At a Glance
- Tasks: Manage digital marketing strategies, websites, SEO, and lead generation for a leading construction supplier.
- Company: Join a top provider in civil engineering and construction solutions with a commitment to sustainability.
- Benefits: Competitive salary, bonus scheme, ongoing training, and employee wellbeing initiatives.
- Other info: Great career growth opportunities in a supportive and collaborative environment.
- Why this job: Be part of a dynamic team enhancing digital customer experiences in the construction sector.
- Qualifications: Experience in digital marketing, content management systems, and strong IT skills required.
The predicted salary is between 30000 - 40000 £ per year.
As a Specialist Construction Products Recruiter, SRS Recruitment Solutions is working on behalf of a leading supplier of high-quality products and solutions for the civil engineering and infrastructure sectors who, due to continued growth, are seeking to recruit a Digital Marketing Specialist.
The Company: A leading provider of solutions for the civil engineering and construction sectors, supporting developers, contractors and infrastructure professionals in delivering more sustainable, efficient and cost-effective projects. Combining innovative products with technical expertise and design support, the business operates across a wide range of applications, including housing, highways, drainage, tree protection and ground stabilisation, with a strong commitment to quality, customer service and environmental responsibility.
The Opportunity: Our Client's ambition is to deliver the market-leading digital customer experience, and you will play a huge part in contributing towards this by ensuring customers' and prospect's interactions via web and digital channels are positive ones. You will support the delivery of the digital marketing strategy through the management of websites, SEO, customer data, reporting, marketing systems and lead nurturing activities. Working closely with the Digital Marketing Manager, Brand & Creative Manager, Content Manager, the role will ensure customers receive a consistent digital experience while helping generate and qualify opportunities for the commercial team. The role is highly practical and hands‐on, combining website management, data analysis, SEO, marketing automation and digital campaign support. You will also work with and provide support to the wider marketing team.
- Website Management and Optimisation: Create, update and maintain content across multiple company websites using Drupal and WordPress. Ensure content remains accurate, relevant and aligned with brand guidelines. Support website development projects, testing and implementation of new functionality. Monitor website performance and user experience, identifying opportunities for improvement and optimisation.
- Campaigns and Lead Generation: Create, update and maintain content across multiple company websites using Drupal and WordPress. Ensure content remains accurate, relevant and aligned with brand guidelines. Support website development projects, testing and implementation of new functionality. Monitor website performance and user experience, identifying opportunities for improvement and optimisation.
- Digital Performance: Develop and maintain reports, dashboards and performance metrics that provide clear visibility of marketing activity and results.
- Marketing Systems and Automation: Support the ongoing development, maintenance and optimisation of digital platforms including PIM, CRM, project management tools and bespoke systems. Support the integration and flow of information across multiple platforms to improve efficiency and data accuracy. Assist with customer segmentation, data management and marketing automation activities. Support the creation and maintenance of automated customer journeys and lead nurturing programmes.
- Marketing Operations: Provide general marketing support across the department. Make amendments to PowerPoint presentations and marketing collateral using Adobe Creative Cloud. Prepare digital assets for campaigns, exhibitions and customer communications.
Candidate Requirements:
- Essential: Experience in a digital marketing, marketing executive or similar role. Experience using content management systems such as WordPress and/or Drupal. Experience using Google Analytics, Google Search Console and other digital reporting tools. Understanding of SEO principles and digital marketing best practices. Experience working with customer data, reporting and marketing systems. Very strong IT skills with proficiency in Microsoft 365 applications. Experience using AI to optimise workflows.
- Desirable: Experience with marketing automation platforms and CRM systems. Experience with workflow automation tools. Experience with Adobe Creative Cloud applications. Experience managing website projects or working with web development agencies. Experience within a B2B environment.
What's on Offer:
- Competitive salary package including bonus scheme.
- Ongoing training and career development opportunities.
- Supportive and collaborative working environment.
- Employee wellbeing initiatives.
- Opportunities to progress within a growing and successful business.
- The chance to work with a market‐leading organisation supporting major UK construction and infrastructure projects.
This is an excellent opportunity for an organised and customer-focused individual looking to develop their career within a respected and growing business operating at the front‐edge of the construction support sector.
Location/Area: STAFFORDSHIRE
Salary: NEGOTIABLE BASIC SALARY (DOE)
Package: 25 Days Holiday, performance‐based bonus, BUPA cash plan.
Digital Marketing Specialist – Construction (B2B) – Staffordshire (5558) in West Bromwich employer: SRS Recruitment Solutions
Join a leading supplier in the civil engineering and construction sectors, where your role as a Digital Marketing Specialist will be pivotal in enhancing the digital customer experience. With a strong commitment to employee growth, you will benefit from ongoing training, a supportive work culture, and opportunities for career progression within a dynamic team dedicated to delivering innovative solutions for major UK infrastructure projects.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Specialist – Construction (B2B) – Staffordshire (5558) in West Bromwich
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SRS Recruitment Solutions and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SRS Recruitment Solutions are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SRS Recruitment Solutions on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SRS Recruitment Solutions. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Specialist – Construction (B2B) – Staffordshire (5558) in West Bromwich
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SRS Recruitment Solutions. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SRS Recruitment Solutions:Show us that you’ve done your homework! In your application, briefly mention what you admire about SRS Recruitment Solutions’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SRS Recruitment Solutions
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SRS Recruitment Solutions will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SRS Recruitment Solutions, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
