difference.
• The chance to shape and elevate St John International’s voice as we grow our global profile.
• Hybrid working arrangements, with at least two days of your week in our Farringdon office.
• Professional development opportunities and access to a global network of communicators.
• The opportunity to see your work directly contribute to life-saving impact around the world.

Inclusion and Diversity

St John International is committed to diversity, equity, and inclusion. We welcome applicants from all backgrounds and encourage those with lived experience in international, humanitarian, or community-based work to apply. We want to hear from all interested candidates, and to be considered for the position please submit a short cover letter along with your CV, outlining why you’re right for the role. Interviews will be held w/c 9th March.