At a Glance
- Tasks: Lead data insights to enhance fundraising and marketing performance.
- Company: Join SSAFA, a charity dedicated to supporting the Armed Forces community.
- Benefits: Enjoy a supportive environment with professional growth and diverse opportunities.
- Other info: Be part of a dynamic team that values diversity and inclusion.
- Why this job: Make a real impact by transforming data into actionable insights for a worthy cause.
- Qualifications: Proven experience in data analysis, Microsoft Dynamics 365, and digital marketing.
The predicted salary is between 36000 - 44000 £ per year.
As SSAFA’s Audience & Marketing Insights Manager, you will provide central oversight and leadership in fundraising/marketing/communications (FMC) data, acting as the main interface to the Central Data Team (CDT), turning data into tools, frameworks, and insights that improve revenue and engagement performance. You will be responsible for analysing FMC data to drive improvements to revenue conversion, brand awareness, volunteer recruitment, and beneficiary reach metrics via data insights and cooperation with the CDT.
Your role will be critical in supporting our marketing, fundraising, and communications functions by transforming audience and campaign data into action, enabling evidence‑based decision‑making, and shaping strategic planning. The campaign insights you provide will guide FMC stakeholders in defining objectives, measuring and driving growth to their KPIs via an excellent ‘applied’ understanding of marketing data, and ensuring all activities are targeted, effective, and continually improving.
About the team: You’ll be working within our Fundraising, Marketing and Communications directorate, collaborating with a range of stakeholders who develop and execute a range of marketing and fundraising initiatives, across multiple channels and data points. This is a dynamic environment where your contributions will be invaluable, and your professional growth a priority.
About you: You are proactive, analytical, collaborative and passionate about using data to make a difference. You enjoy working with stakeholders to understand their needs and can turn business questions into clear, actionable insights. You care about data quality, consistency, and security, and you’re always looking for ways to improve how data is used.
You have excellent knowledge, experience and understanding of Microsoft Dynamics 365, digital channels and technologies, conversation rate optimisation (CRO) practice, and looking at and quantifying the value and simplicities of supporter journeys across our portfolio for products. Your proven experience of using SEO tools and techniques will help to deliver improvements in performance, increase rates of optimisation, conversion and engagement, including A/B and multivariate testing.
You have experience of pulling data from internal and external data sources such as GA4, Brandwatch and Cision, and visualising the data to educate stakeholders. You also have excellent presentation skills and ability to articulate data insights to all stakeholders.
If you’re excited by the chance to grow your expertise and help shape the future of data at SSAFA, we’d love to hear from you.
About SSAFA: SSAFA, the Armed Forces charity is a trusted source of support for the Armed Forces community in their time of need. In 2024 our trained teams of volunteers and employees helped more than 53,000 people, including veterans, serving personnel (regulars and reserves) and their families. SSAFA understands that behind every uniform is a person. And we are here for that person and their family, any time they need us and in any way they need us.
Diversity and Inclusion at SSAFA: SSAFA exists to support a diverse range of beneficiaries within the armed forces community, and we believe diversity within our teams is key to ensuring we can deliver our services effectively. We thrive on differences and believe it is critical to our success as a worldwide charity. SSAFA is proud to be an equal opportunity workplace that seeks to recruit, develop and retain the most talented people from a variety of backgrounds, perspectives, and skills. We therefore encourage applications from all genders, races, religions, ages and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business.
SSAFA is committed to using the Disclosure & Barring Service to ensure we, as an employer, safeguard those we serve.
Audience and Marketing Insights Manager employer: SSAFA the Armed Forces charity
SSAFA the Armed Forces charity is an exceptional employer that fosters a supportive and inclusive work culture, making it an ideal place for passionate individuals to thrive. Located in the South West of England, employees benefit from meaningful work that directly impacts the Armed Forces community, alongside opportunities for professional growth and development within a dedicated team. With a strong commitment to diversity, SSAFA encourages innovative thinking and collaboration, ensuring every voice is heard and valued.
Contact Details:
SSAFA the Armed Forces charity Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Audience and Marketing Insights Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SSAFA the Armed Forces charity and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SSAFA the Armed Forces charity are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SSAFA the Armed Forces charity on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SSAFA the Armed Forces charity. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Audience and Marketing Insights Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SSAFA the Armed Forces charity. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SSAFA the Armed Forces charity:Show us that you’ve done your homework! In your application, briefly mention what you admire about SSAFA the Armed Forces charity’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SSAFA the Armed Forces charity
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SSAFA the Armed Forces charity will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SSAFA the Armed Forces charity, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
