Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead creative vision and develop engaging content strategies for impactful brand campaigns.
- Company: Join St John Ambulance, England’s first aid charity making a difference in communities.
- Benefits: Enjoy a competitive salary, 33-38 days holiday, hybrid working, and health support.
- Other info: Foster an inclusive environment where creativity thrives and challenges are met with innovation.
- Why this job: Shape public perception and drive engagement while making a real impact on lives.
- Qualifications: Proven experience in creative leadership and managing multi-channel campaigns.
The predicted salary is between 46000 - 50000 £ per year.
Full Time/Permanent
Salary: £46,000 to £50,000
Our offer to you:
- Competitive salary and pension scheme
- 33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years
- Hybrid, Flexible working
- Cycle to work scheme
- Electric Vehicle Scheme
- Health and Wellbeing portal – access to financial, health and wellbeing support and an Employee Assistance Programme
- Discounts – you will have access to Blue Light and NHS Discounts as well as discounts on mobile phones, gym membership, cinema tickets, restaurants, holidays and shopping
About Us:
St John Ambulance is England’s first aid charity. We put the power of first aid into everybody’s hands, so we’re all closer to help in an emergency. Powered by thousands of volunteers and supporters, we work alongside communities to help more people feel confident and ready to act when it matters most. We educate people in first aid – through our free local community sessions, our youth programmes, and our expert workplace training for companies. We respond to health emergencies – at events across the country, and by providing trusted first aid supplies. Every course booked and product purchased helps fund our charity’s work, so together we can reach more people, build stronger communities and save more lives. If you believe in the positive power of first aid, join us.
Job Summary:
We’re looking for an inspiring and strategic leader to shape how the public sees, feels and experiences St John Ambulance. As Creative Content & Brand Lead, you will define and deliver a compelling creative vision across our content, storytelling and campaigns, ensuring every touchpoint reflects our brand and resonates with our audiences. Whether motivating people to donate or volunteer, or providing clear, trusted clinical information, your work will play a vital role in strengthening engagement and impact. As part of the Fundraising, Brand and External Communications team within the Operations and Income Generation Network, you will be instrumental in building brand understanding and consideration to support fundraising growth. You’ll champion the value of brand and creative content across the organisation, leading with a positive, adaptable and resilient mindset. An optimistic and approachable leader, you will foster an inclusive, collaborative environment where ideas can thrive and challenges are met with creativity and professionalism. You will bring strong creative judgement alongside a practical, results-driven approach, confidently navigating complexity to deliver high-quality outcomes. With emotional intelligence and compassion, you will build trusted relationships and create a culture of accountability, ensuring your team consistently delivers impactful, audience-focused work that drives results.
About You:
You are an experienced creative, content or brand leader with a strong track record of delivering impactful work for high-profile, purpose-led organisations. You will bring significant expertise in developing content strategies and leading creative output across complex environments. You are confident managing multi-channel brand campaigns end-to-end, working across in-house teams, freelancers and agencies to deliver high-quality, audience-focused content. You have proven experience of leading and developing high-performing teams, setting clear direction through vision, strategy and measurable objectives. Comfortable operating in large, complex organisations, you build strong relationships with senior stakeholders and know how to navigate complexity to get things done. You are highly organised, with strong project management skills, and are always looking for ways to improve processes and team efficiency. A skilled communicator, you bring excellent presentation, copywriting, editing and proofreading abilities, underpinned by exceptional attention to detail. You are confident leading meetings and working groups, and able to influence and engage a wide range of audiences. You keep a close eye on external trends and best practice, using insight and inspiration to continuously evolve creative approaches and raise standards. You are a strong brand guardian, with the ability to ensure consistency and quality across all channels and touchpoints. Alongside your strategic strengths, you are comfortable with hands‑on delivery, with working knowledge of design tools and the ability to create draft creative assets and presentations where needed.
About the Role:
- Lead the creative vision and direction for all visual and written content, ensuring a consistent and compelling brand experience across all channels.
- Develop and deliver an insight-led creative and content strategy that meets audience needs and drives engagement.
- Oversee creative production processes, championing excellence, accessibility and diversity, while continuously improving how the team works.
- Act as a brand expert and consultant, building organisational understanding, safeguarding brand integrity and supporting partnerships, campaigns and new initiatives.
- Shape and deliver impactful multi-channel brand campaigns, including leading flagship activity such as Save a Life September.
- Strengthen and scale the real-life storytelling programme, ensuring a consistent pipeline of powerful, ethical and safeguarded stories.
Creative Content & Brand Lead employer: St John Ambulance
Contact Detail:
St John Ambulance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Content & Brand Lead
✨Tip Number 1
Network like a pro! Reach out to people in your industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring along a portfolio or examples of your work. Make sure it reflects your unique style and how you can elevate their brand.
✨Tip Number 3
Prepare for interviews by researching the company’s values and recent campaigns. Tailor your responses to show how your experience aligns with their mission, especially in areas like community engagement and storytelling.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our mission at St John Ambulance.
We think you need these skills to ace Creative Content & Brand Lead
Some tips for your application 🫡
Show Your Creative Spark: When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can inspire and connect with our audience, so make sure your personality comes across.
Tailor Your Content: Don’t just send a generic application. Take the time to tailor your content to reflect how your experience aligns with our mission at St John Ambulance. Highlight specific examples of your past work that demonstrate your ability to lead creative projects and engage audiences.
Be Clear and Concise: While we love creativity, clarity is key! Make sure your application is easy to read and straight to the point. Use bullet points where necessary and keep your sentences concise. We want to see your skills without wading through unnecessary fluff!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team and making a difference in the world of first aid!
How to prepare for a job interview at St John Ambulance
✨Know the Brand Inside Out
Before your interview, dive deep into St John Ambulance's mission, values, and recent campaigns. Understanding their brand will help you articulate how your creative vision aligns with their goals and how you can enhance their storytelling.
✨Showcase Your Creative Process
Be prepared to discuss your approach to developing content strategies and leading creative projects. Bring examples of past work that demonstrate your ability to manage multi-channel campaigns and how you’ve navigated challenges in complex environments.
✨Emphasise Team Leadership Skills
Highlight your experience in leading high-performing teams. Share specific instances where you fostered collaboration and creativity, and how you set clear objectives to drive results. This will show your potential to build an inclusive environment at St John Ambulance.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and creative judgement. Think of scenarios where you had to adapt your strategy or overcome obstacles. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.