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For Companies At a Glance
- Tasks: Create and manage exciting marketing campaigns for St. Helens R.F.C. club's events and retail.
- Company: Join a vibrant sports club at The BrewDog Stadium, St Helens.
- Benefits: Competitive salary, dynamic work environment, and opportunities for creativity.
- Why this job: Be part of a passionate team promoting sports and engaging with fans.
- Qualifications: Degree in Marketing or related field; experience in marketing and social media.
- Other info: Flexible role with great potential for career growth in the sports industry.
The predicted salary is between 27000 - 28000 £ per year.
Salary: £27,000 to £28,000 per annum dependent on skills and experience
Location: The BrewDog Stadium, St Helens
Full time
Main Purpose of the Role
The Marketing Executive will play a central role in delivering coordinated campaigns that promote St.Helens R.F.C. club’s services, products and commercial activities. Focusing on Conferencing & Events (C&E) and Retail, the role combines day-to-day marketing delivery with creative planning, brand promotion and digital management. This is a varied, hands-on role suited to someone who can balance creativity with commercial thinking, while working collaboratively across multiple departments.
Main Duties
- Maintain and update the C&E website and online retail store to ensure accuracy, relevant content and an excellent user experience.
- Manage the club’s online auction platform, ensuring listings align with club activity and commercial priorities.
- Coordinate social media content for C&E and Retail, working alongside internal teams to ensure consistent messaging and brand alignment.
- Monitor and analyse digital performance, producing reports with recommendations to maximise opportunities and improve ROI.
- Oversee imagery and branding across digital channels, in-store touchpoints and stadium spaces.
- Support the creation and delivery of marketing plans for both C&E and Retail, working closely with the Head of Marketing and department leads.
- Liaise with external partners such as the Council, LVEP and Chamber of Commerce to support joint initiatives that unlock commercial potential.
- Attend internal and external marketing meetings as a representative of C&E and Retail.
- Coordinate kit launch and retail product campaigns — including creative planning, photography, player scheduling and sample management.
- Maximise event-led retail opportunities driven by team performance, seasonal trends and fan demand.
- Support club events and selected matchdays as required.
Line Management Responsibilities
Reports to the Head of Marketing and works closely with the Conference & Events Manager and Retail Manager.
Key Contacts
- Retail & C&E suppliers
- Local business and marketing partners (Council, Chamber of Commerce, LVEP)
- Stadium venues, hotels, sports clubs
- Web, print and creative agencies
- Media team (player liaison, photography, content)
- Operations teams (room preparation, event delivery)
Person Specification
Essential Criteria
Qualifications- Degree or equivalent in Marketing, Business, Communications or related field.
- Proven experience in marketing, ideally within events, retail or hospitality.
- Strong track record managing social media and digital content.
- Experience planning and delivering campaigns from idea stage to execution.
- Familiarity with website CMS and e-commerce platforms.
- Confident copywriting and content creation across digital and print.
- Data analysis and reporting skills, with the ability to interpret marketing performance.
- Effective organisational and project management skills.
- Creative design capability using Adobe tools or Canva.
- Strong communication and stakeholder management.
- Creative thinker with strong initiative.
- Flexible and adaptable to seasonal demands.
- Able to work independently or within a team.
- Enthusiastic, positive and passionate about sport, events and retail.
Desirable Criteria
- CIM or digital marketing qualification.
- Experience in a sports club, stadium environment or fan-engagement role.
- Knowledge of local business networks and partnership development.
- Understanding of supporter communications and fan behaviour.
Interested? If you feel that you possess the relevant skills and experience then please send your cv by return.
Locations
Marketing Executive in St Helens, St. Helens employer: St.Helens R.F.C.
Contact Detail:
St.Helens R.F.C. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive in St Helens, St. Helens
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those connected to St. Helens R.F.C. or similar organisations. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring along some examples of your past marketing campaigns or social media content. It’s a great way to demonstrate your skills and passion.
✨Tip Number 3
Stay active on social media, especially platforms relevant to marketing. Share insights, trends, and your own thoughts on marketing strategies. This not only showcases your expertise but also helps you connect with like-minded professionals.
✨Tip Number 4
Don’t forget to apply through our website! We’re always looking for passionate individuals who can bring fresh ideas to the table. Plus, it’s a straightforward way to ensure your application gets seen by the right people.
We think you need these skills to ace Marketing Executive in St Helens, St. Helens
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Executive role. Highlight your experience in marketing, especially in events and retail, and don’t forget to showcase your creative projects!
Show Off Your Skills: We want to see your skills in action! Include examples of your copywriting, social media management, and any campaigns you've delivered. Use numbers to show your impact where possible!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Tell us why you’re passionate about sports and events, and how your background makes you the perfect fit for our team at St. Helens R.F.C.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at St.Helens R.F.C.
✨Know Your Stuff
Before the interview, make sure you’re well-versed in the club’s services and products. Familiarise yourself with their recent campaigns, especially in Conferencing & Events and Retail. This shows your genuine interest and helps you speak confidently about how you can contribute.
✨Show Off Your Creativity
Since the role requires a blend of creativity and commercial thinking, come prepared with examples of past marketing campaigns you've worked on. Bring along a portfolio or case studies that highlight your creative planning and execution skills, especially in digital content and social media.
✨Data is Key
Be ready to discuss how you’ve used data analysis to improve marketing performance in previous roles. Prepare to share specific metrics or reports that demonstrate your ability to monitor and analyse digital performance, as this will be crucial for maximising ROI in the new role.
✨Engage with Stakeholders
The job involves liaising with various partners, so think about how you can showcase your communication and stakeholder management skills. Prepare examples of how you’ve successfully collaborated with different teams or external partners to achieve marketing goals.