At a Glance
- Tasks: Lead fundraising CRM management and enhance donor engagement strategies.
- Company: Join St John International, a global charity making a real difference.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Why this job: Be part of a mission-driven team that supports communities worldwide.
- Qualifications: 3+ years in fundraising or CRM management with strong analytical skills.
- Other info: Dynamic role with a focus on international impact and donor relationships.
The predicted salary is between 35000 - 38000 £ per year.
Location: London (Hybrid)
Salary: £35,000 - £38,000 per annum
Contract: Full-time, permanent (35 hours per week)
Closing date: Tuesday 24 February
About St John International
St John International is both a working Order of Chivalry (est. 1888) and a modern global charity delivering first aid, healthcare and community support across 44 countries and territories. Through our network of St John Ambulance organisations and the St John Eye Hospital in Jerusalem, we promote physical, mental and spiritual wellbeing and provide lifesaving care to communities worldwide. As we expand our international fundraising programme, we are investing in the systems, insight and skills needed to build deeper donor relationships, grow our global supporter base, and increase income to support our mission.
About the Role
We are seeking a highly organised and proactive Fundraising CRM Manager to lead the development and management of our fundraising CRM and donor engagement systems. This is a pivotal role at an exciting moment of growth, ensuring our CRM is used strategically to strengthen donor relationships, improve fundraising performance, and support income growth across our international network. Working closely with the Fundraising Director, you will oversee day-to-day CRM management, donor stewardship (up to £5,000), prospect research, reporting, and support for campaigns and events. You will also provide insight and data that underpin high-value fundraising.
Key Responsibilities
- CRM Management & Development
- Lead the daily administration and development of the fundraising CRM (Salesforce or Beacon).
- Ensure data accuracy, consistency and compliance with data protection standards.
- Build donor segmentation, pipelines and automated journeys to improve retention and engagement.
- Produce regular insight reports, dashboards and monthly financial tracking.
- Work with the Digital Officer to drive system improvements and train colleagues in CRM use.
- Donor Stewardship & Fundraising Support
- Deliver excellent donor care, ensuring timely acknowledgements, updates and impact reporting.
- Steward donors giving up to £5,000, nurturing long-term relationships.
- Support the delivery of digital, regular giving and peer-to-peer fundraising campaigns.
- Develop donor journeys that build loyalty to the St John mission.
- Collaborate with Communications to share compelling stories of impact.
- Prospect Research & Reporting
- Research and profile new donors, trusts and partners across the global St John network.
- Provide monthly income and pledge tracking reports.
- Manage the fundraising pipeline, forecasting income and identifying growth opportunities.
- Prepare briefings and reports to support high-value donor engagement.
- Donor Growth & Global Engagement
- Develop strategies to grow the donor base, with a focus on gifts under £5,000.
- Use global awareness moments (e.g. St John Day, World First Aid Day) to acquire and retain supporters.
- Evaluate campaign performance and recommend improvements.
- Support for High-Value Fundraising
- Provide data insights, research and CRM support for major donor cultivation.
- Prepare donor histories and background briefings for senior fundraising activity.
- Ensure the CRM effectively supports high-value relationship management.
Person Specification
Essential
- At least 3 years’ experience in fundraising, CRM management or donor development.
- Proven experience managing a fundraising CRM (Salesforce, Beacon or similar).
- Strong analytical and reporting skills, with the ability to translate data into insight.
- Understanding of donor care and stewardship principles.
- Experience cultivating and securing gifts from individual donors.
- Excellent written and verbal communication skills with a donor-centred approach.
- Highly organised, detail-focused and confident managing multiple priorities.
- Collaborative, proactive and committed to St John’s humanitarian mission.
Desirable
- Experience in an international NGO or federated charity.
- Knowledge of GDPR and data protection best practice.
- Familiarity with digital fundraising tools and online giving platforms.
- Experience supporting or coordinating fundraising events.
St John International is an equal opportunities employer and is determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status or race, or is disadvantaged by conditions or requirements which cannot be shown to be justified. We want to hear from all interested candidates, and to be considered for the position please submit a short cover letter along with your CV, outlining why you’re right for the role. Closing date for applications is Tuesday 24th February. Interviews will take place on Tuesday 10th and Wednesday 11th March.
Fundraising CRM Manager employer: St John International
Contact Detail:
St John International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Fundraising CRM Manager
✨Tip Number 1
Get to know the organisation inside out! Research St John International's mission, values, and recent projects. This will help you tailor your conversations and show genuine interest during interviews.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend relevant events. Building relationships can give you insider info and might even lead to a referral.
✨Tip Number 3
Prepare for common interview questions related to CRM management and donor stewardship. Practise your answers, focusing on your experience and how it aligns with the role at St John International.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. And remember, apply through our website for the best chance!
We think you need these skills to ace Fundraising CRM Manager
Some tips for your application 🫡
Tailor Your Cover Letter: Make sure to customise your cover letter for the Fundraising CRM Manager role. Highlight your relevant experience in CRM management and donor engagement, and show us how your skills align with our mission at St John International.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, don’t forget to mention specific examples where you've used data to drive fundraising success. We love seeing how you can turn numbers into actionable insights!
Be Personable and Engaging: Remember, we’re looking for someone who can build strong relationships with donors. Use your application to convey your passion for donor care and how you’ve successfully nurtured long-term relationships in the past.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your CV and cover letter, and it helps us keep everything organised. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at St John International
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM systems mentioned in the job description, like Salesforce or Beacon. Familiarise yourself with their features and how they can enhance donor engagement. Being able to discuss specific functionalities and your experience with them will show that you're ready to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive fundraising success in the past. Bring examples of reports or insights you've generated that led to improved donor relationships or increased income. This will demonstrate your ability to translate data into actionable strategies, which is crucial for this role.
✨Emphasise Donor Stewardship Experience
Be ready to talk about your approach to donor care and stewardship. Share specific instances where you nurtured long-term relationships with donors, especially those giving under £5,000. Highlighting your understanding of donor journeys will resonate well with the interviewers.
✨Align with St John’s Mission
Research St John International and its humanitarian mission thoroughly. Be prepared to discuss how your values align with theirs and how you can contribute to their goals. Showing genuine enthusiasm for their work will set you apart from other candidates.