SDR/BDR Manager

A global EdTech and digital learning organisation is looking to appoint an ambitious Inside Sales & Lead Generation Manager to support its continued growth across the UK and European education markets. For more than 20 years, the business has been building digital learning ecosystems for some of the world’s largest publishers, universities, training providers, and enterprise learning organisations — delivering platforms, assessment solutions, accessibility services, and scalable content experiences used by millions globally.

This role offers the opportunity to become a key part of a growing UK commercial function, helping to build high-quality pipeline across Higher Education, Corporate Learning, and Awarding Body sectors.

Role Overview

The Inside Sales & Lead Generation Manager will be responsible for driving top-of-funnel activity and building a consistent pipeline of qualified opportunities across the UK and Europe. Operating as a highly autonomous individual contributor, the successful candidate will lead outbound prospecting efforts, conduct discovery conversations, qualify opportunities, and work closely with senior sales leadership and international support teams to accelerate growth.

Key Responsibilities

• Lead Generation & Outbound Prospecting
  • Develop and execute multi-channel outbound prospecting campaigns across email, LinkedIn, phone, and event follow-up.
  • Build and maintain target account lists across Higher Education, Corporates, and Awarding Bodies.
  • Use sales intelligence tools, CRM systems, and market insight to identify and engage decision-makers.
  • Create compelling outreach messaging aligned to key EdTech and digital transformation challenges.
  • Engage and nurture inbound and event-generated leads to maximise conversion opportunities.
• Pipeline Development & Qualification
  • Conduct high-quality discovery conversations to understand business challenges, buying processes, and timelines.
  • Qualify opportunities against agreed Ideal Customer Profile (ICP) criteria.
  • Maintain a healthy pipeline of qualified opportunities within CRM.
  • Work closely with senior sales stakeholders to transition opportunities into the wider sales process.
  • Deliver consistent weekly lead flow and measurable pipeline contribution.
• Collaboration with International Teams
  • Coordinate closely with offshore lead generation and presales support teams.
  • Provide clear briefings around target sectors, messaging, and market priorities.
  • Share insight from prospect conversations to improve targeting and campaign effectiveness.
  • Ensure alignment across outreach activity and pipeline management.
• Market Intelligence & Positioning
  • Build strong knowledge of the organisation’s EdTech services portfolio and target sectors.
  • Stay informed on trends across digital learning, skills development, assessment modernisation, and accessibility.
  • Identify emerging opportunities, buyer personas, and market developments.
  • Contribute market feedback and insight to commercial leadership.
• CRM & Reporting
  • Maintain accurate CRM data and disciplined pipeline tracking.
  • Produce regular reporting on outreach activity, discovery calls, qualified leads, and pipeline progression.
  • Support monthly and quarterly pipeline reviews with accurate forecasting and activity metrics.

What We’re Looking For

Essential Experience

• Proven experience in inside sales, lead generation, SDR/BDR, or business development roles.
• Track record of independently generating pipeline through outbound prospecting activity.
• Strong experience across LinkedIn outreach, email campaigns, cold calling, and sales engagement tools.
• Ability to run structured discovery calls and qualify opportunities effectively.
• Excellent communication skills with the confidence to engage senior stakeholders.
• Self-motivated, proactive, and comfortable working autonomously.
• CRM experience (Salesforce, HubSpot, or equivalent) with strong attention to detail.
• Experience working in remote or internationally distributed environments.

Highly Desirable

• Experience within EdTech, SaaS, digital learning, or professional services environments.
• Exposure to Higher Education, Corporate Learning, or Awarding Body markets.
• Understanding of LMS, assessment, or digital learning platforms.
• Experience working alongside offshore support or lead generation teams.
• Additional European language skills would be advantageous.

What Success Looks Like

• Consistent generation of qualified pipeline opportunities across UK and European markets.
• Strong outbound activity levels and discovery call conversion.
• High-quality CRM discipline and accurate reporting.
• Measurable contribution toward wider commercial growth targets.
• Development of scalable outbound approaches aligned to EdTech buyer needs.

Why Join?

• Join a specialist EdTech organisation with strong market momentum and a clear growth strategy.
• Work within a collaborative international environment supporting globally recognised education and learning brands.
• Opportunity to shape outbound sales strategy across UK and Europe.
• High-autonomy role with direct visibility and impact on commercial growth.
• Strong long-term progression opportunities as the commercial function expands.

Package

£65,000 – £80,000 base salary. Benefits package. Remote / hybrid UK working model. International collaboration and growth opportunities.