Audience and Marketing Insights Manager

As SSAFA’s Audience & Marketing Insights Manager, you will provide central oversight and leadership in fundraising/marketing/communications (FMC) data, acting as the main interface to the Central Data Team (CDT), turning data into tools, frameworks, and insights that improve revenue and engagement performance. You will be responsible for analysing FMC data to drive improvements to revenue conversion, brand awareness, volunteer recruitment, and beneficiary reach metrics via data insights and cooperation with the CDT.

Your role will be critical in supporting our marketing, fundraising, and communications functions by transforming audience and campaign data into action, enabling evidence‑based decision‑making, and shaping strategic planning. The campaign insights you provide will guide FMC stakeholders in defining objectives, measuring and driving growth to their KPIs via an excellent ‘applied’ understanding of marketing data, and ensuring all activities are targeted, effective, and continually improving.

About the team: You’ll be working within our Fundraising, Marketing and Communications directorate, collaborating with a range of stakeholders who develop and execute a range of marketing and fundraising initiatives, across multiple channels and data points. This is a dynamic environment where your contributions will be invaluable, and your professional growth a priority.

About you: You are proactive, analytical, collaborative and passionate about using data to make a difference. You enjoy working with stakeholders to understand their needs and can turn business questions into clear, actionable insights. You care about data quality, consistency, and security, and you’re always looking for ways to improve how data is used.

You have excellent knowledge, experience and understanding of Microsoft Dynamics 365, digital channels and technologies, conversation rate optimisation (CRO) practice, and looking at and quantifying the value and simplicities of supporter journeys across our portfolio for products. Your proven experience of using SEO tools and techniques will help to deliver improvements in performance, increase rates of optimisation, conversion and engagement, including A/B and multivariate testing.

You have experience of pulling data from internal and external data sources such as GA4, Brandwatch and Cision, and visualising the data to educate stakeholders. You also have excellent presentation skills and ability to articulate data insights to all stakeholders.

If you’re excited by the chance to grow your expertise and help shape the future of data at SSAFA, we’d love to hear from you.

About SSAFA: SSAFA, the Armed Forces charity is a trusted source of support for the Armed Forces community in their time of need. In 2024 our trained teams of volunteers and employees helped more than 53,000 people, including veterans, serving personnel (regulars and reserves) and their families. SSAFA understands that behind every uniform is a person. And we are here for that person and their family, any time they need us and in any way they need us.

Diversity and Inclusion at SSAFA: SSAFA exists to support a diverse range of beneficiaries within the armed forces community, and we believe diversity within our teams is key to ensuring we can deliver our services effectively. We thrive on differences and believe it is critical to our success as a worldwide charity. SSAFA is proud to be an equal opportunity workplace that seeks to recruit, develop and retain the most talented people from a variety of backgrounds, perspectives, and skills. We therefore encourage applications from all genders, races, religions, ages and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business.

SSAFA is committed to using the Disclosure & Barring Service to ensure we, as an employer, safeguard those we serve.