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- Tasks: Lead the sales strategy and drive revenue growth in a high-growth tech startup.
- Company: Join a dynamic Series A tech startup with a strong engineering culture.
- Benefits: Competitive salary, meaningful equity, and a clear path to CRO.
- Why this job: Make a real impact by shaping the commercial DNA of a growing company.
- Qualifications: Experience as a founding sales leader in a startup environment.
- Other info: Thriving in ambiguity and building from scratch is key for success.
The predicted salary is between 100000 - 125000 £ per year.
Location: London (Hybrid, Whitechapel HQ)
Salary: £100,000–£125,000 + OTE + meaningful equity
Our client is a high-growth technology start-up (Series A), VC-backed building infrastructure that helps digital businesses operate more securely and efficiently at scale. Their platform supports mission-critical decisions around customer trust, payments, and digital interactions, giving organisations clearer insight into risk while improving the way users engage with online services.
They have a strong engineering-led culture, a highly technical product already in market, and early commercial traction driven largely through founder-led efforts and industry networks. With a growing client base across mid-market and lower-enterprise organisations, they are now building the foundations of a scalable go-to-market function, starting with this critical VP of Sales hire.
This is the first senior commercial appointment in the business and will suit someone who genuinely enjoys operating at the sharp-end of startup growth: rolling up their sleeves, building structure from scratch, testing the ICP in lower-enterprise markets for then tackling higher enterprise markets and proving repeatability. The path to CRO as the company scales is clear and intentional.
What you’ll do:
- Own and build the full GTM strategy from early-stage traction to scalable revenue growth and prove repeatability.
- Lead pipeline generation through outbound, partnerships, events, and executive-level engagement.
- Sell into mid-market and enterprise-adjacent organisations with multi-stakeholder buying groups.
- Create repeatable use cases in areas such as payments risk, fraud prevention, user verification, and device intelligence.
- Shape commercial process, pricing, messaging, and market positioning.
- Build and hire the sales organisation as traction grows.
- Operate as a trusted commercial partner to the founders, influencing strategic direction.
About you:
You’re likely someone who:
- Has operated as a founding commercial leader or early VP of Sales in a startup.
- Has taken a product from early ARR toward and beyond its first £1m+ in recurring revenue.
- Is comfortable owning both hands-on selling and strategic leadership.
- Can design GTM motions rather than simply inherit them.
- Knows how to generate pipeline without brand recognition or heavy marketing support.
- Has credible experience selling technical SaaS or risk/payments/security solutions.
- Thrives in ambiguity and values long-term equity growth alongside base + commission.
- Has demonstrated commitment and resilience in previous scale-up environments.
Why this role is compelling:
- True founding-team impact – you will define the commercial DNA of the company.
- Meaningful equity upside – aligned to long-term value creation.
- Technical product advantage – built by a deeply capable engineering team.
- Clear CRO trajectory – as the commercial organisation scales.
- Strong early validation – ARR already sitting at 6 figures with limited sales infrastructure and clear pathway to profitability within the next month.
This role is ideal for someone who wants to build, not inherit. Someone who wants ownership rather than comfort, and who sees the upside in being early.
Interview process:
- 1st stage video call with the CEO.
- 2nd stage in person meeting in London with 3-founders (inc. CEO).
- 3rd stage in person meeting the team.
Want to apply to the Founding VP of Sales role? The deadline for applications will be Monday 26th January 2026. Email your CV to Benjamin@sr2rec.co.uk
Vice President of Sales in London employer: SR2 | Socially Responsible Recruitment | Certified B Corporation™
Contact Detail:
SR2 | Socially Responsible Recruitment | Certified B Corporation™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Vice President of Sales in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that VP of Sales gig.
✨Tip Number 2
Showcase your expertise! Prepare to discuss your past successes in scaling sales teams and driving revenue growth. We want to see how you can bring that magic to our client's startup.
✨Tip Number 3
Be ready for hands-on discussions! This role is all about rolling up your sleeves, so come prepared to talk about your approach to building GTM strategies and generating pipeline without heavy marketing support.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Vice President of Sales in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of VP of Sales. Highlight your experience in building go-to-market strategies and any hands-on selling you've done. We want to see how you’ve contributed to growth in previous roles!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this startup environment. Share specific examples of how you've thrived in ambiguity and built sales structures from scratch.
Showcase Your Technical Savvy: Since we’re a tech start-up, it’s crucial to demonstrate your understanding of technical SaaS products, especially in risk and payments. We want to know how you’ve sold similar solutions and what strategies worked for you.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. Make sure to double-check your application before hitting send – we’re excited to see what you bring to the table!
How to prepare for a job interview at SR2 | Socially Responsible Recruitment | Certified B Corporation™
✨Know the Product Inside Out
Before your interview, make sure you understand the technology and infrastructure behind the company's platform. Familiarise yourself with their mission-critical decisions around customer trust, payments, and digital interactions. This will not only help you answer questions confidently but also demonstrate your genuine interest in the role.
✨Prepare Your GTM Strategy
Since this role involves owning and building the go-to-market strategy, come prepared with your own ideas. Think about how you would approach pipeline generation and what tactics you would use to engage mid-market and enterprise-adjacent organisations. Presenting a clear vision will show that you're ready to take ownership from day one.
✨Showcase Your Hands-On Experience
Be ready to discuss specific examples from your past where you've successfully taken a product from early ARR to significant recurring revenue. Highlight your experience in building sales structures from scratch and how you've thrived in ambiguous environments. This will resonate well with the founders looking for someone who can roll up their sleeves.
✨Engage with the Founders
During your interviews, especially with the CEO and founders, focus on building rapport. Ask insightful questions about their vision and challenges. This not only shows your interest but also positions you as a trusted commercial partner who can influence strategic direction. Remember, they want someone who can align with their long-term goals.
