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- Tasks: Create and manage engaging social media content while driving digital marketing strategies.
- Company: Join St Basils, a charity dedicated to supporting young people and promoting equality.
- Benefits: Competitive salary, full-time hours, and opportunities for professional growth.
- Why this job: Make a real difference in the lives of young people through impactful digital marketing.
- Qualifications: Degree level education or relevant experience in digital marketing required.
- Other info: Dynamic team environment with a focus on creativity and innovation.
The predicted salary is between 26229 - 27982 £ per year.
Closing Date: Wednesday 11th March 2026
Reports to: Marketing Manager
Salary: Scale 6, Points 26-28, £26,229 - £27,982 per annum, pro rata
Hours of work: Full Time (37.5 hours per week)
At St Basils, we are dedicated to safeguarding and promoting the welfare of children and young people. We expect our staff to create an environment and culture that promotes equality, diversity, and inclusion and advocate for anti-discriminatory practices and behaviours.
Key Responsibilities
- Delivering and implementing a yearly digital marketing strategy in line with organisational objectives and brand guidelines.
- Manage and update content across St Basils websites using our CMS when needed.
- Take ownership of all social media platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok etc.), including scheduling, content creation, analysis and reporting.
- Support digital campaigns across paid and organic channels, driving awareness, fundraising, service uptake, and engagement.
- Monitor, analyse, and report on digital performance, web traffic, and social analytics to inform future planning.
- Identify and develop engaging stories from across the organisation to amplify online.
- Ensure consistent brand presence across all digital outputs.
- Work alongside the PR and Marketing team to support with press releases, photography, and video content creation.
- Respond professionally and promptly to incoming messages and engagement via digital platforms.
- Help maintain and expand our visual content library, ensuring permissions are recorded and upheld.
- Assist in the production of St Basils marketing literature and digital marketing assets including producing and editing videos.
- Contribute ideas for innovation, testing, and improving our digital activity.
- Attend and support key fundraising and public events where necessary.
- Maintain strong relationships with internal teams, young people, external partners, and supporters.
Qualifications
Essential: Educated to degree level or can demonstrate relevant experience of a similar role.
Desirable: CIM or equivalent marketing qualification.
Role Experience
Essential:
- Minimum of 2 years’ experience in a digital marketing or communications role.
- Experience of delivering on agreed targets and KPI’s.
- Confident in using content management systems (CMS), email marketing platforms, and social media scheduling tools.
- Strong understanding of key social media platforms and their audiences.
- Experience creating and editing multimedia content (images, video, etc.).
Desirable:
- Experience working in the charity, housing, or youth sector.
- Experience with Adobe Creative Suite (Photoshop, InDesign).
Knowledge
Essential:
- Experience working within brand guidelines.
- Sound experience of IT systems including Microsoft Office, Word, Excel and PowerPoint.
- Demonstrable understanding of EDI principles and creating inclusive content.
- Good Understanding of GDPR.
- Understanding of youth homelessness or related social issues.
- Good knowledge of SEO and Google Analytics.
Desirable:
- Knowledge of accessibility standards for digital content.
- Knowledge of Google Ad Grants.
Social Media & Marketing Executive - Birmingham employer: St Basils
Contact Detail:
St Basils Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media & Marketing Executive - Birmingham
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those already working at St Basils. A friendly chat can sometimes lead to insider info about the role or even a referral!
✨Tip Number 2
Show off your skills! When you get the chance to meet potential employers, bring along examples of your work. Whether it’s social media campaigns or marketing materials, having tangible proof of what you can do will make you stand out.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to St Basils directly through our website and express your interest in the Social Media & Marketing Executive role. Sometimes, showing enthusiasm can open doors before they’re officially ajar.
✨Tip Number 4
Prepare for interviews like a pro! Research St Basils’ mission and values, and think about how your experience aligns with their goals. Being able to discuss how you can contribute to their digital marketing strategy will definitely impress.
We think you need these skills to ace Social Media & Marketing Executive - Birmingham
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Social Media & Marketing Executive role. Highlight your relevant experience and skills that match the job description, especially in digital marketing and social media management.
Showcase Your Creativity: As a marketing whizz, we want to see your creative side! Include examples of your previous work, like social media campaigns or content you've created. This will help us understand your style and how you can contribute to our brand.
Be Professional Yet Personable: When writing your application, strike a balance between professionalism and a friendly tone. We’re looking for someone who can engage with our audience, so let your personality shine through while keeping it respectful.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at St Basils
✨Know Your Stuff
Before the interview, dive deep into St Basils' mission and values. Understand their commitment to safeguarding children and young people, and think about how your experience aligns with their goals. This will show that you’re not just interested in the role, but also in the organisation's impact.
✨Showcase Your Creativity
As a Social Media & Marketing Executive, creativity is key! Prepare examples of past campaigns you've worked on, especially those that drove engagement or awareness. Bring along a portfolio or links to your work to demonstrate your skills in content creation and digital strategy.
✨Be Data Savvy
St Basils is looking for someone who can analyse and report on digital performance. Brush up on your knowledge of Google Analytics and social media metrics. Be ready to discuss how you've used data to inform your marketing strategies in previous roles.
✨Engage with EDI Principles
Since promoting equality, diversity, and inclusion is crucial for St Basils, think about how you can contribute to this culture. Prepare to discuss your understanding of EDI principles and share any relevant experiences where you’ve created inclusive content or engaged diverse audiences.