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For Companies At a Glance
- Tasks: Own the digital marketing strategy and create engaging content for social media.
- Company: Join a vibrant brewery with a passion for creativity and community.
- Benefits: Enjoy discounts on food, drinks, and overnight stays, plus career progression opportunities.
- Why this job: Make a real impact by driving brand visibility and consumer engagement in a fun environment.
- Qualifications: Experience in digital marketing, strong communication skills, and a creative mindset.
- Other info: Flexible working options and a supportive team culture await you.
The predicted salary is between 28800 - 48000 £ per year.
We are looking for an experienced Digital Marketing Executive to join our Marketing team. In this role, you will take ownership of the brewery’s digital presence, driving brand visibility and consumer action through engaging, creative content. With responsibility for digital strategy, social media, online shop marketing and external communications, this role plays a key part in bringing the brewery and its brand portfolio to life across digital channels. Working collaboratively across teams, you’ll deliver year-round campaigns that align with business ambitions and maximise commercial opportunities.
Key Responsibilities
- Own and deliver the digital marketing strategy for the brewery and its beer and brand portfolio.
- Create, manage and deliver engaging content across all social media channels throughout the year.
- Lead the proactive digital marketing of the online shop to drive awareness, traffic and conversion.
- Plan and deliver a marketing calendar that maximises key retail and trading opportunities.
- Manage and coordinate social content creation and scheduling in line with brand and business goals.
- Plan and contribute to external mailers and e-newsletter content.
- Collaborate closely within internal stakeholders, including the pubs’ digital team, to ensure consistent, balanced brand messaging.
- Ensure all digital content aligns with the wider digital, communications and brand strategy.
About you
- Experience in a similar role, within the hospitality or brewing sector is preferred.
- Excellent written and verbal communication skills.
- Good attention to detail and creative flair.
- Good analytical skills and the ability to review social media analytics, metrics, and reporting to drive decisions.
- Flexible approach - adaptable and ability to work independently in a fast-changing environment.
- Commercial acumen and awareness of wider business issues and opportunities, when making marketing decisions.
What we offer in return
- Learning and development opportunities.
- Career progression.
- 30% off food and drink in our pubs and 50% off overnight stays in our pubs.
- Westfield Rewards, including discounts and rewards from hundreds of leading retailers, restaurants, and destinations.
- Cycle to work scheme on select roles.
- Family-friendly policies.
- Paid time off to volunteer for charity.
St Austell Brewery is an Equal Opportunities employer, and we positively encourage applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. We also welcome requests for flexible working.
Early applications are encouraged as we’ll review applications throughout the recruitment process and reserve the right to close the advert at any time.
Digital Marketing Executive in England employer: St Austell Brewery Ltd
Contact Detail:
St Austell Brewery Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive in England
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those already working at the brewery or similar places. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital marketing campaigns and content. This will give potential employers a taste of what you can bring to the table, especially in driving brand visibility.
✨Tip Number 3
Don’t just apply; engage! When you submit your application through our website, follow up with a friendly email expressing your enthusiasm for the role. It shows initiative and keeps you on their radar.
✨Tip Number 4
Stay updated on industry trends! Being knowledgeable about the latest digital marketing strategies and tools can set you apart. Share your insights during interviews to demonstrate your passion and expertise.
We think you need these skills to ace Digital Marketing Executive in England
Some tips for your application 🫡
Show Off Your Digital Skills: Make sure to highlight your experience with digital marketing strategies and social media management. We want to see how you've driven brand visibility in your previous roles, so share specific examples that showcase your creative flair!
Tailor Your Application: Don’t just send a generic CV and cover letter! Take the time to tailor your application to our brewery's unique vibe and values. Mention how your skills align with our goals and how you can contribute to our digital presence.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate good communication skills, so make sure your writing is engaging and easy to read. Avoid jargon unless it’s relevant to the role!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at St Austell Brewery Ltd
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, especially within the hospitality and brewing sectors. Be ready to discuss specific strategies you've used in the past and how they could apply to the brewery's brand portfolio.
✨Show Off Your Creative Side
Prepare examples of engaging content you've created for social media or online campaigns. Bring along a portfolio if you have one, and be ready to talk about how your creative flair can help drive brand visibility and consumer action.
✨Be Data-Driven
Familiarise yourself with social media analytics and metrics. Be prepared to discuss how you've used data to inform your marketing decisions in previous roles, and how you would approach analysing the brewery's digital performance.
✨Collaboration is Key
Since this role involves working closely with various teams, think of examples where you've successfully collaborated with others. Highlight your ability to adapt and communicate effectively to ensure consistent brand messaging across all channels.
