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For Companies At a Glance
- Tasks: Generate sales leads and book meetings for a cutting-edge AI platform.
- Company: Fast-growing applied AI start-up in Central London.
- Benefits: Competitive salary, commission structure, and hybrid working.
- Why this job: Be the first SDR and shape the future of AI sales.
- Qualifications: 2-5 years in an SDR role with a passion for tech.
- Other info: Join a dynamic team with clear growth opportunities.
The predicted salary is between 50000 - 70000 £ per year.
Location: Central London (Hybrid)
Compensation: £50,000–£70,000 base + Commission
Start Date: ASAP
The Opportunity
Our client is a fast-growing applied AI start-up specialising in enterprise-grade RAG systems, knowledge orchestration, and agentic AI workflows. Their platform enables large, regulated organisations, particularly in financial services, to extract real value from complex data through retrieval-augmented generation, intelligent automation, and high-accuracy decision support.
This is a foundational commercial hire and the first SDR in the business. You will play a critical role in taking a highly technical AI platform to market and building a repeatable outbound motion from the ground up, working alongside an existing, experienced, senior sales team.
What You’ll Do
- Generate sales-qualified pipeline through high-volume outbound activity across email, phone, and LinkedIn
- Book and deliver well-qualified meetings for senior sales and GTM engineering teams
- Act as a front-line representative for enterprise RAG, agentic workflows, and AI automation use cases
- Clearly articulate technical concepts and translate them into commercial and operational value
- Target enterprise financial services and other regulated organisations
- Build, execute, and iterate outbound cadences, messaging, and qualification standards
- Maintain accurate CRM data, pipeline hygiene, and activity tracking
- Contribute to documenting processes, KPIs, and a scalable SDR playbook as the team grows
- Work closely with senior sales, product, GTM engineers, and marketing to refine ICP and positioning
What We’re Looking For
Experience
- 2-5+ years in an SDR or similar outbound role within B2B SaaS, enterprise tech, AI, fintech, or regulated markets
- Proven track record generating qualified enterprise pipeline
- Exposure to complex or technical sales cycles
Skills
- Strong outbound execution across multiple channels
- Ability to understand and communicate RAG-based solutions, agentic AI workflows, and automation platforms
- Clear, confident written and verbal communication
- Highly organised with strong follow-through
Mindset
- Comfortable with ownership, ambiguity, and building from zero
- Motivated by impact and early-stage growth
- Genuinely curious about applied AI and enterprise use cases
What’s On Offer
- £50k-£70k base salary plus commission
- Competitive commission structure (will be elaborated on in discussion but expectation is to double salary).
- High-impact, first-commercial-hire role in a well-funded AI start-up
- Direct exposure to senior sales leadership and GTM strategy
- Clear progression as the commercial team scales
- Hybrid working with a London office (minimum 3 days per week)
How to apply for the Sales Development Representative role?
The deadline for applications will be Sunday 22nd of February 2026. Email your CV to Benjamin@sr2rec.co.uk
Sales Development Representative in England employer: SR2 | Socially Responsible Recruitment | Certified B Corporation
Contact Detail:
SR2 | Socially Responsible Recruitment | Certified B Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Development Representative in England
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Practice your pitch! You’ll want to be able to clearly articulate how you can add value to the company. Role-play with friends or family, or even in front of a mirror. The more comfortable you are, the better you’ll come across in interviews.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great opportunity to reiterate why you’re the perfect fit for the Sales Development Representative position.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you land that dream job. Plus, applying directly shows you’re serious about joining our team and makes it easier for us to keep track of your application.
We think you need these skills to ace Sales Development Representative in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Sales Development Representative. Highlight your experience in B2B SaaS and any technical sales cycles you've navigated. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're excited about the opportunity at our AI start-up. Show us your passion for applied AI and how you can contribute to building our outbound strategy from scratch.
Showcase Your Communication Skills: Since clear communication is key for this role, make sure your application reflects that. Use concise language and structure your documents well. We want to see your ability to articulate complex concepts simply and effectively.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at SR2 | Socially Responsible Recruitment | Certified B Corporation
✨Know Your Product Inside Out
Before the interview, make sure you understand the technical aspects of the AI platform and how it benefits enterprise clients. Be ready to explain complex concepts like RAG systems and agentic workflows in simple terms, as this will show your ability to communicate effectively with potential customers.
✨Demonstrate Your Outbound Strategy
Prepare to discuss your previous experience in generating sales-qualified leads. Share specific examples of your outbound activities across different channels, and be ready to outline how you would build and iterate on outbound cadences for this role.
✨Showcase Your Curiosity
Express genuine interest in applied AI and its applications in financial services. Research recent trends or case studies related to AI in regulated markets, and be prepared to discuss how these insights could inform your approach as an SDR.
✨Be Organised and Detail-Oriented
Highlight your organisational skills by discussing how you maintain CRM data and track your activities. Bring examples of how you've documented processes or contributed to playbooks in previous roles, as this will demonstrate your readiness to contribute to building a scalable SDR function.
