At a Glance
- Tasks: Lead brand strategy and marketing initiatives across the EMEA region.
- Company: Join SquareTrade, a fast-growing leader in device protection.
- Benefits: Enjoy competitive salary, private healthcare, wellness allowances, and charity days.
- Other info: Flexible work culture with opportunities for career growth and community engagement.
- Why this job: Transform brand perception and drive impactful marketing strategies in a dynamic environment.
- Qualifications: 10 years in brand marketing with strong B2B experience and excellent communication skills.
The predicted salary is between 75600 - 92400 £ per year.
Company Description
Square Trade is the fastest growing partner in the global device protection market and we work with many of the world’s largest operators, retailers and manufacturers.
Our obsession with putting the customer first, from our transparent T&Cs, to our better products, always available online claim filing and our flexible resolution options, are all underpinned by our exceptional team.
This is the secret behind how we’ve continued to shake up the industry.
We are the ones transforming a “bad” service category into something \"good\" that empowers people to take care of the things that keep life running smoothly.
Together, we’re united by the same end goal: to completely change what people expect from an insurance plan.
Company Description
Square Trade is the fastest growing partner in the global device protection market and we work with many of the world’s largest operators, retailers and manufacturers.
Our obsession with putting the customer first, from our transparent T&Cs, to our better products, always available online claim filing and our flexible resolution options, are all underpinned by our exceptional team.
This is the secret behind how we’ve continued to shake up the industry.
We are the ones transforming a “bad” service category into something \"good\" that empowers people to take care of the things that keep life running smoothly.
Together, we’re united by the same end goal: to completely change what people expect from an insurance plan.
We now protect over 140 million devices globally and work across Europe, with partners including Apple, T-Mobile and Telenor.
We have been first to market with a number of key innovations, including fully-digital claims, choice of resolution option, next day exchange and same-day services via local and on-site repair.
Our European ambition continues to grow as we step into new sectors including B2B, CE insurance and trade in products.
Job Description
We are looking for a Head of Brand Marketing to lead brand strategy across the EMEA region.
This role owns the development and execution of our EMEA brand marketing strategy, working closely with business development and senior leadership to strengthen market visibility, support commercial growth, and build long-term brand preference across key verticals.
The role will also play a key role in expanding into new regions and sectors.
Additionally, the role will lead our account-based marketing (ABM) approach, manage external PR support, and oversee the brand marketing budget across the region.
Key Responsibilities
- Brand marketing & ABM
- Lead the EMEA brand marketing strategy and annual plan, working closely with the Head of Marketing on brand strategy, priorities, and investment decisions.
- Own brand positioning, messaging, and market visibility across Europe, ensuring a consistent and distinctive brand presence across all target markets.
- Build and lead the European ABM model, working closely with Business Development to align marketing activity to priority accounts.
- Develop targeted programs that support pipeline growth and strategic opportunities.
- Establish clear reporting and measurement for ABM performance.
- Lead our PR, thought leadership, and external communications activity.
- Manage the day-to-day relationship with our PR agency and internal stakeholders.
- Manage our Linked In and other social media strategy and execution.
- Oversee campaigns, content, events, and industry engagement.
- Support major product launches, announcements, and strategic initiatives.
- Drive executive visibility and industry influence across key markets.
- Planning & budget
- Own and manage the EMEA brand marketing budget.
- Manage planning, forecasting, reporting, and investment decisions.
- Influence senior stakeholders across marketing, business development, and leadership teams globally.
- Identify new opportunities to improve impact, efficiency, and effectiveness.
Qualifications
Requirements
- 10 years’ experience in brand marketing, communications, PR, or related disciplines.
- Proven success leading multi-market marketing programs across Europe.
- Experience building brand awareness and reputation in a B2B or B2B2C environment.
- Strong commercial mindset and ability to align marketing activity with business goals.
- Experience working closely with sales or business development teams.
- Experience managing agencies and external partners.
- Excellent communication, presentation, and stakeholder management skills.
- Right to work in the United Kingdom.
- Additional European language skills are a strong advantage.
What We Offer
- 2 charity days per year. For each day we will contribute the equivalent of your daily salary to the charity on your behalf.
- Private Healthcare and Health Cash Plan with Simply Health
- Monthly Gym/fitness allowance
- Monthly Wellness allowance
- Monthly Phone/Internet allowance
- Annual professional development allowance
- Headspace
- Go Geta Cycle to work scheme
- Go Geta Nursery scheme
- Friends & Family Mobile Repair Benefit
- Additional Information
Some of the benefits of working @Squaretrade include
- Not feeling stuck! This team has exposure to many different parts of the business, making transitioning easy... we work on developing careers based on what people enjoy!
- Competitive salaries, Benefits (Medical, Dental, Vision), Flex PTO, 401k matching
- Respect for your work-life balance
- A paid volunteer day to give back to the community
- The Team: http://www. squaretrade. com/leadership
- Square Trade is an Equal Opportunity Employer
Head of Brand Marketing (EU) employer: SquareTrade Europe
SquareTrade is an exceptional employer that prioritises employee growth and well-being in a dynamic, high-growth environment. With a strong focus on collaboration and innovation, employees enjoy competitive salaries, generous wellness allowances, and opportunities to shape hiring strategies while contributing to meaningful change in the insurance industry. The company's commitment to a positive work culture is further enhanced by its charitable initiatives and comprehensive benefits, making it an attractive place for talent acquisition professionals looking to make a significant impact.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand Marketing (EU)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SquareTrade Europe and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SquareTrade Europe are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SquareTrade Europe on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SquareTrade Europe. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Brand Marketing (EU)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SquareTrade Europe. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SquareTrade Europe:Show us that you’ve done your homework! In your application, briefly mention what you admire about SquareTrade Europe’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SquareTrade Europe
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SquareTrade Europe will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SquareTrade Europe, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
