Growth Marketing Lead | Tech-for-Good | Up to £60k + commission
I'm supporting one of my longest standing clients who are a brilliant tech-for-good fintech that's building technology used by some of the world's largest financial institutions.
They sit at the intersection of fintech, SaaS, AI and responsible investment using technology to give investors more transparency, more control and a genuine voice in the companies they own.
Very cool business, diverse, smart people with a proper mission behind it.
And they're now looking for a Growth Marketing Lead to help seriously accelerate growth.
Brief: Build the engine that gets them in front of more of the right people.
You’ll be targeting some pretty chunky organisations, global asset managers, institutional investors and other major financial institutions, particularly across the US market.
Think:
- Building creative outbound campaigns into enterprise accounts
- Finding senior decision-makers and working out what will actually get their attention
- Turning market news and industry developments into reasons to start conversations
- Making conferences and events actually generate pipeline
- Working closely with sales, founders and genuine industry experts
- Experimenting, measuring, tweaking and figuring out what works
- Ultimately building the demand-gen playbook rather than inheriting one
This is not a “keep the marketing calendar ticking over” job.
They want someone commercial who gets a kick out of creating pipeline, someone who can research a huge target account, find the five people worth speaking to, understand what they care about and create a reason for them to respond.
You’ll probably have 3–6ish years across B2B demand gen, growth, pipeline generation, ideally within SaaS, fintech or financial services. You absolutely do not need to arrive as an expert in their niche.
Curiosity matters more and being the sort of person who sees a relatively blank playbook and thinks “excellent, I can build this properly” will help enormously.
The progression is interesting too. As the function grows, this could naturally develop towards broader leadership, within Marketing or Partnerships depending on where your strengths take you.
Genuine ownership of pipeline generation
Loads of scope to make the role your own
If you're brilliant at getting B2B companies into conversations they weren't already having, I want to hear from you.
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Demand Generation Manager employer: SR2 | Socially Responsible Recruitment | Certified B Corporation™
SR2 is an excellent employer, offering a dynamic work culture that values innovation and collaboration in the heart of Edinburgh. With a focus on employee growth, we provide opportunities for professional development and the chance to make a meaningful impact in government digital transformation projects. Our flexible part-time role allows for a balanced work-life integration while contributing to significant public sector initiatives.
Contact Details:
SR2 | Socially Responsible Recruitment | Certified B Corporation™ Recruitment Team
