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The job requirements are detailed below. Where applicable the skills, qualifications, experience, knowledge and memberships required for this job have also been included.
The Marketing team at SRUC plays a key role in attracting, engaging, and supporting prospective learners across Scotland and beyond. The team is responsible for promoting SRUC’s courses, campuses, and student experience through a range of marketing channels, events, and outreach activities. Working closely with colleagues in Student Recruitment, academic and wider professional services colleagues, the Marketing team supports the full student journey—from initial awareness and enquiry through to application, enrolment, and progression—ensuring SRUC’s offer is clearly communicated and accessible to diverse audiences.
About the opportunity:
SRUC is seeking a proactive and innovative Digital and Conversion Officer to lead the development, management and continuous improvement of our prospective student conversion journey.
In this exciting role, you will be responsible for designing and delivering targeted communications and lead nurturing campaigns that guide prospective students from initial enquiry through to application, offer acceptance and enrolment. Using CRM platforms, marketing automation tools and performance insights, you will create personalised and engaging journeys that ensure prospective students receive timely, relevant and effective communications at every stage of their decision-making process.
Working collaboratively with colleagues across Marketing, Student Recruitment and Admissions, you will analyse data, monitor conversion performance and identify opportunities to enhance the student experience and maximise recruitment outcomes. You will play a key role in developing automated workflows, managing conversion activities and producing insightful reporting that supports evidence-based decision-making and sustainable enrolment growth.
This is an excellent opportunity for a digitally focused professional with strong analytical skills and a passion for delivering exceptional customer journeys. If you enjoy turning data into action, improving user experiences and making a measurable impact, we would love to hear from you. Join SRUC and help shape the future of student recruitment through innovative digital engagement and conversion strategies.
Minimum Qualifications
The post holder should be educated to SCQF Level 9 , degree level or have equivalent professional experience in Marketing, Communications, Digital Marketing, Data Analysis, Business, CRM Management or a related discipline.
For full person specification please download the job particulars before you apply for the role.
Eligibility for Sponsorship:
Please note that this position does not meet the criteria for Skilled Worker visa sponsorship. Applicants must have the right to work in the UK without requiring sponsorship.
Why work for SRUC?
- Generous annual leave
- Enhanced pension contributions
- Cycle to work scheme
- Discounted RAC Membership
- Generous family leave
- Hybrid working solutions (in some areas)
- Tailored investment in and individuals' learning and development
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SRUC is committed to valuing Diversity, advancing Equality and respecting Human Rights throughout the organisation and encouraging applications from disabled people using the “Disability Confident Employer” symbol. SRUC is a member of the Athena SWAN charter.
SRUC. A Charitable company limited by guarantee, SC003712. Registered in Scotland No SC103046
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Digital and Conversion Officer employer: SRUC
SRUC is an exceptional employer that prioritises the enhancement of learning and teaching, fostering a collaborative and innovative work culture. With a strong commitment to professional development, employees have ample opportunities for growth while contributing to meaningful initiatives that directly impact student experiences. Located in a vibrant educational community, SRUC offers a unique environment where staff can thrive and make a significant difference in the lives of students.
