At a Glance
- Tasks: Own the digital marketing strategy and create engaging content for social media.
- Company: Join a vibrant brewery with a passion for creativity and community.
- Benefits: Enjoy discounts on food, drinks, and overnight stays, plus career progression opportunities.
- Other info: Flexible working options and a supportive team culture await you.
- Why this job: Make a real impact by driving brand visibility and consumer engagement in a fun environment.
- Qualifications: Experience in digital marketing, strong communication skills, and a creative mindset.
The predicted salary is between 28800 - 48000 £ per year.
We are looking for an experienced Digital Marketing Executive to join our Marketing team. In this role, you will take ownership of the brewery’s digital presence, driving brand visibility and consumer action through engaging, creative content. With responsibility for digital strategy, social media, online shop marketing and external communications, this role plays a key part in bringing the brewery and its brand portfolio to life across digital channels. Working collaboratively across teams, you’ll deliver year-round campaigns that align with business ambitions and maximise commercial opportunities.
Key Responsibilities
- Own and deliver the digital marketing strategy for the brewery and its beer and brand portfolio.
- Create, manage and deliver engaging content across all social media channels throughout the year.
- Lead the proactive digital marketing of the online shop to drive awareness, traffic and conversion.
- Plan and deliver a marketing calendar that maximises key retail and trading opportunities.
- Manage and coordinate social content creation and scheduling in line with brand and business goals.
- Plan and contribute to external mailers and e-newsletter content.
- Collaborate closely within internal stakeholders, including the pubs’ digital team, to ensure consistent, balanced brand messaging.
- Ensure all digital content aligns with the wider digital, communications and brand strategy.
About you
- Experience in a similar role, within the hospitality or brewing sector is preferred.
- Excellent written and verbal communication skills.
- Good attention to detail and creative flair.
- Good analytical skills and the ability to review social media analytics, metrics, and reporting to drive decisions.
- Flexible approach - adaptable and ability to work independently in a fast-changing environment.
- Commercial acumen and awareness of wider business issues and opportunities, when making marketing decisions.
What we offer in return
- Learning and development opportunities.
- Career progression.
- 30% off food and drink in our pubs and 50% off overnight stays in our pubs.
- Westfield Rewards, including discounts and rewards from hundreds of leading retailers, restaurants, and destinations.
- Cycle to work scheme on select roles.
- Family-friendly policies.
- Paid time off to volunteer for charity.
St Austell Brewery is an Equal Opportunities employer, and we positively encourage applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. We also welcome requests for flexible working.
Early applications are encouraged as we’ll review applications throughout the recruitment process and reserve the right to close the advert at any time.
Digital Marketing Executive in England employer: St Austell Brewery Ltd
St Austell Brewery is an exceptional employer that fosters a vibrant work culture, offering extensive learning and development opportunities alongside clear career progression paths. Employees enjoy unique benefits such as generous discounts on food, drink, and overnight stays, as well as family-friendly policies and paid time off for volunteering, all within the dynamic and engaging environment of the hospitality sector.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in England
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for St Austell Brewery Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like St Austell Brewery Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with St Austell Brewery Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at St Austell Brewery Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive in England
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit St Austell Brewery Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of St Austell Brewery Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about St Austell Brewery Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at St Austell Brewery Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at St Austell Brewery Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At St Austell Brewery Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
