At a Glance
- Tasks: Manage and optimise digital marketing for recruitment, enhancing user experience and driving talent attraction.
- Company: St. James's Place, an inclusive employer supporting the LGBTQ+ community.
- Benefits: Join a dynamic team with opportunities for growth and innovation in digital marketing.
- Other info: Fast-paced environment with a focus on collaboration and continuous improvement.
- Why this job: Be at the forefront of digital recruitment marketing and make a real impact on future talent.
- Qualifications: Experience with CMS platforms and digital marketing tools, plus strong communication skills.
The predicted salary is between 35000 - 45000 £ per year.
This job is with St. James's Place, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
About the Role
We're looking for a Digital Marketing Specialist to support Partner recruitment through the delivery and optimisation of our external websites and digital applications. This role sits at the heart of digital recruitment marketing, where you'll manage CMS platforms, support the delivery of engaging content, and support digital campaigns that attract future talent. You'll play a key role in enhancing user experience, analysing website and email performance, and contributing to a data-driven digital marketing strategy.
What You'll Be Doing
- Managing and updating recruitment websites and digital marketing collateral, including supporting the delivery of engaging content
- Building and delivering email marketing campaigns and automation journeys using Pardot or Marketing Cloud, ensuring GDPR compliance
- Monitoring and analysing website and email performance using tools such as Google Analytics, providing reports and insights to inform strategy
- Overseeing lead enquiry processes across recruitment websites to improve efficiency and enhance candidate experience
- Working collaboratively with SEO Lead to ensure best practices are followed
- Tracking KPIs and ensuring alignment to brand and marketing objectives
- Offering expert advice to digital marketing requests and creating briefs in a timely manner
- Championing digital marketing best practices and co-ordinating effectively across stakeholders and teams
Who We're Looking For
We're looking for a proactive and detail-oriented digital marketing professional who thrives in a fast-paced environment. You'll be someone who enjoys working collaboratively, using data to drive decisions and continuously improving digital experiences. With strong technical knowledge and a passion for innovation, you'll be confident managing multiple priorities while maintaining high standards.
Essential Skills & Experience
- Experience using CMS platforms (ideally Drupal and/or Tridion) to manage and update websites, with a good understanding of associated workflows
- Strong understanding of digital marketing tools, including Google Analytics, email marketing platforms such as Pardot or Marketing Cloud (including automation), and SEO performance tools
- Ability to understand digital marketing performance metrics and translate insights into actionable improvements
- Excellent stakeholder management and communication skills, with the ability to influence and collaborate effectively
Desirable Skills
- Knowledge of the financial services industry or FCA regulatory environment
- Understanding of Salesforce and Salesforce reporting
- Ability to adapt content to digital platforms
Digital Marketing Specialist - Recruitment employer: St. James's Place
St. James's Place is an exceptional employer that champions inclusivity and diversity, making it a welcoming environment for all employees, including those from the LGBTQ+ community. With a strong focus on professional development, you will have ample opportunities to grow your skills in digital marketing while contributing to impactful recruitment strategies. The collaborative work culture encourages innovation and creativity, ensuring that every team member plays a vital role in shaping the future of talent acquisition.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Specialist - Recruitment
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for St. James's Place and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like St. James's Place are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with St. James's Place on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at St. James's Place. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Specialist - Recruitment
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit St. James's Place. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of St. James's Place:Show us that you’ve done your homework! In your application, briefly mention what you admire about St. James's Place’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at St. James's Place
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at St. James's Place will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At St. James's Place, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
