At a Glance
- Tasks: Lead data analysis to enhance fundraising and marketing strategies for SSAFA.
- Company: Join SSAFA, a charity dedicated to supporting the Armed Forces community.
- Benefits: Enjoy a dynamic work environment with opportunities for professional growth.
- Other info: Diversity is celebrated here; we welcome applicants from all backgrounds.
- Why this job: Make a real difference by transforming data into impactful insights.
- Qualifications: Proactive, analytical mindset with experience in data-driven decision-making.
The predicted salary is between 30000 - 40000 £ per year.
As SSAFA’s Audience & Marketing Insights Manager, you will provide central oversight and leadership in fundraising/marketing/communications (FMC) data, acting as the main interface to the Central Data Team (CDT), turning data into tools, frameworks, and insights that improve revenue and engagement performance.
Responsibilities
- You will be responsible for analysing FMC data to drive improvements to revenue conversion, brand awareness, volunteer recruitment, beneficiary reach metrics via data insights and cooperation with the CDT.
- Your role will be critical in supporting our marketing, fundraising, and communications functions by transforming audience and campaign data into action, enabling evidence‑based decision‑making, and shaping strategic planning.
- The campaign insights you provide will guide FMC stakeholders in defining objectives, measuring and driving growth to their KPIs via an excellent ‘applied’ understanding of marketing data, and ensuring all activities are targeted, effective, and continually improving.
About The Team
You’ll be working within our Fundraising, Marketing and Communications directorate, collaborating with a range of stakeholders who develop and execute a range of marketing and fundraising initiatives, across multiple channels and data points. This is a dynamic environment where your contributions will be invaluable, and your professional growth a priority.
Qualifications
- Proactive, analytical, collaborative and passionate about using data to make a difference.
- Experience turning business questions into clear, actionable insights and working with stakeholders.
- Knowledge and experience with Microsoft Dynamics 365, digital channels and technologies, conversion rate optimisation (CRO) practice, and analysing supporter journeys.
- Proven experience using SEO tools and techniques to deliver performance improvements, optimisation rates, and conversion.
- Experience pulling data from internal and external sources such as GA4, Brandwatch and Cision, visualising data, and presenting findings to stakeholders.
About SSAFA
SSAFA, the Armed Forces charity is a trusted source of support for the Armed Forces community in their time of need. In 2024 our trained teams of volunteers and employees helped more than 53,000 people, including veterans, serving personnel (regulars and reserves) and their families. SSAFA understands that behind every uniform is a person. And we are here for that person and their family, any time they need us and in any way they need us.
Diversity and Inclusion
SSAFA exists to support a diverse range of beneficiaries within the armed forces community, and we believe diversity within our teams is key to ensuring we can deliver our services effectively. We thrive on differences and believe it is critical to our success as a worldwide charity. SSAFA is proud to be an equal opportunity workplace that seeks to recruit, develop and retain the most talented people from a variety of backgrounds, perspectives, and skills. We therefore encourage applications from all genders, races, religions, ages and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business. SSAFA is committed to using the Disclosure & Barring Service to ensure we, as an employer, safeguard those we serve.
Audience and Marketing Insights Manager employer: SSAFA the Armed Forces charity
SSAFA is an exceptional employer that prioritises professional growth and collaboration within a dynamic environment, making it an ideal place for the Audience & Marketing Insights Manager role. With a strong commitment to diversity and inclusion, SSAFA fosters a culture where every team member's contributions are valued, and offers unique opportunities to make a meaningful impact on the lives of the Armed Forces community through data-driven insights. Employees benefit from a supportive atmosphere that encourages innovation and continuous improvement, ensuring that your work not only drives organisational success but also enriches the lives of those we serve.
Contact Details:
SSAFA the Armed Forces charity Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Audience and Marketing Insights Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of landing that dream role.
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website where you can display your data insights and marketing strategies. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to audience insights and data analysis. We want you to feel confident and ready to impress!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our mission.
We think you need these skills to ace Audience and Marketing Insights Manager
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand SSAFA's mission and values. Tailor your application to show how your skills and experiences align with their goals in fundraising and marketing insights.
Be Data-Driven:Since the role is all about turning data into actionable insights, make sure to highlight your analytical skills. Use specific examples from your past experiences where you've successfully used data to drive improvements or decisions.
Show Your Collaborative Spirit:This position involves working with various stakeholders, so don’t forget to mention your teamwork skills. Share instances where you’ve collaborated effectively with others to achieve common goals, especially in a marketing or fundraising context.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at SSAFA!
How to prepare for a job interview at SSAFA the Armed Forces charity
✨Know Your Data Inside Out
As an Audience and Marketing Insights Manager, you'll be expected to have a solid grasp of FMC data. Before the interview, dive deep into your past experiences with data analysis, especially focusing on how you've turned insights into actionable strategies. Be ready to discuss specific examples where your data-driven decisions led to improved revenue or engagement.
✨Showcase Your Collaboration Skills
This role involves working closely with various stakeholders. Prepare to share instances where you've successfully collaborated with teams to achieve common goals. Highlight your ability to communicate complex data insights in a way that everyone can understand, ensuring that your contributions are seen as valuable across the board.
✨Familiarise Yourself with Relevant Tools
Make sure you're well-versed in tools like Microsoft Dynamics 365, GA4, and SEO techniques. During the interview, mention your experience with these technologies and how you've used them to optimise campaigns or improve conversion rates. This will demonstrate your technical proficiency and readiness for the role.
✨Emphasise Your Passion for Impact
SSAFA is all about making a difference in the lives of the Armed Forces community. Convey your passion for using data to drive positive change. Share stories that illustrate your commitment to social impact and how you envision using your skills to support SSAFA's mission. This personal connection can set you apart from other candidates.
