At a Glance
- Tasks: Own and deliver engaging digital marketing strategies for our brewery brand.
- Company: Join the vibrant team at St Austell Brewery, a leader in the food and beverage industry.
- Benefits: Enjoy 30% off food and drink, career progression, and learning opportunities.
- Other info: Flexible working options and a supportive environment for personal growth.
- Why this job: Make an impact with creative content across social media and drive consumer engagement.
- Qualifications: Experience in digital marketing, strong communication skills, and a flair for creativity.
The predicted salary is between 28800 - 43200 £ per year.
Join us as a Digital Marketing Executive at St Austell Brewery. As part of our Marketing team, you will own the brand’s digital presence, driving consumer action through engaging, creative content across social media, online shop and external communications.
Key Responsibilities
- Own and deliver the digital marketing strategy for the brewery and its beer and brand portfolio.
- Create, manage and deliver engaging content across all social media channels throughout the year.
- Lead the proactive digital marketing of the online shop to drive awareness, traffic and conversion.
- Plan and deliver a marketing calendar that maximises key retail and trading opportunities.
- Manage and coordinate social content creation and scheduling in line with brand and business goals.
- Plan and contribute to external mailers and e-newsletter content.
- Collaborate closely with internal stakeholders, including the pubs’ digital team, to ensure consistent, balanced brand messaging.
- Ensure all digital content aligns with the wider digital, communications and brand strategy.
Qualifications
- Experience in a similar role, within the hospitality or brewing sector is preferred.
- Excellent written and verbal communication skills.
- Good attention to detail and creative flair.
- Good analytical skills and the ability to review social media analytics, metrics and reporting to drive decisions.
- Flexible approach – adaptable and able to work independently in a fast‑changing environment.
- Commercial acumen and awareness of wider business issues and opportunities when making marketing decisions.
Benefits
- Learning and development opportunities.
- Career progression.
- 30% off food and drink in our pubs and 50% off overnight stays in our pubs.
- Westfield Rewards and other leading retailer, restaurant and destination discounts.
- Cycle to work scheme on select roles.
- Family‑friendly policies.
- Paid time off to volunteer for charity.
St Austell Brewery is an Equal Opportunities employer and we actively encourage applications from suitably qualified and eligible candidates, irrespective of age, sex, race, disability, sexual orientation, gender, religion, marital/civil partnership status, pregnancy and maternity. Flexible working requests are welcomed.
Digital Marketing Executive in St Austell employer: St Austell Brewery
St Austell Brewery is an exceptional employer that fosters a vibrant work culture, offering ample learning and development opportunities for its employees. With a focus on career progression and a range of benefits including generous discounts at our pubs and family-friendly policies, we ensure that our team members thrive both personally and professionally in the heart of Cornwall's brewing industry.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in St Austell
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for St Austell Brewery and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like St Austell Brewery are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with St Austell Brewery on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at St Austell Brewery. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive in St Austell
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit St Austell Brewery. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of St Austell Brewery:Show us that you’ve done your homework! In your application, briefly mention what you admire about St Austell Brewery’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at St Austell Brewery
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at St Austell Brewery will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At St Austell Brewery, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
