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For Companies At a Glance
- Tasks: Lead digital marketing strategies for iconic brands and optimize online customer experiences.
- Company: Join SSP, a global leader in food and beverage at travel locations with 42,000 colleagues worldwide.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and innovation in digital marketing.
- Why this job: Be part of an exciting digital transformation and make a real impact on brand performance.
- Qualifications: Proven digital marketing experience, proficiency in Magento, and strong analytical skills required.
- Other info: SSP values diversity and is committed to equal opportunity employment.
The predicted salary is between 36000 - 60000 £ per year.
About Us
SSP is a leading operator of food and beverage outlets in travel locations worldwide, with c.42,000 colleagues in over 600 locations across 37 countries. We operate sit-down and quick service restaurants, cafes, lounges and food-led convenience stores, principally in airports and train stations, with a portfolio of around 550 international, national and local brands.
These include our own brands Upper Crust, Millie's Cookies etc. as well as franchise brands such as M&S, Starbucks and Burger King.
Our purpose is to be the best part of the journey, and this is underpinned by our aim to bring leading brands and innovative concepts to our clients and customers around the world, with an emphasis on great value, taste, quality and service.
About the Role
SSP is embarking on an exciting digital transformation, and we’re looking for a talented and forward-thinking Digital Brand Manager to drive growth for three of our iconic brands: Millie’s Cookies, Upper Crust, and AMT Coffee. Are you passionate about leveraging digital platforms to deliver exceptional customer experiences and unlock business potential? Do you thrive on building strategies that optimise website performance, enhance user journeys, and drive revenue growth? If so, we’d love to hear from you!
In this key role, reporting to our Head of Brand and collaborating closely with the Brand Managers for each business, you’ll take ownership of our digital presence, focusing on website growth and optimisation. From enhancing functionality to improving customer engagement and conversion, you’ll lead the charge in ensuring our digital platforms are at the forefront of innovation and performance.
What you'll be Doing:
Brand Awareness
- Creating and executing a strong digital marketing strategy & execution plan (all brands)
Performance Marketing; Paid Marketing Campaigns (all brands)
• Utilise data-driven methodologies to design, implement, and optimise prospecting algorithms, retargeting algorithms, search algorithms, and shopping algorithms for targeted audience acquisition and conversion optimisation
• Overseeing audience segmentation and list management across multiple performance marketing platforms, employing advanced data segmentation techniques and audience modelling methodologies to optimise targeting precision and campaign effectiveness
Upper Crust CRM
• Formulate and execute a CRM strategy to grow our database, collaborating with our brand manager to execute customer acquisition campaigns.
• Implement automated customer journeys to engage and retain customers.
Millie’s CRM
• Oversee the CRM agency's performance to ensure delivery of key targets and objectives.
• Partner with the Brand Manager to develop and execute a content strategy aimed at boosting both online and in-store sales
Millie’s Ecommerce
• Lead the development and execution of an integrated eCommerce digital marketing strategy, orchestrating Paid, Owned, and Earned tactics across diverse digital channels. Implement advanced targeting, automation, and attribution models to drive exponential growth in eCommerce sales
• Drive click and collect KPI’s and ensure omnichannel, customer first experience
Brand Websites
• Maintain, update and continually grow Upper Crust & AMT websites, and other branded websites where required, optimising on and off page SEO and making regular content updates.
Reporting (all brands)
• Manage and implement digital marketing trackers
Partner Delivery Channels (Millie’s Cookies)
• Ownership of 3PT delivery partnerships (including. corporate/catering)
To be successful in this role you will need
- Proven record in digital marketing
- Proficiency in Magento: Extensive experience with the Magento backend, including the ability to navigate the platform confidently, make updates, and implement changes directly
- Development guidance: A strong understanding of Magento’s capabilities to effectively liaise with and guide external agencies on larger development projects, ensuring alignment with brand goals and technical best practices
- Problem-solving skills: The ability to identify issues within the platform and implement solutions promptly, minimizing disruptions to the user experience.
- Strategic implementation: Experience in leveraging Magento to enhance website performance, improve functionality, and drive user engagement
- Strong marketing knowledge and experience ideally gained within a B2C retail/hospitality environment
- Data driven with high analytical skills – business and results oriented
- Must be able to develop innovative ideas to drive top and bottom line, testing, learning and refining and then operationalising them
- Proactive, with experience of leading projects from planning to execution
- A genuine passion for the guest experience within the hospitality industry
SSP are proud to be an equal opportunity employer who seek to recruit and retain the most talented individuals from a variety of backgrounds, skills and perspectives.
Digital Brand Manager employer: SSP Careers
Contact Detail:
SSP Careers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Brand Manager
✨Tip Number 1
Familiarize yourself with the brands SSP operates, especially Millie’s Cookies, Upper Crust, and AMT Coffee. Understanding their unique selling points and target audiences will help you tailor your approach during interviews.
✨Tip Number 2
Showcase your experience with Magento by preparing specific examples of how you've used it to enhance website performance or drive user engagement in previous roles. This will demonstrate your proficiency and strategic thinking.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and eCommerce, particularly in the hospitality sector. Being able to discuss current innovations and how they can be applied to SSP's brands will set you apart.
✨Tip Number 4
Prepare to discuss your data-driven methodologies and how you've successfully implemented audience segmentation and CRM strategies in the past. This will highlight your analytical skills and ability to optimize campaigns effectively.
We think you need these skills to ace Digital Brand Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly with platforms like Magento. Showcase any previous roles where you've driven growth through digital strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for enhancing customer experiences through digital platforms. Mention specific examples of how you've successfully implemented digital marketing strategies in the past.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data-driven methodologies to optimize campaigns or improve website performance in your application.
Highlight Project Management Experience: Demonstrate your ability to lead projects from planning to execution. Include details about any relevant projects you've managed, especially those related to digital marketing or eCommerce.
How to prepare for a job interview at SSP Careers
✨Show Your Passion for Digital Marketing
Make sure to express your enthusiasm for digital marketing and how it can enhance customer experiences. Share examples of past projects where you successfully leveraged digital platforms to drive growth.
✨Demonstrate Your Analytical Skills
Be prepared to discuss how you use data-driven methodologies in your work. Highlight specific instances where your analytical skills led to improved performance or optimization in previous roles.
✨Familiarize Yourself with Magento
Since proficiency in Magento is crucial for this role, brush up on your knowledge of the platform. Be ready to discuss your experience with Magento's backend and how you've used it to enhance website performance.
✨Prepare for Strategic Discussions
Think about how you would approach creating and executing a digital marketing strategy for the brands mentioned. Be ready to share innovative ideas that could drive both top and bottom line growth.
