At a Glance
- Tasks: Lead category strategy and turn data into actionable insights for retail partners.
- Company: Join a family-driven business committed to innovation and welfare in British farming.
- Benefits: Competitive salary, bonus scheme, enhanced pension, 33 days leave, and private medical insurance.
- Other info: Enjoy a vibrant team culture with opportunities for personal growth and free eggs!
- Why this job: Make a real impact by elevating eggs from commodity to strategic category.
- Qualifications: 5+ years in FMCG category management with strong data analysis skills.
The predicted salary is between 50000 - 50000 £ per year.
We have come a long way since the beginning of our free-range journey in 2007, and with over 40 years of farming experience under our belts, we have always remained true to our deep-rooted family values and mission: to be leaders of innovation, warriors of welfare, championing British farming, and turning our business into a force for good. Our story is written by our exceptional team of talented, passionate people (and hens) striving every day to make our mission a reality. We have a ‘get stuck in’ attitude with an aim to enable our team to have a voice, as we believe in equality and an environment where you will spread your wings and flourish. As we grow, our values help to keep our feet on the ground and true to the purpose on which our business was founded. St Ewe believe in a fairer future for all, and we know that by working together we can do much, much more. We believe that everyone has the right to live without fear or prejudice regardless of race, age, gender, disability, sexual orientation, social class, religion and belief. Everyone should be able to make a full contribution to society in their own unique way and live in a world which demonstrates respect and values diversity. If you require any reasonable adjustments as part of the recruitment process, please let us know and we will do everything we can to accommodate them.
Your role
- Lead category strategy across key retail partners, rooted in robust insight and commercial reality.
- Turn data (Kantar, Nielsen, Circana, retailer data) and shopper insight into clear, compelling recommendations.
- Identify trends and opportunities to shape range, space, pricing and promotional strategy.
- Act as the go-to category expert internally and externally.
- Support NPD launches with strong category rationale and retailer-ready storytelling.
- Build trusted relationships with buyers and category teams — influencing, not just informing.
- Collaborate cross-functionally with Sales, Marketing, Innovation and Operations.
What does success look like?
- Shape the category development function within St Ewe.
- Help elevate eggs from a commodity to a strategic, value-driving category.
- Assert St Ewe as a trusted and informed voice within the category.
Skills required
- You’re commercially sharp, naturally curious, and comfortable moving fast in a growing business.
- Strong working knowledge of Kantar, Nielsen, Circana and retailer data, with the ability to synthesise multiple data sources into clear, actionable recommendations.
- A track record of translating insight into compelling narratives that drive action.
- Confidence presenting to retailers and influencing senior stakeholders.
- A balance of analytical rigour and creative thinking.
- A proactive, hands-on mindset — you get stuck in and make things happen.
Bonus points if you:
- Enjoy working in challenger or values-led brands.
- Get excited by transforming “everyday” categories.
Relevant experience
- 5+ years’ experience in FMCG category management or commercial roles.
- Grocery retail experience.
What we can offer
- Up to £50,000 per annum.
- Bonus Scheme.
- Enhanced Pension (increasing with service).
- 33 Days Annual Leave per annum (increasing with service).
- Private Medical Insurance.
- Life Assurance.
- SimplyHealth Cash Back Scheme.
- Free Eggs!
- Team days.
Category Insights Manager in Truro employer: ST EWE FREE RANGE EGGS LIMITED
At St Ewe, we pride ourselves on being an exceptional employer that champions innovation and welfare within the farming industry. Our vibrant work culture fosters collaboration and inclusivity, allowing employees to thrive while contributing to our mission of creating a fairer future for all. With competitive benefits such as a generous bonus scheme, enhanced pension, and opportunities for personal growth, we empower our team to make a meaningful impact in a supportive environment.
Contact Details:
ST EWE FREE RANGE EGGS LIMITED Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Category Insights Manager in Truro
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its values. We want you to show how your skills align with their mission. Practice common interview questions and think about how you can demonstrate your analytical and creative thinking.
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, drop a quick thank-you email to express your appreciation. It shows you’re keen and keeps you fresh in their minds. We love seeing candidates who take that extra step!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for passionate individuals who resonate with our values. Let’s make a difference together!
We think you need these skills to ace Category Insights Manager in Truro
Some tips for your application 🫡
Show Your Passion:Let your enthusiasm for the role shine through! We want to see how your values align with ours, so don’t hold back on sharing why you’re excited about joining our mission at St Ewe.
Tailor Your Application:Make sure to customise your CV and cover letter for the Category Insights Manager position. Highlight your experience with Kantar, Nielsen, and other relevant data sources, and show us how you can turn insights into action.
Be Clear and Concise:When writing your application, keep it straightforward. We appreciate clarity, so make your points easy to understand and avoid jargon where possible. Remember, we want to know what you can bring to the table!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to be part of our team!
How to prepare for a job interview at ST EWE FREE RANGE EGGS LIMITED
✨Know Your Data
Make sure you’re well-versed in Kantar, Nielsen, and Circana data. Prepare to discuss how you've used these insights in past roles to drive category strategy. Being able to showcase your analytical skills will impress the interviewers.
✨Craft Your Story
Think about how you can turn your experiences into compelling narratives. Practice explaining how your insights have led to actionable recommendations in previous positions. This will demonstrate your ability to influence and engage stakeholders effectively.
✨Show Your Passion for the Brand
Research St Ewe’s values and mission thoroughly. Be ready to discuss how your personal values align with theirs and how you can contribute to their goal of elevating eggs as a strategic category. Showing genuine enthusiasm can set you apart.
✨Build Relationships
Prepare examples of how you’ve built trusted relationships with buyers and category teams in the past. Highlight your collaborative approach and how you’ve influenced decisions without just informing. This is key for the role!
