Описание:
St. James's Place is transforming its business to become more scalable and efficient, investing in technology and streamlining its operations. *Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ
Задачи:
- Develop and deliver integrated, full-funnel media strategies to support business growth and lead generation
- Plan, implement and optimise paid media campaigns across Paid Search, Paid Social, Display, Native and Online Video
- Work with internal teams and agency partners to turn business objectives into media plans and investment strategies
- Monitor campaign performance and provide reporting, analysis and recommendations to stakeholders
- Use data from Google Analytics, advertising platforms and CRM systems to guide optimisation and decision-making
- Design and implement A/B testing across creative, messaging, audience targeting and campaign approaches
- Identify and evaluate media opportunities, technologies and best practices to improve performance
- Support personalisation and optimisation across the website and digital customer journeys to improve engagement and conversion
- Align media activity with wider business objectives in collaboration with Brand and Campaign teams
- Manage audience activation strategies using first-party and third-party data where appropriate
Требования:
- Proven experience managing and optimising multichannel paid media campaigns across Paid Search, Paid Social, Display and Online Video
- Strong proficiency with Google Analytics, Google Ads and Meta Ads Manager, and ability to turn data into actionable insights
- Experience developing performance reports, analysing campaign effectiveness and making clear recommendations to stakeholders
- Strong stakeholder management and communication skills, with experience working across marketing teams and external agencies
- Будет плюсом: Google Ads and/or Google Analytics certifications, experience with customer data platforms (CDPs), first-party data activation and personalised customer journey optimisation
Условия:
- Discretionary annual bonus scheme based on individual and company performance
- 28 Days' annual leave plus bank holidays, with the option to purchase up to 5 additional days
- Company-funded private medical insurance for the employee and immediate family
- Non-contributory employer pension contribution of 10%, increasing with length of service up to 15%, with the option to increase it through salary sacrifice
- Enhanced parental leave with up to 26 weeks' full pay
- Company-funded critical illness cover, income protection and life assurance
- EV salary sacrifice scheme through Tusker
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performance marketing manager for financial services employer: St. James's Place
St. James’s Place is an excellent employer, offering a dynamic work culture that prioritises employee well-being and professional growth. Located in Cirencester, this hybrid role as a Data Privacy Manager not only provides competitive benefits such as parental leave and health insurance but also fosters an environment where employees can thrive through collaboration and engagement with diverse stakeholders in the regulated financial services sector.
