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- Tasks: Plan and optimise data-driven CRM campaigns to enhance customer engagement and retention.
- Company: Join SSE, a leader in energy solutions committed to a sustainable future.
- Benefits: Enjoy competitive salary, flexible working, and wellness perks like free online GP access.
- Why this job: Make a real impact on customer journeys while working with innovative teams.
- Qualifications: Experience in CRM campaign planning and strong project management skills required.
- Other info: Inclusive workplace with opportunities for personal and professional growth.
The predicted salary is between 35200 - 52800 £ per year.
Base Location: You'll be expected to spend 50% of your working week in one of the following locations: Perth, Glasgow, Reading, Dublin or Belfast.
Salary: £35,200 - £52,800 or €49,400 - €74,200 + performance‑related bonus + a range of benefits to support your finances, wellbeing and family.
Working Pattern: 12-month Fixed Term Contract | Full Time | Flexible First options available.
The role: The B2B CRM Campaign Planner is responsible for planning, delivering and optimising data driven CRM campaigns across email and direct mail to support the full customer lifecycle, from onboarding and engagement through retention, loyalty and upsell. Working closely with brand, sales, digital, operations and compliance teams, the role ensures timely, targeted and compliant communications aligned to business and brand objectives, using segmentation, testing and performance insight to improve engagement, conversion and customer lifetime value.
You will:
- Plan and deliver customer communications across the full lifecycle, making sure messages are relevant, timely and useful from onboarding through retention, loyalty and growth.
- Use customer data to target and improve communications, including segmentation, testing and learning what works best to increase engagement and response.
- Work closely with colleagues across marketing, sales and operations to ensure communications support wider customer journeys and business priorities.
- Manage campaigns end to end, from briefing content and scheduling activity to checking accuracy, delivery and performance.
- Track results and act on insight, reporting clearly on performance and using learning to continuously improve future communications, while meeting regulatory and data privacy requirements.
You have:
- The ability to plan, run and improve customer communications across the full lifecycle (welcome, education, renewal/retention, win back), using clear briefs and accurate targeting.
- Hands on experience using customer data to segment audiences, set up A/B tests, interpret results and apply learning to lift engagement and conversion.
- A proven track record working effectively with colleagues in marketing, sales and compliance, listening actively, adapting communication styles and building trust to keep campaigns aligned and compliant.
- Strong project management (multiple campaigns, timelines, budgets), confident performance reporting (opens, clicks, conversions, retention metrics) and the habit of turning insight into practical next steps.
- Comfort with plain English writing, an eye for accessibility and relevance, and working knowledge of privacy and regulatory standards—so communications are inclusive, ethical and right for the customer, not just the metric.
About SSE: SSE’s purpose is to provide energy needed today while building a better world of energy for tomorrow. We do this by developing, building, operating and investing in electricity infrastructure and businesses needed in the energy transition. Our Transforming for Growth investment plan sees us investing £33bn in critical electricity infrastructure across the five years to 2030. SSE Energy Customer Solutions serves over 1.3 million households and businesses across the UK and Ireland. We help our customers accelerate their net zero ambitions by providing energy and low‑carbon energy solutions. These include EV hubs, solar systems, smart technologies and heating and cooling networks.
Flexible Benefits To Fit Your Life: Enjoy discounts on private healthcare and gym memberships. Wellbeing benefits like a free online GP and 24/7 counselling service. Interest‑free loans on tech and transport season tickets, or a new bike with our Cycle to Work scheme. As well as generous family entitlements such as maternity and adoption pay, and paternity leave.
Work with an equal opportunity employer: SSE will make any reasonable adjustments you need to ensure that your application and experience with us is positive. We're dedicated to fostering an open and inclusive workplace where people from all backgrounds can thrive. We create equal opportunities for everyone to succeed and especially welcome applications from those who may not be well represented in our workforce or industry.
CRM Campaign Planner in Glasgow employer: SSE Airtricity
Contact Detail:
SSE Airtricity Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Campaign Planner in Glasgow
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your skills align with their goals, especially in CRM and customer engagement. We want to see that you’re genuinely interested!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to get comfortable with common questions. The more you practice, the more confident you'll feel when it’s time to shine.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace CRM Campaign Planner in Glasgow
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the CRM Campaign Planner role. Highlight your experience with data-driven campaigns and how you've used customer insights to improve engagement. We want to see how you can bring your unique skills to our team!
Showcase Your Project Management Skills: Since this role involves managing multiple campaigns, it's crucial to demonstrate your project management abilities. Share examples of how you've successfully juggled timelines and budgets in past roles. We love seeing candidates who can keep everything on track!
Be Clear and Concise: When writing your application, use plain English and keep it straightforward. We appreciate clarity and relevance, so make sure your communication style reflects that. Remember, we’re looking for someone who can create inclusive and effective customer communications!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do—just follow the prompts and you’ll be all set!
How to prepare for a job interview at SSE Airtricity
✨Know Your CRM Inside Out
Make sure you understand the ins and outs of CRM systems and data-driven campaigns. Brush up on segmentation, A/B testing, and how to interpret performance metrics. This knowledge will help you demonstrate your expertise during the interview.
✨Showcase Your Project Management Skills
Be ready to discuss your experience managing multiple campaigns simultaneously. Prepare examples that highlight your ability to keep timelines, budgets, and team communications on track. This will show that you can handle the demands of the role effectively.
✨Prepare for Collaboration Questions
Since this role involves working closely with various teams, think of specific instances where you've successfully collaborated with marketing, sales, or compliance teams. Highlight how you adapted your communication style to build trust and ensure campaign alignment.
✨Emphasise Your Customer-Centric Approach
Be prepared to talk about how you ensure customer communications are relevant and useful. Discuss your understanding of customer journeys and how you’ve used insights to improve engagement and retention. This will show that you prioritise the customer experience in your campaigns.