At a Glance
- Tasks: Drive marketing strategies and support Business Partners with creative campaigns and insights.
- Company: Join St Austell Brewery, a historic leader in brewing and hospitality.
- Benefits: Enjoy discounts, bonuses, training opportunities, and a supportive work culture.
- Other info: Dynamic role with opportunities for career growth and personal development.
- Why this job: Make a real impact in the vibrant hospitality industry while promoting local pubs.
- Qualifications: Experience in marketing, strong communication skills, and a passion for hospitality.
The predicted salary is between 40000 - 50000 £ per year.
Experience more with St Austell Brewery as a Marketing Manager working with our business partners..
For over 175 years, St Austell Brewery has been crafting quality beers, running award-winning pubs and serving communities across the South West.
Today, we're a leading brewing, hospitality and drinks wholesale business, united by a shared purpose: brewing great experiences for generations to come.
Through our commitment to sustainability and forming strong partnerships, we're helping to protect the people, places and communities that make our region special.
In this is a busy and varied role you'll combine commercial thinking with creative marketing, supporting Business Partners through scalable marketing activity, training, digital marketing guidance and operational recommendations.
You'll also play a key role in promoting our pub estate to prospective Business Partners and championing the value of our leased and tenanted business across the wider organisation.
Working closely with Business Development Managers and spending time in trade, you’ll develop a deep understanding of our diverse pub estate, identifying opportunities to drive footfall, sales, guest acquisition and loyalty.
Key Responsibilities
- Supporting BPs on site visits by providing guidance on drinks ranging, menu performance and key guest touchpoints to drive conversion.
- Partner with Business Development Managers and Business Partners to identify growth opportunities and deliver insight-led marketing support that drives footfall, sales and guest loyalty.
- Build strong relationships across the estate through regular engagement, site visits and marketing guidance.
- Develop and manage scalable marketing toolkits, campaigns, resources and training that help Business Partners market their businesses effectively.
- Lead the development of digital marketing capability, supporting Business Partners to maximise websites, social media, CRM and other digital channels.
- Create engaging communications, including newsletters, PR opportunities and social content that support Business Partner engagement and recruitment.
- Provide marketing support for CAPEX projects, trade events, promotional activity and Business Partner recruitment.
- Translate guest, market and competitor insights into practical recommendations that support commercial growth.
- Work collaboratively with operational teams, brand partners and internal stakeholders to share best practice and maximise opportunities across the estate.
- Manage and maintain key Business Partner marketing platforms, content and estate photography.
About You
- Proven experience in marketing, with knowledge of both traditional and digital channels.
- Excellent leadership and communication skills.
- Comfortable engaging with a wide stakeholder network, including Business Partners, Business Development Managers, finance teams and third party brand owners.
- Organised and methodical
- Experience supporting the creation and delivery of marketing campaigns across a range of online and offline channels.
- Proven experience developing and helping implement marketing and brand plans.
- Strong copywriting and storytelling skills.
- Proactive with the energy to inspire others.
- A problem solver with strong personal drive.
- Able to manage multiple projects simultaneously.
- Confident building relationships, influencing others and sharing expertise.
- Passionate about hospitality and the Great British pub.
What We Offer In Return
- Company bonus scheme
- 30% discount on food & drink within our managed pubs
- 30% off in our Visitors Centre shop including brands like Yeti, St. Eval, Atlantic blankets
- 50% discount on accommodation within the managed estate
- Fantastic training & career development opportunities
- Pension Scheme - 4% Employee and Employer or increase to 5%
- Cycle to work scheme
- Westfield Health cash plan – Claim money back for Dental, Eye Care, Physio etc.
- Westfield Rewards – Shopping rewards
- Have a voice in shaping our workplace through employee-led forums and working groups, influencing policies, and initiatives
- Access to Thrive, our learning platform packed with training, resources and development opportunities,
- Clear career pathways designed to help you grow
- #J-18808-Ljbffr
Marketing Manager - Business Partners employer: St Austell Brewery
St Austell Brewery offers an exceptional work environment at The Rose & Crown pub, where you can lead a passionate team in a family-friendly atmosphere. With opportunities for career progression, generous perks like discounts on food and drinks, and a complimentary two-night stay at our pubs each year, you'll thrive in the beautiful South Hams while making a positive impact in the community.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Business Partners
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for St Austell Brewery and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like St Austell Brewery are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with St Austell Brewery on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at St Austell Brewery. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager - Business Partners
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit St Austell Brewery. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of St Austell Brewery:Show us that you’ve done your homework! In your application, briefly mention what you admire about St Austell Brewery’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at St Austell Brewery
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at St Austell Brewery will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At St Austell Brewery, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
