Commercial Brand Manager - Franchise in London

Commercial Brand Manager - Franchise in London

London Full-Time 45000 - 55000 € / year (est.) Home office (partial)
SSP Deutschland GmbH

At a Glance

  • Tasks: Drive sales growth and improve profitability for popular franchise brands like LEON and Breakfast Club.
  • Company: Join SSP, a dynamic company passionate about creating vibrant places for customers and colleagues.
  • Benefits: Enjoy employee discounts, hybrid working, and award-winning training programmes.
  • Other info: Collaborate with senior leaders and build relationships across diverse teams.
  • Why this job: Make a real impact by shaping commercial performance in a fast-paced environment.
  • Qualifications: Strong analytical skills and experience in commercial performance improvement are essential.

The predicted salary is between 45000 - 55000 € per year.

Ready to start the best part of your journey? At SSP, we’re looking for a commercially driven Commercial Manager to help shape performance across our portfolio of Franchise brands; such as LEON and Breakfast Club, to deliver profitable sales growth. This is a high-impact role in one of our key strategic markets, where you’ll work closely with operational teams and senior stakeholders to drive like-for-like sales growth, improve gross margin and support EBITDA delivery across busy, fast-paced travel locations.

If you love turning insight into action, spotting opportunities others miss, and bringing commercial plans to life in partnership with the business, this could be the role for you.

What you’ll be doing

You’ll play a key role in building and delivering commercial plans that drive performance across your brands and categories. From pricing and promotions to range optimisation, upselling and space utilisation, you’ll use a range of levers to unlock growth and improve profitability. You’ll also focus on gross margin improvement by identifying supplier income opportunities, supporting smarter menu and recipe development, and finding practical ways to reduce waste and labour impact without compromising the customer offer.

This is a role with real visibility. You’ll regularly present plans, performance and recommendations to senior stakeholders, including UK and Global leadership, so you’ll need to combine strong commercial thinking with confidence, rigour and credibility.

Success in this role will come from strong collaboration. You’ll work closely with operational leadership teams in Ireland, as well as wider internal and external stakeholders, to ensure initiatives are practical, well-executed and deliver results in our travel environments.

What we’re looking for

We’re looking for someone who is highly commercial, analytical and confident working in a fast-moving environment. You’ll bring experience of using tools such as pricing, promotions, range, display, space utilisation, category optimisation and upselling to improve commercial performance. You’ll be comfortable using data and evidence to shape decisions, drawing clear insights from analysis and turning them into persuasive recommendations.

You’ll also have the ability to test, learn and refine ideas, then work with the business to implement them successfully. Experience of managing and influencing senior stakeholders is important, as is the ability to build strong relationships across operational teams, clients and brand partners. A good understanding of the food and beverage, hospitality or grocery market would be a real advantage, along with knowledge of the operational realities of running busy units — including waste, labour, layout, equipment and seasonality.

At SSP, we’re passionate about creating places people want to be — whether that’s for our customers, our partners or our colleagues. When you join us, you’ll be part of a business where commercial thinking, collaboration and ownership really matter, and where your work can make a visible difference.

We offer:

  • Employee discounts across our brands
  • Friends and Family Discount App
  • Award-winning training, apprenticeships and development programmes
  • Health and wellbeing support
  • Hybrid working with flexibility to support work-life balance
  • An inclusive and diverse workplace, with employee networks and communities

Ready to join us? If you’re excited by the opportunity to shape commercial performance in a key market, work closely with senior leaders and turn insight into action, we’d love to hear from you. Start the best part of the journey with us. At SSP, we value diversity and are committed to building a team that reflects a wide range of backgrounds, skills and perspectives.

Commercial Brand Manager - Franchise in London employer: SSP Deutschland GmbH

At SSP, we pride ourselves on being an excellent employer, offering a dynamic work environment where commercial thinking and collaboration thrive. As a Commercial Brand Manager in Ireland, you'll benefit from award-winning training programmes, flexible hybrid working arrangements, and a strong focus on employee wellbeing, all while playing a pivotal role in driving performance across our exciting franchise brands. Join us to make a tangible impact in a diverse and inclusive workplace that values your insights and contributions.

SSP Deutschland GmbH

Contact Detail:

SSP Deutschland GmbH Recruiting Team

StudySmarter Expert Advice🤫

We think this is how you could land Commercial Brand Manager - Franchise in London

Tip Number 1

Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at SSP. Building relationships can open doors that applications alone can't.

Tip Number 2

Prepare for interviews by researching SSP's brands and their market strategies. Show us you understand our business and how you can contribute to driving performance across our portfolio.

Tip Number 3

Practice your pitch! Be ready to discuss how your experience aligns with the role of Commercial Brand Manager. Highlight your analytical skills and past successes in improving commercial performance.

Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re genuinely interested in joining the SSP team.

We think you need these skills to ace Commercial Brand Manager - Franchise in London

Commercial Acumen
Analytical Skills
Stakeholder Management
Data Analysis
Pricing Strategy
Promotions Management
Range Optimisation

Some tips for your application 🫡

Show Your Commercial Savvy:Make sure to highlight your experience with commercial tools like pricing and promotions in your application. We want to see how you've turned insights into action and driven performance in previous roles.

Be Data-Driven:Use data to back up your claims! When discussing your achievements, include specific metrics or examples that demonstrate your analytical skills and how you've improved profitability in the past.

Tailor Your Application:Don’t just send a generic CV and cover letter. Tailor your application to reflect the key responsibilities and skills mentioned in the job description. Show us why you’re the perfect fit for this role!

Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with SSP!

How to prepare for a job interview at SSP Deutschland GmbH

Know Your Brands Inside Out

Before the interview, dive deep into the brands you'll be managing, like LEON and Breakfast Club. Understand their unique selling points, target audience, and recent marketing campaigns. This knowledge will help you demonstrate your passion and show how you can contribute to their growth.

Prepare Data-Driven Insights

Since this role requires strong analytical skills, come prepared with examples of how you've used data to drive commercial decisions in the past. Think about specific metrics you improved and how you turned insights into actionable plans. This will showcase your ability to make informed recommendations.

Practice Your Presentation Skills

You'll need to present plans and performance to senior stakeholders, so practice articulating your ideas clearly and confidently. Use mock presentations to refine your delivery and ensure you can engage your audience effectively. Remember, confidence is key!

Showcase Your Collaborative Spirit

This role is all about collaboration, so be ready to discuss how you've successfully worked with cross-functional teams in the past. Share specific examples of how you built relationships and influenced others to achieve common goals, as this will highlight your teamwork skills.