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- Tasks: Execute marketing strategies across European retail partners and engage retail staff.
- Company: Join SquareTrade, a leader in device protection with a customer-first approach.
- Benefits: Hybrid work model, creative environment, and opportunities for professional growth.
- Why this job: Shape brand presence in retail and make a real impact across Europe.
- Qualifications: 4-6 years in marketing, preferably in FMCG or retail, with strong project management skills.
- Other info: Collaborative team culture with a focus on creativity and precision.
The predicted salary is between 36000 - 60000 £ per year.
SquareTrade is the fastest growing partner in the global device protection market. We work with many of the world’s largest operators, retailers and manufacturers. Our obsession with putting the customer first, from our transparent T&Cs to our better products, always available online claim filing and our flexible resolution options, are underpinned by our exceptional team. This is the secret behind how we’ve continued to shake up the industry. We are transforming a “bad” service category into something that empowers people to take care of the things that keep life running smoothly. Together, we’re united by the same end goal: to completely change what people expect from an insurance plan.
We now protect over 140 million devices globally and work across Europe, with partners including Apple, T-Mobile and Telenor. We have been first to market with key innovations, including fully-digital claims, choice of resolution option, next day exchange and same-day services via local and on-site repair. Our European ambition continues to grow as we step into new sectors including B2B, CE insurance and trade in products.
About the Role
We are looking for an experienced and commercially minded Retail Marketing Manager to support the execution of marketing strategies across our European retail partner network. This role is ideal for someone with 4-6 years of experience in marketing – particularly from an FMCG or in-house retail background – who understands how to activate brands at the point of sale and drive engagement with retail staff in a B2B2C environment.
This role requires a highly outgoing, relationship-driven individual who thrives on building strong networks both internally and externally, and who proactively connects with teams, partners and stakeholders across markets.
You will play a key role in bringing our product to life across multiple markets, partnering with our external retail marketing agency and internal stakeholders to ensure execution excellence and frontline advocacy at scale.
Key Responsibilities
- Retail Marketing Execution: Support the development and rollout of retail campaigns across multiple European partner accounts, ensuring consistent and impactful execution in line with brand and business goals.
- Retail Staff Engagement: Design and lead programs that educate and inspire store staff, turning them into active brand advocates who can influence the end-consumer at the point of sale.
- Agency Management: Brief and collaborate with our dedicated retail marketing agency to deliver high-quality in-store activations, training tools, and promotional materials tailored to partner and market needs.
- Cross-Functional Collaboration: Work closely with the Senior Marketing Manager, account management, retail excellence, and brand teams to ensure seamless coordination and integrated campaigns. Act as a natural connector across teams, fostering strong relationships and open communication with internal teams and stakeholders.
- Performance Monitoring & Insights: Track and evaluate campaign performance across retail environments, using insights to refine the retail calendar and report effectively to stakeholders.
- Budget & Timeline Ownership: Manage project budgets and timelines with precision, ensuring timely and on-brand delivery of all retail initiatives.
Qualifications
- 4-6 years of experience in marketing, ideally in FMCG, consumer goods, or retail/in-store marketing
- Strong understanding of retail environments and the key drivers of consumer conversion at the shelf
- Proven experience working with or managing external agencies for campaign execution
- Demonstrated ability to engage and motivate retail staff or front-line teams
- Excellent project and stakeholder management skills
- Strong analytical skills with the ability to draw insights from campaign data
- Creative, detail-oriented, and highly organized
- Must be London-based with the right to work in the UK
- Willingness to travel to our European markets up to once per month as needed
- European languages strongly desired: German, Italian, or a Nordic language
- Experience working across multiple European markets is a plus
Why Join Us
- Influence how our brand shows up in thousands of retail locations across Europe
- Be part of a collaborative, ambitious team that values creativity, precision, and impact
- Gain broad exposure across markets and the full marketing mix in a dynamic B2B2C environment
We work in a hybrid model: 3 days in the office, 2 days from home. All your information will be kept confidential according to EEO guidelines.
Retail Marketing Manager – Europe employer: SquareTrade
Contact Detail:
SquareTrade Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Marketing Manager – Europe
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. The more connections we make, the better our chances of landing that dream job.
✨Tip Number 2
Show off your personality! When you get the chance to meet potential employers or partners, let your passion for retail marketing shine through. We want to see your enthusiasm and how you can bring our brand to life in a way that resonates with customers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and think about how you can contribute to their goals. We love candidates who come in with fresh ideas and insights!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in being part of our team at SquareTrade.
We think you need these skills to ace Retail Marketing Manager – Europe
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Retail Marketing Manager role. Highlight your experience in FMCG or retail marketing, and showcase any relevant campaigns you've worked on. We want to see how your skills align with our goals!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about retail marketing and how you can contribute to our mission. Be sure to mention any specific experiences that demonstrate your ability to engage retail staff.
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, include examples of how you've used insights from campaign performance to refine strategies. This will show us that you can monitor and evaluate success effectively.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values.
How to prepare for a job interview at SquareTrade
✨Know Your Retail Marketing Inside Out
Make sure you brush up on your knowledge of retail marketing strategies, especially in the FMCG sector. Be ready to discuss how you've successfully activated brands at the point of sale and driven engagement with retail staff in previous roles.
✨Showcase Your Relationship-Building Skills
This role is all about building strong networks, so come prepared with examples of how you've fostered relationships with internal teams and external partners. Highlight any successful collaborations that led to impactful marketing campaigns.
✨Be Data-Driven
Demonstrate your analytical skills by discussing how you've tracked and evaluated campaign performance in the past. Be ready to share insights you've drawn from data and how those insights influenced future marketing strategies.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with various teams, think of examples where you've successfully coordinated with different departments. Emphasise your ability to communicate effectively and keep everyone aligned towards common goals.
