At a Glance
- Tasks: Lead and optimise our digital marketing platforms to drive enquiries and improve conversion rates.
- Company: Join a forward-thinking college dedicated to strategic growth and student engagement.
- Benefits: Competitive salary, professional development, and a chance to make a real impact.
- Other info: Opportunity for career growth while ensuring a safe learning environment for children.
- Why this job: Be at the forefront of digital marketing and data analysis in an educational setting.
- Qualifications: Experience in digital marketing, CRM systems, and analytics is essential.
The predicted salary is between 40000 - 50000 £ per year.
We are seeking a talented and data-driven Digital Marketing Platform & Data Lead to manage and optimise the College's digital ecosystem, ensuring our platforms, systems, and data work together to drive enquiries, improve conversion, and support strategic growth. This role focuses on digital performance, data, and systems rather than content creation.
Key Responsibilities
- Manage and optimise the College website, improving user experience and conversion across key admissions entry points.
- Own and develop the College CRM, ensuring accurate data capture, segmentation, reporting, and GDPR compliance.
- Integrate website, CRM, and marketing platforms to create a seamless enquiry journey.
- Monitor and improve website performance, enquiry quality, landing pages, and digital user journeys.
- Implement and manage tracking, analytics, and attribution systems.
- Analyse audience behaviour, market trends, and campaign performance to identify growth opportunities.
- Produce actionable reports and dashboards for senior leaders.
- Maintain compliance and consistency across all digital platforms and external school listings.
About You
You will have experience in digital marketing, website management, CRM systems, analytics, and performance optimisation. You will be highly analytical, organised, and able to translate data into meaningful insights that drive results.
Success in the Role
- Increased qualified enquiries
- Improved website conversion rates
- Reduced cost per enquiry
- High-quality CRM data and reporting
- Stronger performance across digital touchpoints
Whilst not in a teaching role, as a Digital Marketing Platform & Data Lead you will be working on a regular basis in a school in a role which gives opportunity for contact with children. As such, you will be in regulated activity and an enhanced DBS check (which includes children's barred list information) will be required in advance of appointment. Safeguarding and promoting the welfare of children is everyone's responsibility. As with all College staff members, you will therefore be responsible for providing a safe environment in which children can learn.
If you would like to apply, please complete and return an application by the closing date. Closing date for applications when all forms must be received by HR is: Midday, Monday 6th July 2026. Interviews to take place: As soon as possible after the closing date. Suitable candidates may be interviewed before the closing date, and we reserve the right to withdraw the position if an early appointment is made. The College is committed to safeguarding and promoting the welfare of children and expects all staff and volunteers to share this commitment. Candidates will be required to undergo relevant Safeguarding Checks.
Digital Marketing Platform & Data Lead in Watford employer: St Edmund's College
As a leading educational institution, we pride ourselves on fostering a collaborative and innovative work culture that empowers our employees to thrive. The Digital Marketing Platform & Data Lead role offers a unique opportunity to make a significant impact on our digital strategy while enjoying professional growth through continuous learning and development. Located in a vibrant community, our college provides a supportive environment where safeguarding and promoting the welfare of children is paramount, ensuring that you contribute to a meaningful mission.
