Marketing Manager

Marketing Manager

Location: London

Contract: 7 Months / 2 days per week onsite

Hours: 36.5 hours per week

Pay rate: £23.11p/h

SRG are looking for a marketing manager for a leading higher education institute based in London. The Marketing Manager implements an integrated global marketing strategy to attract and convert a strong, diverse pipeline of applicants to education programmes.

Main Purpose of the Role

The postholder will:

• Deliver marketing plans that support student recruitment targets and diversity objectives.
• Support strategic development of The Bartlett\’s marketing activity.
• Work closely with academic and professional services colleagues to articulate and promote the unique value of studying with the institute.
• Contribute to prospectus copy, CRM journeys, and key recruitment events.

Key Responsibilities

• Marketing Expertise & Collaboration
  • Build knowledge of departments and programmes.
  • Work with communications teams on campaigns.
  • Align with the institute\’s marketing strategies.
• Programme Marketing & Applicant Journey
  • Deliver programme-level marketing plans.
  • Create digital content and manage paid media.
  • Manage student ambassadors.
  • Deliver Open Days and conversion events.
• Marketing Insights, Data & Performance
  • Report on marketing performance.
  • Analyse dashboards and applicant feedback.
  • Conduct competitor analysis.
• Management & Leadership
  • Line manage the Marketing Officer.
  • Support budget planning and ROI reporting.
• Compliance, EDI & Sustainability
  • Ensure GDPR, CMA and accessibility compliance.
  • Apply EDI best practice.
  • Support climate action commitments.

Qualifications, Experience & Knowledge

• Experience delivering marketing plans and campaigns in complex stakeholder environments.
• Experience in cross‑channel digital marketing and event promotion.
• Experience using data analytics, dashboards, KPIs and competitor evaluation.
• Knowledge of GDPR (2018), CMA guidance and public‑sector accessibility requirements.
• Experience contributing to Equality, Diversity and Inclusion initiatives.

Skills & Abilities

• High digital literacy: CRM, social media, content creation, CMS.
• Outstanding verbal/written communication and attention to detail.
• Ability to work collaboratively and independently as required.
• Innovative thinker committed to high‑quality outputs.