At a Glance
- Tasks: Join our team as an Assistant Marketing Manager, driving exciting campaigns and promotions.
- Company: St Austell Brewery is a top name in hospitality, known for exceptional guest experiences.
- Benefits: Enjoy 25 days annual leave, discounts on food, drink, and accommodation, plus local business perks.
- Other info: Willingness to travel across the South West is essential; flexible working options available.
- Why this job: Be part of a dynamic team, engage with guests, and make a real impact in the pub industry.
- Qualifications: We're looking for creative marketers with experience in both traditional and digital channels.
The predicted salary is between 28800 - 42000 £ per year.
Experience more with St Austell Brewery as an Assistant Brand Manager.
For over 175 years, St Austell Brewery has been crafting quality beers, running award-winning pubs and serving communities across the South West. Today, we're a leading brewing, hospitality and drinks wholesale business, united by a shared purpose: brewing great experiences for generations to come. Through our commitment to sustainability and forming strong partnerships, we're helping to protect the people, places and communities that make our region special.
We invest in our people, offering opportunities to learn, develop and build rewarding careers.
This is an excellent opportunity to play a hands-on role in delivering innovative marketing campaigns, partnerships, and digital activations that enhance brand visibility and engagement.
Key responsibilities:
• Support the development and implementation of the agreed brand marketing plan, with a focus on the off-trade.
• Drive campaign initiatives and develop marketing assets, including in-store and point-of-sale materials.
• Support the delivery of key retailer plans, ensuring marketing assets are created and delivered on time.
• Assist with in-store brand activation activities, including sampling initiatives.
• Maintain key supermarket digital platforms, ensuring brand photography and tasting notes remain current and accurate.
• Assist with the measurement, analysis and reporting of brand performance during and after marketing campaigns.
• Support media buying activities and assist in the delivery of above-the-line advertising campaigns under the direction of the Brand Manager.
• Work with the Digital Marketing team to deliver annual plans supporting key SKUs and retailers.
• Assist with key campaign deliverables, including photography shoots, advertising, on-pack promotions and partnerships.
• Proactively support the generation of brand-specific PR activities in collaboration with the Communications team.
• Manage allocated budgets and help ensure campaigns and promotions are delivered within budget and on schedule.
• Support the marketing of brand partnerships, sponsorships and ambassador programmes across PR, digital, social media and branding channels.
• Support brand analysis, reporting and forward planning for relevant brands.
• Help coordinate consumer research and customer feedback activities.
• Use research and customer insights to inform portfolio direction, brand plans and identify opportunities for future growth.
About You:
• Organised and methodical– confidently able to support with the creation and delivery of marketing campaigns and activations.
• Team player with well-developed people and skills – listens to others, actively contributes, and shows commitment to building relationships within the team and wider business.
• Problem solver with personal drive, excellent story-telling skills.
• Minimum of 3 years’ experience in marketing, with knowledge of both traditional and digital channels
• The ability to manage multiple projects at once.
• Educated to degree level or equivalent.
• Previous experience within the hospitality industry is desirable
• Proven experience developing and helping implement marketing and brand plans.
• A real passion for hospitality and drinks industry.
• Exceptional attention to detail and visual aesthetics.
What we offer in return:
· Company bonus scheme
· 30% discount on food & drink within our managed pubs
· 30% off in our Visitors Centre shop including brands like Yeti, St. Eval, Atlantic blankets
· 50% discount on accommodation within the managed estate
· Fantastic training & career development opportunities
· Pension Scheme - 4% Employee and Employer or increase to 5%
· Cycle to work scheme
· Westfield Health cash plan – Claim money back for Dental, Eye Care, Physio etc.
· Westfield Rewards – Shopping rewards
· Have a voice in shaping our workplace through employee-led forums and working groups, influencing policies, and initiatives
· Access to Thrive, our learning platform packed with training, resources and development opportunities,
· Clear career pathways designed to help you grow
Assistant Marketing Manager employer: St Austell Brewery
St Austell Brewery offers an exceptional work environment at The Rose & Crown pub, where you can lead a passionate team in a family-friendly atmosphere. With opportunities for career progression, generous perks like discounts on food and drinks, and a complimentary two-night stay at our pubs each year, you'll thrive in the beautiful South Hams while making a positive impact in the community.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Marketing Manager
✨Tip Number 1
Familiarise yourself with St Austell Brewery's brand and values. Understanding their commitment to exceptional guest experiences will help you align your marketing ideas with their vision during interviews.
✨Tip Number 2
Network with professionals in the hospitality industry, especially those who have experience in marketing roles. This can provide you with insights into the role and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've worked on, particularly those that involved both traditional and digital channels. Highlight your ability to manage multiple projects and deliver results.
✨Tip Number 4
Showcase your passion for hospitality and the Great British pub culture. Being able to articulate why you love this sector can set you apart from other candidates.
We think you need these skills to ace Assistant Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in both traditional and digital marketing, especially within the hospitality sector. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for hospitality and your understanding of the pub marketing landscape. Mention specific campaigns or projects you've worked on that align with the responsibilities of the Assistant Marketing Manager role.
Showcase Your Storytelling Skills:In your application, provide examples of how you've successfully engaged audiences through storytelling in marketing campaigns. This is crucial as the role requires excellent storytelling skills.
Highlight Your Teamwork Experience:Emphasise your ability to work collaboratively with various teams, including operations and design. Provide examples of how you've built relationships and contributed to team success in previous roles.
How to prepare for a job interview at St Austell Brewery
✨Know the Brand Inside Out
Before your interview, make sure you research St Austell Brewery thoroughly. Understand their brand values, recent campaigns, and what sets them apart in the hospitality industry. This knowledge will help you demonstrate your passion for the brand and how you can contribute to its marketing efforts.
✨Showcase Your Marketing Experience
Prepare specific examples from your past experiences that highlight your skills in both traditional and digital marketing. Be ready to discuss successful campaigns you've managed, focusing on your role in planning, execution, and results. This will show your potential employer that you have the hands-on experience they are looking for.
✨Demonstrate Your Team Spirit
As a team player, it's crucial to convey your ability to collaborate effectively with various teams. Share examples of how you've worked with different departments or partners in previous roles, especially in a fast-paced environment like hospitality. Highlight your interpersonal skills and how you build relationships to achieve common goals.
✨Be Ready to Discuss Travel Flexibility
Since the role requires travel across the South West, be prepared to discuss your willingness and ability to travel frequently. You might want to mention any previous experiences where travel was a part of your job, showcasing your adaptability and commitment to supporting pub teams on-site.
