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- Tasks: Plan and optimise data-driven CRM campaigns to enhance customer engagement and retention.
- Company: Join SSE, a leader in energy solutions committed to a sustainable future.
- Benefits: Enjoy competitive salary, flexible working, and wellness perks like free online GP access.
- Why this job: Make a real impact on customer journeys while developing your skills in a dynamic environment.
- Qualifications: Experience in customer communications, data analysis, and project management is essential.
- Other info: Be part of an inclusive workplace that values diverse backgrounds and perspectives.
The predicted salary is between 35200 - 52800 £ per year.
Base Location: You will be expected to spend 50% of your working week in one of the following locations: Perth, Glasgow, Reading, Dublin or Belfast.
Salary: £35,200 - £52,800 or €49,400 - €74,200 + performance-related bonus + a range of benefits to support your finances, wellbeing and family.
Working Pattern: 12-month Fixed Term Contract | Full Time | Flexible First options available.
The role: The B2B CRM Campaign Planner is responsible for planning, delivering and optimising data driven CRM campaigns across email and direct mail to support the full customer lifecycle, from onboarding and engagement through retention, loyalty and upsell. Working closely with brand, sales, digital, operations and compliance teams, the role ensures timely, targeted and compliant communications aligned to business and brand objectives, using segmentation, testing and performance insight to improve engagement, conversion and customer lifetime value.
You will:
- Plan and deliver customer communications across the full lifecycle, making sure messages are relevant, timely and useful from onboarding through retention, loyalty and growth.
- Use customer data to target and improve communications, including segmentation, testing and learning what works best to increase engagement and response.
- Work closely with colleagues across marketing, sales and operations to ensure communications support wider customer journeys and business priorities.
- Manage campaigns end to end, from briefing content and scheduling activity to checking accuracy, delivery and performance.
- Track results and act on insight, reporting clearly on performance and using learning to continuously improve future communications, while meeting regulatory and data privacy requirements.
You have:
- The ability to plan, run and improve customer communications across the full lifecycle (welcome, education, renewal/retention, win back), using clear briefs and accurate targeting.
- Hands on experience using customer data to segment audiences, set up A/B tests, interpret results and apply learning to lift engagement and conversion.
- A proven track record working effectively with colleagues in marketing, sales and compliance, listening actively, adapting communication styles and building trust to keep campaigns aligned and compliant.
- Strong project management (multiple campaigns, timelines, budgets), confident performance reporting (opens, clicks, conversions, retention metrics) and the habit of turning insight into practical next steps.
- Comfort with plain English writing, an eye for accessibility and relevance, and working knowledge of privacy and regulatory standards—so communications are inclusive, ethical and right for the customer, not just the metric.
About SSE: SSE’s purpose is to provide energy needed today while building a better world of energy for tomorrow. We do this by developing, building, operating and investing in electricity infrastructure and businesses needed in the energy transition. Our Transforming for Growth investment plan sees us investing £33bn in critical electricity infrastructure across the five years to 2030. SSE Energy Customer Solutions serves over 1.3 million households and businesses across the UK and Ireland. We help our customers accelerate their net zero ambitions by providing energy and low-carbon energy solutions. These include EV hubs, solar systems, smart technologies and heating and cooling networks.
Flexible Benefits To Fit Your Life: Enjoy discounts on private healthcare and gym memberships. Wellbeing benefits like a free online GP and 24/7 counselling service. Interest-free loans on tech and transport season tickets, or a new bike with our Cycle to Work scheme. As well as generous family entitlements such as maternity and adoption pay, and paternity leave.
Work with an equal opportunity employer: SSE will make any reasonable adjustments you need to ensure that your application and experience with us is positive. Please contact Andy on andrew.elder3@sse.com / 01738 340826 to discuss how we can support you. We’re dedicated to fostering an open and inclusive workplace where people from all backgrounds can thrive. We create equal opportunities for everyone to succeed and especially welcome applications from those who may not be well represented in our workforce or industry.
CRM Campaign Planner in Reading employer: SSE Airtricity
Contact Detail:
SSE Airtricity Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Campaign Planner in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your skills as a CRM Campaign Planner. This will help you stand out and show you're genuinely interested.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience with data-driven campaigns can benefit the company. Highlight your project management skills and how you've improved engagement in past roles.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. Don’t hesitate to follow up if you haven’t heard back!
We think you need these skills to ace CRM Campaign Planner in Reading
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the CRM Campaign Planner role. Highlight your experience with data-driven campaigns and how you've used customer insights to improve engagement. We want to see how you can bring your unique skills to our team!
Showcase Your Project Management Skills: Since this role involves managing multiple campaigns, it's crucial to demonstrate your project management abilities. Share examples of how you've successfully juggled timelines and budgets in past roles. We love seeing candidates who can keep everything on track!
Be Clear and Concise: When writing your application, use plain English and keep it straightforward. We appreciate clarity and relevance, so make sure your communication style reflects that. This will show us that you understand the importance of effective messaging in CRM campaigns.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do—just follow the prompts and you’ll be all set!
How to prepare for a job interview at SSE Airtricity
✨Know Your CRM Inside Out
Make sure you understand the ins and outs of CRM systems and how they drive customer engagement. Brush up on your knowledge of segmentation, A/B testing, and performance metrics, as these will likely come up in conversation.
✨Showcase Your Campaign Successes
Prepare to discuss specific campaigns you've managed in the past. Highlight your role in planning, executing, and optimising these campaigns, and be ready to share measurable results that demonstrate your impact.
✨Collaborate Like a Pro
Since this role involves working closely with various teams, be prepared to talk about your experience collaborating with marketing, sales, and compliance. Share examples of how you’ve built trust and aligned communications across departments.
✨Stay Compliant and Ethical
Familiarise yourself with data privacy regulations and ethical communication practices. Be ready to discuss how you ensure compliance in your campaigns while still delivering engaging content that resonates with customers.