At a Glance
- Tasks: Lead sales growth in the UK and Europe for a global EdTech organisation.
- Company: Join a respected EdTech company transforming digital learning for publishers and universities.
- Benefits: Enjoy a £95,000 salary, competitive commission, and flexible remote work options.
- Other info: Autonomous role with international travel opportunities and significant strategic influence.
- Why this job: Make a real impact in education by driving innovation and partnerships in publishing.
- Qualifications: Proven success in enterprise sales within EdTech or digital publishing sectors.
The predicted salary is between 95000 - 95000 £ per year.
A highly regarded global EdTech and digital transformation organisation is seeking a commercially driven Director of Sales to lead growth across the UK and European education publishing sector. For more than 20 years, the business has been building digital learning ecosystems for some of the world’s largest publishers, universities, and training providers — powering everything from learning platforms and assessment engines to large-scale corporate upskilling solutions used by millions globally. Their expertise sits at the intersection of accessibility, AI-driven personalisation, digital publishing, and scalable content delivery.
This is a newly created role focused on winning and expanding strategic publisher accounts at a time of significant market change - driven by AI adoption, accessibility legislation, digital-first learning models, and platform modernisation initiatives. The successful candidate will take ownership of a high-value territory, operating as a senior new-business hunter responsible for building pipeline, closing enterprise deals, and developing long-term publisher partnerships.
Role Purpose
The Director of Sales – Publishing Markets will be responsible for generating new business revenue across UK and European education publishers while growing strategic existing accounts. This is a senior individual contributor role with significant autonomy and visibility. The successful candidate will lead complex consultative sales cycles, engage senior publisher stakeholders, and collaborate closely with international presales and delivery teams to ensure commercially strong and deliverable solutions.
Key Responsibilities
- Identify, engage, and close new publisher accounts across the UK and Europe
- Build and manage a high-quality pipeline through proactive outbound activity and strategic networking
- Lead full enterprise sales cycles from discovery through to commercial negotiation and contract close
- Engage senior stakeholders including CTOs, Chief Product Officers, Heads of Digital, and VP-level leaders
- Develop consultative, pain-led sales strategies aligned to publisher transformation priorities
- Position phased engagements, pilots, and proof-of-concept programmes to accelerate deal conversion
- Represent the organisation at major industry events and conferences across publishing and EdTech
Account Growth & Strategic Relationship Management
- Develop strategic account plans for existing publisher relationships
- Identify cross-sell and upsell opportunities across digital, accessibility, platform, and content services
- Build multi-threaded stakeholder relationships within enterprise accounts
- Support the development of customer references and case studies to support wider market growth
Collaboration with International Delivery & Presales Teams
- Act as the commercial lead between clients and offshore presales/delivery teams
- Ensure proposals are commercially robust, technically aligned, and operationally deliverable
- Manage client expectations around delivery models, governance, and implementation
- Provide market feedback and competitive intelligence to internal teams
Market & Segment Development
- Maintain a strategic target list of publisher accounts across UK and Europe
- Contribute to go-to-market positioning, messaging, and market strategy
- Provide leadership with ongoing market insight and pipeline forecasting
- Act as an internal advocate for publisher sector opportunities and emerging trends
What We’re Looking For
Essential Experience
- Proven success winning new enterprise accounts within technology services, EdTech, digital publishing, or related sectors
- Demonstrable track record of generating pipeline independently and closing high-value deals (£500k+)
- Experience selling into or working with education publishers
- Strong understanding of publisher buying cycles, digital transformation initiatives, and stakeholder structures
- Experience operating within consultative, solution-led sales environments
- Ability to manage complex, multi-stakeholder sales processes involving technical, commercial, and procurement functions
- Strong executive communication and presentation skills
Highly Desirable
- Existing relationships within the UK or European education publishing market
- Understanding of accessibility legislation (EAA/WCAG) and its commercial impact on publishers
- Experience working alongside offshore or international delivery teams
- Additional European language skills would be advantageous
Personal Attributes
- Highly proactive hunter mentality with a strong drive for new business generation
- Commercially astute and strategically minded
- Comfortable operating autonomously in a high-growth environment
- Credible and confident engaging senior enterprise stakeholders
- Collaborative, pragmatic, and delivery-focused
- Strong market curiosity and ability to identify emerging commercial opportunities
Package & Benefits
- £95,000 base salary
- Competitive commission structure
- Flexible/home-based UK working model
- International travel opportunities
- Significant autonomy and strategic influence within a growing market segment
Apply now!
Sales Director - Remote - EdTech/Publishing in Bolton employer: SR2 | Socially Responsible Recruitment | Certified B Corporation™
Join a forward-thinking global EdTech organisation that champions innovation and digital transformation in the education publishing sector. With a competitive salary, flexible working arrangements, and a culture that fosters autonomy and strategic influence, this role offers exceptional opportunities for professional growth and meaningful impact. Collaborate with industry leaders while driving change in how learners engage with education across Europe.
Contact Details:
SR2 | Socially Responsible Recruitment | Certified B Corporation™ Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Sales Director - Remote - EdTech/Publishing in Bolton
✨Tip Number 1
Network like a pro! Get out there and connect with people in the EdTech and publishing sectors. Attend industry events, webinars, and conferences to meet potential employers and learn about new opportunities. Remember, it’s all about who you know!
✨Tip Number 2
Showcase your expertise! Create a personal brand that highlights your experience in sales and the EdTech space. Share insights on LinkedIn or write articles about trends in digital publishing. This will position you as a thought leader and attract attention from hiring managers.
✨Tip Number 3
Prepare for those interviews! Research the company and its products thoroughly. Be ready to discuss how your skills align with their needs, especially around consultative sales and building strategic partnerships. Confidence is key, so practice your pitch!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting roles waiting for you. Plus, applying directly can sometimes give you an edge over other candidates. So, what are you waiting for? Get your application in!
We think you need these skills to ace Sales Director - Remote - EdTech/Publishing in Bolton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Sales Director role. Highlight your experience in EdTech and publishing, focusing on your achievements in new business development and relationship management. We want to see how you’ve closed high-value deals and engaged with senior stakeholders.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of your success in consultative sales and how you've navigated complex sales cycles. Make it personal and engaging!
Showcase Your Market Knowledge:We’re looking for someone who understands the education publishing landscape. In your application, mention any insights you have about current trends, like AI adoption or accessibility legislation. This shows us you’re not just applying for a job, but you’re genuinely interested in the industry.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company and what we stand for.
How to prepare for a job interview at SR2 | Socially Responsible Recruitment | Certified B Corporation™
✨Know Your Market
Before the interview, dive deep into the UK and European education publishing market. Understand the key players, current trends, and challenges they face, especially around digital transformation and AI adoption. This knowledge will help you engage in meaningful conversations and demonstrate your expertise.
✨Showcase Your Success Stories
Prepare specific examples of how you've successfully closed high-value deals in the past. Highlight your consultative sales approach and how you've navigated complex stakeholder environments. Use metrics to quantify your achievements, as numbers speak volumes in sales.
✨Engage with Senior Stakeholders
Since this role involves engaging with senior publisher stakeholders, practice articulating your value proposition clearly and confidently. Be ready to discuss how you can address their pain points and align your solutions with their transformation priorities.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in the company's vision and the role's impact on the market. Inquire about their current strategies for growth and how they see the future of EdTech evolving. This not only demonstrates your curiosity but also helps you assess if the company aligns with your career goals.
