At a Glance
- Tasks: Create impactful marketing campaigns for charity lotteries that support vital causes.
- Company: Join a passionate charity making a real difference in the community.
- Benefits: Enjoy hybrid working, a supportive team culture, and a meaningful role.
- Other info: Be part of a caring team dedicated to helping those facing bereavement.
- Why this job: Use your creativity to engage supporters and drive positive change.
- Qualifications: Experience in digital marketing and graphic design is essential.
The predicted salary is between 30000 - 40000 £ per year.
We're looking for a creative, commercially minded Lottery Marketing Officer to help grow two successful charity lotteries that raise vital funds for hospices and good causes across the UK.
This role is perfect for someone who loves graphic design, digital marketing, content creation and campaign optimisation.
You'll play a key role in recruiting new supporters, engaging existing players and helping our charity partners promote the lottery to their own audiences.
Working closely with our lottery and marketing teams, you'll deliver high-impact campaigns across digital, social media, email, web and print, helping to drive income that makes a real difference to people facing incurable illness and bereavement.
What You'll Do
- Digital Marketing & Campaign Delivery
- Plan and deliver multi-channel campaigns across social media, PPC, email and web.
- Manage and optimise paid digital activity across Meta and Google Ads.
- Support supporter acquisition, retention and engagement through targeted marketing campaigns.
- Improve website performance, supporter journeys and conversion rates.
- Support SEO activity and digital optimisation initiatives.
- Content Creation & Design
- Create compelling, audience-focused content for digital and print channels.
- Design graphics, campaign assets and marketing materials using Canva and Adobe Creative Cloud.
- Develop engaging storytelling content that demonstrates the impact of the lottery.
- Produce promotional resources that enable charity partners to market the lottery effectively.
- Insight, Reporting & Growth
- Monitor, analyse and report on campaign performance.
- Use insight and data to improve future marketing activity.
- Test and trial new ideas, formats and channels to drive supporter growth.
- Share learning and best practice with colleagues across the wider marketing team.
- Build strong relationships with lottery partners and key stakeholders.
- Support partners with marketing guidance, resources and campaign activity.
- Work collaboratively with the wider Marketing and Lottery teams to achieve shared goals.
- Ensure all activity meets brand, compliance and regulatory requirements.
What We're Looking For
- Experience delivering digital marketing campaigns across multiple channels.
- Experience managing paid social media and/or PPC campaigns.
- Strong understanding of social media platforms, digital marketing and supporter journeys.
- Ability to create high-quality marketing assets using Canva and Adobe Creative Cloud.
- Experience analysing campaign performance and using data to drive decisions.
- Excellent organisational and project management skills.
- Strong written, visual and verbal communication skills.
- Full driving licence and access to a vehicle.
- Experience working in the charity, fundraising or subscription sector.
- Knowledge of SEO, GA4, email marketing and marketing automation.
- Experience working with stakeholder or partner‑led marketing.
- Understanding of supporter retention and lifecycle marketing.
- Knowledge of the charity lottery or regulated fundraising sector.
Why Join St Helena?
At St Helena, you’ll be part of a passionate, supportive team dedicated to making a genuine difference.
Benefits include
- A meaningful role with visible community impact
- Hybrid working
- Supportive, caring team culture
- About St Helena
We support over 4,100 people every year across north east Essex who are facing dying, death and bereavement.
As a charity, much of our care is funded by the generosity of our local community.
Our values — Bold, Passionate, Caring — drive everything we do.
How to Apply
If you think you would be a good fit for the role, we would love to hear from you.
Apply now or contact us with any questions.
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Lottery Marketing Officer in Colchester employer: St Helena
At St Helena, we pride ourselves on being an exceptional employer, offering a meaningful role as a Lottery Marketing Officer that directly impacts the community. Our supportive and caring team culture fosters creativity and collaboration, while our hybrid working model provides flexibility. With opportunities for professional growth and a commitment to making a difference in the lives of those facing incurable illness and bereavement, joining us means being part of something truly rewarding.
