Creative Content & Brand Lead in London

Full Time/Permanent

Salary: £46,000 to £50,000

Our offer to you:

• Competitive salary and pension scheme
• 33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years
• Hybrid, Flexible working
• Cycle to work scheme
• Electric Vehicle Scheme
• Health and Wellbeing portal – access to financial, health and wellbeing support and an Employee Assistance Programme
• Discounts – access to Blue Light and NHS Discounts as well as discounts on mobile phones, gym membership, cinema tickets, restaurants, holidays and shopping

About Us:

St John Ambulance is England’s first aid charity. We put the power of first aid into everybody’s hands, so we’re all closer to help in an emergency. Powered by thousands of volunteers and supporters, we work alongside communities to help more people feel confident and ready to act when it matters most. We educate people in first aid – through our free local community sessions, our youth programmes, and our expert workplace training for companies. We respond to health emergencies – at events across the country, and by providing trusted first aid supplies. Every course booked and product purchased helps fund our charity’s work, so together we can reach more people, build stronger communities and save more lives. If you believe in the positive power of first aid, join us.

Job Summary:

We’re looking for an inspiring and strategic leader to shape how the public sees, feels and experiences St John Ambulance. As Creative Content & Brand Lead, you will define and deliver a compelling creative vision across our content, storytelling and campaigns, ensuring every touchpoint reflects our brand and resonates with our audiences. Whether motivating people to donate or volunteer, or providing clear, trusted clinical information, your work will play a vital role in strengthening engagement and impact. As part of the Fundraising, Brand and External Communications team within the Operations and Income Generation Network, you will be instrumental in building brand understanding and consideration to support fundraising growth. You’ll champion the value of brand and creative content across the organisation, leading with a positive, adaptable and resilient mindset. An optimistic and approachable leader, you will foster an inclusive, collaborative environment where ideas can thrive and challenges are met with creativity and professionalism. You will bring strong creative judgement alongside a practical, results-driven approach, confidently navigating complexity to deliver high-quality outcomes. With emotional intelligence and compassion, you will build trusted relationships and create a culture of accountability, ensuring your team consistently delivers impactful, audience-focused work that drives results.

About You:

You are an experienced creative, content or brand leader with a strong track record of delivering impactful work for high-profile, purpose-led organisations. You will bring significant expertise in developing content strategies and leading creative output across complex environments. You are confident managing multi-channel brand campaigns end-to-end, working across in-house teams, freelancers and agencies to deliver high-quality, audience-focused content. You have proven experience of leading and developing high-performing teams, setting clear direction through vision, strategy and measurable objectives. Comfortable operating in large, complex organisations, you build strong relationships with senior stakeholders and know how to navigate complexity to get things done. You are highly organised, with strong project management skills, and are always looking for ways to improve processes and team efficiency. A skilled communicator, you bring excellent presentation, copywriting, editing and proofreading abilities, underpinned by exceptional attention to detail. You are confident leading meetings and working groups, and able to influence and engage a wide range of audiences. You keep a close eye on external trends and best practice, using insight and inspiration to continuously evolve creative approaches and raise standards. You are a strong brand guardian, with the ability to ensure consistency and quality across all channels and touchpoints. Alongside your strategic strengths, you are comfortable with hands-on delivery, with working knowledge of design tools and the ability to create draft creative assets and presentations where needed.

About the Role:

• Lead the creative vision and direction for all visual and written content, ensuring a consistent and compelling brand experience across all channels.
• Develop and deliver an insight-led creative and content strategy that meets audience needs and drives engagement.
• Oversee creative production processes, championing excellence, accessibility and diversity, while continuously improving how the team works.
• Act as a brand expert and consultant, building organisational understanding, safeguarding brand integrity and supporting partnerships, campaigns and new initiatives.
• Shape and deliver impactful multi-channel brand campaigns, including leading flagship activity such as Save a Life September.
• Strengthen and scale the real-life storytelling programme, ensuring a consistent pipeline of powerful, ethical and safeguarded stories.
• Build strong relationships across the organisation, developing tools, guidance and partnerships that enable teams and volunteers to deliver high-quality, on-brand content.
• Lead, coach and develop the Creative Content team, while managing agencies, budgets, performance and contributing to wider strategic planning and reporting.

St John Ambulance are committed to increasing the diversity of our team and making sure we best reflect the diversity of the communities we serve. At St John, everyone is valued and supported to thrive, we have several networks including Multi Culture, Disability and Accessibility, Pride, Family and Carers and Women’s groups. We do not tolerate any form of discrimination and engender a sense of belonging for all, by creating an environment of mutual respect, where we value unique differences and demonstrate authentic allyship. We believe passionately in equality, diversity and inclusion.

St John Ambulance is committed to safeguarding and we promote safe recruitment practice. Therefore, all successful applicants will undergo pre-employment checks, including DBS Clearance, as part of the onboarding process, if applicable to the nature of the role.