Social Media Marketing Officer in Colchester

St Helena is looking for a Social Media Marketing Officer to support the Senior Digital Strategy Manager with the implementation and monitoring of a Strategic and Digital plan that will raise the organisation's profile.

Main duties of the job:

• To raise the profile for potential profit and image, focusing on doing so through social and digital channels.
• To manage all organic St Helena social media platforms (TikTok, Facebook, Instagram, LinkedIn) and work with marketing officers to ensure commercial social media accounts follow our digital strategy.
• To manage all main St Helena paid social media.
• To create and own a social media calendar to promote all areas of St Helena and give a fair representation of what we can provide to our local community as well as what support we need from our supporters.
• To manage the upload of all relevant content to social media.
• To review and analyse social media content to ensure it is delivering on KPIs regarding engagement and conversion.
• Attend St Helena events as a representative of the marketing team to capture high-quality photographs and video, as well as posting to social media stories live from the event.
• Support the Senior Digital Strategy & Innovation Manager with campaign planning, contributing and collaborating as a team.
• Engaging in continuous professional development to keep updated with new innovations and trends in marketing to ensure we are at the forefront of key developments in the industry.

About us:

Here at St Helena, we believe that everyone living with an incurable illness has the right to live and die with choice, compassion and dignity. Families deserve to be cared for and anyone coping with loss should be supported through their grief. Our vision is to create a community where everyone knows that as the end of their story draws near, they will be cared for and die where they choose to be; where loved ones have the opportunity to make the most of life together, surrounded by people who care and support one another. Since we opened in 1985, this belief drives us to provide the best end of life care and bereavement support to everyone in north east Essex, not just today but for years to come.

Job responsibilities:

• Social Media Expertise and Digital Confidence: Demonstrates strong, hands-on experience managing social media platforms and digital channels, with the ability to plan, schedule, publish and optimise content across channels such as Facebook, Instagram, TikTok and paid social tools. Confident using analytics and insights to inform decisions and improve performance.
• Creative Content Creation Skills: Ability to create compelling, high-quality social and digital content, including graphics, images, video and written posts that engage and inspire varied audiences. Brings fresh ideas for storytelling and knows how to adapt content for different platforms while maintaining brand consistency and sensitivity.
• Innovative & Ideas-Driven Approach: A natural problem solver who proactively looks for new, creative ways to grow conversions, reach, engagement and awareness through social media. Willing to explore new formats, trends and campaigns while balancing innovation with the hospice's values, tone of voice and best practice standards.
• Strong Communication & Storytelling Skills: Excellent written and verbal communication skills, with the ability to convey complex or sensitive messages clearly, compassionately and persuasively. Skilled in telling meaningful stories through social media that reflect the impact of hospice care and motivate audiences to support, engage or take action.
• Organised, Self-Motivated & Results-Focused: Highly organised with excellent time management skills, able to juggle multiple campaigns and deadlines. Self-motivated, proactive and focused on delivering measurable results, including reporting on performance and making data-led improvements.
• Team player: Demonstrates strong collaborative skills and a commitment to working effectively with colleagues across departments to achieve shared goals and objectives.
• Values-Led, Creative & Self-Motivated: A positive, creative and self-motivated individual who brings ideas and solutions, even when resources are limited. Demonstrates a genuine commitment to understanding the hospice, its values and its community, and is passionate about producing high-quality marketing that makes a meaningful impact.

Person Specification:

• Skills and Knowledge: Working knowledge of marketing, social media and marketing strategies, with evidence of platforms and social media channels utilised. For example Google Analytics and AdWords, Twitter, Facebook Ad Manager, and CMS.
• Knowledge of creating strong digital content including use of graphics, images and video.
• Strong organisational and planning skills.
• Excellent written and verbal communication skills.
• Ability to produce reports, spreadsheets and briefings.
• Excellent literacy and numeracy.
• Knowledge of St Helena.
• Knowledge of fundraising.
• Knowledge of Data Protection laws.
• Knowledge of Adobe software.
• Knowledge of MailChimp.

Experience:

• Previous experience of working in digital marketing.
• Proven track record in planning, managing and delivering multi-channel marketing campaigns.
• Working within an integrated team.
• Working with social media and digital platforms.
• Working to budgets.
• Working with volunteers.
• Working in a not-for-profit environment.
• Familiarity with professionals in the health and social care sector.

Qualifications:

• At least three A levels, including English.
• Professional marketing qualification or relevant experience.
• Computer literacy (European Computer Driving Licence or equivalent experience).

Qualities:

• Team player.
• Commitment to quality and best practice.
• Commitment to professional development.
• Positive, self-motivated and committed to achieving results.
• Good sense of humour.
• Professional approach to work.
• Flexible approach to working hours.
• Ability to multi-task.
• Calm under pressure.
• Well organised and efficient.
• Creative and innovative.

Disclosure and Barring Service Check: This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.