At a Glance
- Tasks: Analyse marketing data to drive revenue and engagement improvements.
- Company: Join SSAFA, a leading charity supporting the Armed Forces community.
- Benefits: Flexible working, professional growth, and a chance to make a real impact.
- Other info: Diverse and inclusive workplace committed to your development.
- Why this job: Transform data into actionable insights that shape strategic decisions.
- Qualifications: Experience with Microsoft Dynamics 365 and SEO tools is essential.
The predicted salary is between 30000 - 40000 £ per year.
As SSAFA’s Audience & Marketing Insights Manager, you will provide central oversight and leadership in fundraising/marketing/communications (FMC) data, acting as the main interface to the Central Data Team (CDT), turning data into tools, frameworks, and insights that improve revenue and engagement performance. You will be responsible for analysing FMC data to drive improvements to revenue conversion, brand awareness, volunteer recruitment, beneficiary reach metrics via data insights and cooperation with the CDT. Your role will be critical in supporting our marketing, fundraising, and communications functions by transforming audience and campaign data into action, enabling evidence‑based decision‑making, and shaping strategic planning.
The campaign insights you provide will guide FMC stakeholders in defining objectives, measuring and driving growth to their KPIs via an excellent ‘applied’ understanding of marketing data, and ensuring all activities are targeted, effective, and continually improving.
About the team: You’ll be working within our Fundraising, Marketing and Communications directorate, collaborating with a range of stakeholders who develop and execute a range of marketing and fundraising initiatives, across multiple channels and data points. This is a dynamic environment where your contributions will be invaluable, and your professional growth a priority.
About you: You are proactive, analytical, collaborative and passionate about using data to make a difference. You enjoy working with stakeholders to understand their needs and can turn business questions into clear, actionable insights. You care about data quality, consistency, and security, and you’re always looking for ways to improve how data is used. You have excellent knowledge, experience and understanding of Microsoft Dynamics 365, digital channels and technologies, conversation rate optimisation (CRO) practice, and looking at and quantifying the value and simplicities of supporter journeys across our portfolio for products.
Your proven experience of using SEO tools and techniques will help to deliver improvements in performance, increase rates of optimisation, conversion and engagement, including A/B and multivariate testing. You have experience of pulling data from internal and external data sources such as GA4, Brandwatch and Cision, and visualising the data to educate stakeholders. You also have excellent presentation skills and ability to articulate data insights to all stakeholders.
If you’re excited by the chance to grow your expertise and help shape the future of data at SSAFA, we’d love to hear from you.
About SSAFA: SSAFA, the Armed Forces charity is a trusted source of support for the Armed Forces community in their time of need. In 2024 our trained teams of volunteers and employees helped more than 53,000 people, including veterans, serving personnel (regulars and reserves) and their families. SSAFA understands that behind every uniform is a person. And we are here for that person and their family, any time they need us and in any way they need us.
Diversity and Inclusion at SSAFA: SSAFA exists to support a diverse range of beneficiaries within the armed forces community, and we believe diversity within our teams is key to ensuring we can deliver our services effectively. We thrive on differences and believe it is critical to our success as a worldwide charity. SSAFA is proud to be an equal opportunity workplace that seeks to recruit, develop and retain the most talented people from a variety of backgrounds, perspectives, and skills. We therefore encourage applications from all genders, races, religions, ages and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business.
SSAFA is committed to using the Disclosure & Barring Service to ensure we, as an employer, safeguard those we serve. No agencies please. Any unsolicited submissions from agencies will be accepted as a direct application from the candidate and no fees will be payable.
Closing date: Midnight on 10 June 2026. SSAFA reserves the right to close the vacancy early if we receive a high volume of suitable applications.
Performance Marketing Analyst in London employer: SSAFA
SSAFA is an exceptional employer that prioritises professional growth and collaboration within a dynamic team dedicated to making a meaningful impact in the lives of the Armed Forces community. With a strong commitment to diversity and inclusion, SSAFA fosters a supportive work culture where employees can thrive while utilising their analytical skills to drive data-informed decisions. Located in a vibrant environment, this role offers unique opportunities to engage with various stakeholders and contribute to innovative marketing and fundraising initiatives.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Analyst in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your data analysis and marketing insights. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to performance marketing. Be ready to discuss how you've used data to drive results in past roles.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Performance Marketing Analyst in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Performance Marketing Analyst role. Highlight your experience with data analysis, digital channels, and any relevant tools like Microsoft Dynamics 365. We want to see how your skills align with our mission at SSAFA!
Showcase Your Data Skills:Since this role is all about turning data into actionable insights, don’t hold back on showcasing your analytical prowess. Include specific examples of how you've used data to drive improvements in revenue or engagement. We love seeing real-world applications!
Be Proactive and Passionate:Let your enthusiasm for using data to make a difference shine through. Share your passion for working collaboratively with stakeholders and how you’ve turned business questions into clear insights. We’re looking for someone who’s as excited about data as we are!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, it shows us that you’re serious about joining our team at SSAFA!
How to prepare for a job interview at SSAFA
✨Know Your Data Inside Out
Make sure you’re well-versed in the FMC data landscape. Familiarise yourself with key metrics and tools like Microsoft Dynamics 365, GA4, and SEO techniques. Being able to discuss how you've used these tools to drive insights will show your analytical prowess.
✨Showcase Your Collaboration Skills
Since this role involves working closely with various stakeholders, prepare examples of how you've successfully collaborated in the past. Highlight specific instances where your insights led to actionable changes or improvements in marketing strategies.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific data challenges or improve campaign performance. Think through potential scenarios in advance and be ready to articulate your thought process and the steps you would take to achieve results.
✨Articulate Your Insights Clearly
Practice presenting your data insights in a clear and engaging manner. Use storytelling techniques to make your points relatable and impactful. Remember, it’s not just about the data; it’s about how you communicate its significance to different audiences.
