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For Companies At a Glance
- Tasks: Lead retail marketing strategies across Europe, engaging partners and staff to boost brand visibility.
- Company: Join SquareTrade, a leader in device protection, transforming customer experiences globally.
- Benefits: Enjoy a collaborative culture, creative freedom, and opportunities for travel across Europe.
- Why this job: Make a real impact on brand presence while working with top-tier partners like Apple and T-Mobile.
- Qualifications: 4-6 years in marketing, preferably in FMCG or retail, with strong project management skills.
- Other info: Based in London, with potential travel to European markets once a month.
The predicted salary is between 43200 - 72000 £ per year.
SquareTrade is the fastest growing partner in the global device protection market, working with many of the world’s largest operators, retailers, and manufacturers. Our focus on customer-centric services, transparent terms, accessible online claims, and flexible resolution options is supported by our exceptional team. We aim to redefine industry standards and empower customers to care for their devices, transforming the service category into a trusted and innovative experience.
We protect over 140 million devices globally, operate across Europe, and collaborate with partners like Apple, T-Mobile, and Telenor. Our innovations include fully digital claims, resolution choice, next-day exchanges, and same-day local or on-site repairs. As we expand into new sectors such as B2B, consumer electronics insurance, and product trade-in, our European presence continues to grow.
Job Description
We seek an experienced, commercially-minded Retail Marketing Manager to implement marketing strategies within our European retail partner network. The ideal candidate has 4-6 years of marketing experience, preferably from FMCG or retail sectors, with expertise in activating brands at the point of sale and engaging retail staff in a B2B2C context.
This role involves bringing our products to life across multiple markets, working with external agencies and internal teams to ensure effective execution and advocacy at scale.
Key Responsibilities
- Support development and deployment of retail campaigns across European partners, ensuring consistent and impactful execution aligned with brand and business goals.
- Create programs to educate and motivate store staff as brand advocates influencing consumers at the point of sale.
- Collaborate with our retail marketing agency to deliver high-quality in-store activations, training tools, and promotional materials tailored to market needs.
- Coordinate closely with senior management, account teams, retail excellence, and branding to ensure seamless campaign execution.
- Monitor and analyze campaign performance, using insights to optimize retail strategies and report to stakeholders.
- Manage budgets and timelines to deliver retail initiatives on schedule and to standard.
Qualifications
- 4-6 years of marketing experience, ideally in FMCG, consumer goods, or retail marketing
- Deep understanding of retail environments and factors influencing consumer conversion
- Experience managing external agencies for campaign delivery
- Ability to engage and motivate retail staff and front-line teams
- Strong project management and stakeholder coordination skills
- Analytical skills to interpret campaign data and derive insights
- Creative, detail-oriented, and highly organized
- Based in London with legal right to work in the UK
- Willing to travel to European markets up to once per month
- Proficiency in European languages is a plus, especially Nordic languages, French, German, or Italian
- Experience working across multiple European markets is advantageous
Additional Information
Why Join Us?
- Shape how our brand appears in thousands of retail locations across Europe
- Be part of a collaborative, ambitious team that values creativity, precision, and impact
- Gain extensive exposure across markets and marketing disciplines in a dynamic B2B2C environment
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Retail Marketing Manager – Europe employer: SquareTrade
Contact Detail:
SquareTrade Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Marketing Manager – Europe
✨Tip Number 1
Familiarise yourself with the retail landscape in Europe, especially focusing on FMCG and consumer goods. Understanding the nuances of different markets will help you tailor your approach and demonstrate your knowledge during interviews.
✨Tip Number 2
Network with professionals in the retail marketing sector, particularly those who have experience with B2B2C strategies. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your project management skills by discussing specific campaigns you've managed in the past. Be prepared to explain how you coordinated with various stakeholders and ensured successful execution.
✨Tip Number 4
Highlight any experience you have with data analysis and campaign performance monitoring. Being able to interpret data and derive actionable insights is crucial for optimising retail strategies.
We think you need these skills to ace Retail Marketing Manager – Europe
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in FMCG or retail sectors. Emphasise any specific achievements related to retail campaigns and engaging retail staff.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the retail environment and your ability to motivate teams. Mention specific examples of past campaigns you've managed and their outcomes.
Showcase Analytical Skills: In your application, include examples of how you've used data to optimise marketing strategies. This could involve discussing how you monitored campaign performance and made adjustments based on insights.
Highlight Language Proficiency: If you speak any European languages, especially Nordic languages, French, German, or Italian, make sure to mention this in your application. It can set you apart from other candidates.
How to prepare for a job interview at SquareTrade
✨Know Your Retail Marketing Fundamentals
Brush up on your knowledge of retail marketing strategies, especially those relevant to FMCG and consumer goods. Be prepared to discuss how you can activate brands at the point of sale and engage retail staff effectively.
✨Showcase Your Campaign Experience
Prepare specific examples of past campaigns you've managed, focusing on your role in their execution and the results achieved. Highlight any experience with external agencies and how you coordinated efforts for successful outcomes.
✨Demonstrate Analytical Skills
Be ready to talk about how you've used data to monitor and analyse campaign performance. Discuss any tools or methods you've employed to derive insights and optimise strategies based on your findings.
✨Emphasise Collaboration and Communication
Since this role involves working closely with various teams, be sure to highlight your project management skills and your ability to coordinate with stakeholders. Share examples of how you've successfully collaborated in previous roles.
