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For Companies At a Glance
- Tasks: Analyse data to enhance customer experience across digital channels.
- Company: Join SSE, a leading energy company committed to a net zero future.
- Benefits: Enjoy flexible benefits, discounts on healthcare, and generous family entitlements.
- Why this job: Make a real impact by transforming data into actionable insights for customers.
- Qualifications: Experience in analytics and proficiency in web analytics tools required.
- Other info: Inclusive workplace with excellent career growth opportunities.
The predicted salary is between 38966 - 45905 £ per year.
Join to apply for the Digital Insight Analyst role at SSE plc
The role
As a Digital Insight Analyst, you will play a key role in shaping how we understand and improve the customer experience across digital and non-digital channels. Working closely with colleagues in Product, Design, Marketing, Sales, and Customer Operations, you will deliver insights that directly inform improvements to customer journeys, digital adoption, and overall satisfaction.
You will
This role is focused on hands‑on analytics, reporting, and insight delivery—turning data into clear actions that help improve the experience for our business customers. You will support the development of Voice of the Customer (VoC) capabilities, help run web tagging, heatmap analytics and A/B testing tools, and provide recommendations that contribute to operational efficiency and better customer engagement.
Responsibilities
- Gather and interpret data from multiple sources (web analytics, heatmaps, surveys, VoC, interaction analytics, operational metrics).
- Conduct structured analysis of customer behaviour & attitudes and identify key opportunities for improvement.
- Translate findings into clear reports and dashboards, highlighting pain points and improvement opportunities.
- Communicate insights in clear, simple language tailored to non‑technical audiences.
- Track the impact of digital and service improvements through KPIs.
You have
- Strong experience in customer, digital, or operational analytics.
- Proficiency in web analytics tools (e.g. GA4), dashboards (e.g. LookerStudio, Power BI, Tableau), and A/B testing/optimisation and heatmapping platforms.
- Ability to interpret data and present actionable recommendations clearly.
- Exposure to customer journeys, CX best practices in B2B environment, VoC programmes, sentiment analysis, or customer research methods.
- (desirable) Knowledge of programming (e.g. SQL, Python, R) for deeper analysis.
About SSE
SSE has a bold ambition – to be a leading energy company in a net zero world. We’re investing around £10 million a day in homegrown energy to help power a cleaner, more secure future. Our investment will see us build the world’s largest offshore wind farm and transform the grid to deliver greener electricity to millions. SSE Energy Solutions support UK organisations by delivering energy and low‑carbon energy solutions. These include EV hubs, solar systems, smart technologies, and heating and cooling networks. We power the net zero transition by helping customers cut carbon and costs, and by building and investing in flexible energy infrastructure.
Flexible Benefits To Fit Your Life
Enjoy discounts on private healthcare and gym memberships. Wellbeing benefits like a free online GP and 24/7 counselling service. Interest‑free loans on tech and transport season tickets, or a new bike with our Cycle to Work scheme. As well as generous family entitlements such as maternity and adoption pay, and paternity leave.
Work with an equal opportunity employer
SSE will make any reasonable adjustments you need to ensure that your application and experience with us is positive. Please contact zoe.gillespie@sse.com to discuss how we can support you. We’re dedicated to fostering an open and inclusive workplace where people from all backgrounds can thrive. We create equal opportunities for everyone to succeed and especially welcome applications from those who may not be well represented in our workforce or industry.
Ready to apply?
Start your online application using the Apply Now box on this page. We only accept applications made online. We’ll be in touch after the closing date to let you know if we’ll be taking your application further. If you’re offered a role with SSE, you’ll need to complete a criminality check and a credit check before you start work.
Seniority level
Entry level
Employment type
Contract
Job function
Project Management, Analyst, and Information Technology
Industries
Utilities, Oil and Gas, and Renewable Energy Semiconductor Manufacturing
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Digital Insight Analyst employer: SSE PLC
Contact Detail:
SSE PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Insight Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at SSE. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Dive deep into digital analytics and customer experience trends. Be ready to discuss how your skills can directly improve customer journeys and satisfaction.
✨Tip Number 3
Show off your analytical skills! Bring examples of how you've turned data into actionable insights in past roles. Use clear, simple language to explain your findings, just like you would to a non-technical audience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at SSE.
We think you need these skills to ace Digital Insight Analyst
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Insight Analyst role. Highlight your experience with customer analytics and web tools, as this will show us you understand what we're looking for.
Showcase Your Skills: Don’t just list your skills—demonstrate them! Use specific examples from your past work that relate to data interpretation and customer insights. We love seeing how you've turned data into actionable recommendations.
Keep It Clear and Concise: When writing your application, remember to communicate your insights in simple language. We want to see that you can explain complex data clearly, especially for non-technical audiences.
Apply Through Our Website: Make sure to submit your application through our website. It’s the only way we accept applications, and it helps us keep everything organised. Plus, it shows you're serious about joining our team!
How to prepare for a job interview at SSE PLC
✨Know Your Data Tools
Make sure you’re familiar with the web analytics tools mentioned in the job description, like GA4 and Power BI. Brush up on how to use these tools effectively, as you might be asked to discuss your experience with them or even demonstrate your skills during the interview.
✨Understand Customer Journeys
Dive deep into the concept of customer journeys and how they relate to digital insights. Be prepared to share examples of how you've previously identified pain points and suggested improvements based on customer behaviour analysis.
✨Communicate Clearly
Since the role involves translating complex data into simple insights for non-technical audiences, practice explaining your past projects in straightforward terms. This will show that you can bridge the gap between data and actionable recommendations.
✨Showcase Your Analytical Mindset
Be ready to discuss specific instances where your analytical skills led to significant improvements in customer experience. Use metrics and KPIs to back up your claims, as this will demonstrate your ability to track the impact of your insights.