Demand Generation Lead | B2B SaaS / FinTech | Bristol | Hybrid
Up to £65,000 + performance bonus & equity
SR2 are supporting a growing Bristol-based FinTech looking for a Demand Generation Lead to take ownership of how they reach, engage and convert new B2B customers.
This is a hands-on role for someone who enjoys understanding an audience, building targeted campaigns and turning marketing activity into genuine opportunities for Sales. You'll have plenty of freedom to test ideas, shape the approach and build something rather than stepping into a huge established marketing machine.
What you'll be doing:
- Owning B2B demand generation campaigns from initial idea through to delivery and optimisation
- Researching target organisations, audiences and key decision-makers
- Building targeted campaigns across email, LinkedIn, content, events and other channels
- Creating clear, engaging messaging for a complex technology product
- Developing campaigns to engage new prospects as well as nurture colder opportunities
- Working closely with Sales to define, qualify and progress leads
- Using campaign performance and customer insight to continually improve what's working
- Helping build a repeatable demand generation approach as the business grows
What we're looking for:
- Strong B2B demand generation or growth marketing experience
- A good understanding of MQLs, SQLs, lead nurturing and the wider B2B sales funnel
- Experience marketing to larger organisations and multiple decision-makers
- Strong B2B writing and content skills
- Experience working closely with Sales to generate qualified pipeline
- SaaS, technology, professional services or another complex B2B background would be ideal
- Someone hands-on, curious and comfortable taking ownership
You don't need to come from FinTech or financial services. We're much more interested in someone who understands sophisticated B2B audiences and knows how to build campaigns that create genuine opportunities.
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Demand Generation Lead employer: SR2
Join a forward-thinking engineering company in Woking, where your contributions as a Senior Electronics Engineer will directly impact the development of cutting-edge technology for industrial and autonomous applications. With a strong emphasis on employee growth, a collaborative work culture, and significant investment in innovation, this is an excellent opportunity to be part of a team that values your expertise and encourages you to take ownership of your projects. Enjoy the benefits of working in a dynamic environment that fosters creativity and offers a clear path for career advancement.
