This is a significant Executive Team appointment at an important point in SSAFA’s development, as it continues to strengthen and evolve its services in response to changing and increasingly complex beneficiary needs.
Reporting to the Chief Executive, the Director of Welfare Services will provide strategic and operational leadership across SSAFA’s welfare services, spanning prevention, early intervention, specialist intervention and casework. You will lead through a geographically dispersed workforce of employees and volunteers, ensuring services are safe, accessible, effective, sustainable and centred on beneficiaries.
You will set a clear strategic direction, strengthen joined-up beneficiary pathways and service standards, and use evidence and insight to drive quality, innovation and continuous improvement. As a member of the Executive Team, you will also contribute to SSAFA’s wider strategy and represent the charity with senior partners, funders and stakeholders.
We are looking for an accomplished, collaborative and values-led senior leader with experience of leading complex services or operations at scale. You will have a strong track record of leading and developing multidisciplinary teams and translating strategy into high-quality, sustainable delivery.
You will combine strategic perspective with strong operational judgement and be comfortable leading through complexity and change. Strong relationship-building and influencing skills will be essential, alongside a genuine commitment to SSAFA’s purpose and values.
For further information and full the appointment brief, please follow the link below.
Prospectus Interviews: From 6th November 2026
Client Interviews: From 19th November 2026
SSAFA is committed to equality, diversity and inclusion and welcomes applications from people with a wide range of backgrounds, perspectives and experiences.
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Director of Welfare Services employer: SSAFA the Armed Forces charity
SSAFA, the Armed Forces charity, is an exceptional employer that offers a unique opportunity to contribute to the welfare of serving personnel, veterans, and their families. With a strong commitment to values such as understanding, integrity, and compassion, employees and trustees alike are part of a diverse and inclusive culture that fosters personal and professional growth. Joining SSAFA means being part of a historic organisation dedicated to making a meaningful impact in the community, all while enjoying the support of a passionate team and the chance to shape the future of charity governance.
Contact Details:
SSAFA the Armed Forces charity Recruitment Team
