At a Glance
- Tasks: Lead and optimise our digital marketing platforms to drive enquiries and improve conversion rates.
- Company: A forward-thinking college focused on strategic growth and digital performance.
- Benefits: Competitive salary, professional development, and a chance to make a real impact.
- Other info: Opportunity for career growth in a dynamic educational environment.
- Why this job: Join us to shape the future of digital marketing in education and enhance student engagement.
- Qualifications: Experience in digital marketing, CRM systems, and data analysis is essential.
We are seeking a talented and data-driven Digital Marketing Platform & Data Lead to manage and optimise the College's digital ecosystem, ensuring our platforms, systems, and data work together to drive enquiries, improve conversion, and support strategic growth. This role focuses on digital performance, data, and systems rather than content creation.
Key Responsibilities
- Manage and optimise the College website, improving user experience and conversion across key admissions entry points.
- Own and develop the College CRM, ensuring accurate data capture, segmentation, reporting, and GDPR compliance.
- Integrate website, CRM, and marketing platforms to create a seamless enquiry journey.
- Monitor and improve website performance, enquiry quality, landing pages, and digital user journeys.
- Implement and manage tracking, analytics, and attribution systems.
- Analyse audience behaviour, market trends, and campaign performance to identify growth opportunities.
- Produce actionable reports and dashboards for senior leaders.
- Maintain compliance and consistency across all digital platforms and external school listings.
About You
You will have experience in digital marketing, website management, CRM systems, analytics, and performance optimisation. You will be highly analytical, organised, and able to translate data into meaningful insights that drive results.
Success in the Role
- Increased qualified enquiries
- Improved website conversion rates
- Reduced cost per enquiry
- High-quality CRM data and reporting
- Stronger performance across digital touchpoints
Whilst not in a teaching role, as a Digital Marketing Platform & Data Lead you will be working on a regular basis in a school in a role which gives opportunity for contact with children. As such, you will be in regulated activity and an enhanced DBS check (which includes children’s barred list information) will be required in advance of appointment. Safeguarding and promoting the welfare of children is everyone’s responsibility. As with all College staff members, you will therefore be responsible for providing a safe environment in which children can learn.
If you would like to apply, please complete and return an application by the closing date. Closing date for applications when all forms must be received by HR is: Midday, Monday 6th July 2026. Interviews to take place: As soon as possible after the closing date. Suitable candidates may be interviewed before the closing date, and we reserve the right to withdraw the position if an early appointment is made. The College is committed to safeguarding and promoting the welfare of children and expects all staff and volunteers to share this commitment. Candidates will be required to undergo relevant Safeguarding Checks. We will seek references on short-listed candidates that will include questions about past disciplinary actions or allegations in relation to behaviour with children and may approach previous employers for information to verify particular experience or qualifications before interview. This role is exempt from the Rehabilitation of Offenders Act 1974 and the amendments to the Exceptions Order 1975, 2013 and 2020.
Digital Marketing Platform & Data Lead employer: St Edmund's College
As a leading educational institution, we pride ourselves on fostering a collaborative and innovative work culture that empowers our employees to excel in their roles. The Digital Marketing Platform & Data Lead will benefit from professional development opportunities, a supportive team environment, and the chance to make a significant impact on student engagement and recruitment strategies. Located in a vibrant community, our college offers a unique opportunity to contribute to the welfare of children while advancing your career in digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Platform & Data Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for St Edmund's College and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like St Edmund's College are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with St Edmund's College on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at St Edmund's College. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Platform & Data Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit St Edmund's College. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of St Edmund's College:Show us that you’ve done your homework! In your application, briefly mention what you admire about St Edmund's College’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at St Edmund's College
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at St Edmund's College will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At St Edmund's College, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
