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- Tasks: Shape brand identity and craft compelling stories for new products.
- Company: Join a leading niche manufacturer with a focus on innovation.
- Benefits: Competitive salary, strong benefits, and a collaborative work environment.
- Other info: Dynamic team culture with opportunities for personal and professional growth.
- Why this job: Make a real impact by bringing products to life through storytelling.
- Qualifications: Experience in brand management and strong storytelling skills required.
The predicted salary is between 40000 - 50000 ÂŁ per year.
A global, market leading niche manufacturer who continues to expand their product portfolio, are looking for a dynamic and commercially minded Brand Manager to bring new products to life in the market. Someone with infectious enthusiasm, a sharp creative instinct, and a drive to make things happen.
This is a pivotal role sitting at the intersection of product development, marketing, and sales. You will act as the voice of the product, defining its identity, crafting compelling narratives, and equipping the sales teams and distributors with the tools and confidence they need to succeed. You are a storyteller, strategist, and enabler, someone who can translate product features into meaningful customer benefits and create a strong, differentiated market position.
Key Responsibilities- Product Identity & Storytelling
- Define the brand identity, positioning, and narrative for new product launches
- Translate technical specifications into compelling, customer-focused stories
- Create messaging that resonates emotionally and commercially with target audiences
- Sales Enablement
- Develop high-impact sales tools including product sheets, presentations, case studies, FAQs, and competitive narrative
- Partner closely with the sales team to ensure they have what they need to win in the market
- Support the development of pitches and proposals for key opportunities
- Positioning & Market Insight
- Conduct market and customer research to inform product positioning
- Identify and articulate clear unique selling propositions (USPs)
- Sales Training & Engagement
- Deliver engaging sessions to educate sales teams on new products, in person, via Teams and on Webinars
- Ensure teams understand both the “what” and the “why” behind each product
- Act as an ongoing resource for product-related queries and support
- Feedback & Continuous Improvement
- Gather insights from sales teams and customer interactions
- Attend sales & marketing meetings or calls to understand real-world challenges
- Refine messaging and strategy based on feedback and performance
- Proven experience in Brand Management, Product Marketing, or a similar role
- Strong storytelling skills with the ability to simplify complex ideas
- Commercially aware with a clear understanding of sales processes
- Experience creating sales enablement tools and supporting go-to-market strategies
- Confident communicator and presenter
- Analytical mindset with experience in market and competitor analysis
- Collaborative, proactive, and results-driven
- Customer-centric storytelling
- Strong empathy for sales teams and their needs
- Strategic thinking with attention to detail
- Ability to influence across multiple stakeholders
- Creative yet commercially grounded approach
- Buzzing with fresh ideas, highly engaging character
- Be part of an innovative and design-led organisation
- Play a key role in shaping how products are brought to market
- Work closely with cross-functional teams in a collaborative environment
- Opportunity to make a visible impact on business growth
- Working with the creative team to design marketing literature and material
- A highly competitive salary with strong company benefits
- An environment and team who are driven, engaging and commercially savvy, enabling you to shine and stand out in your role.
If you are passionate about building brands, enabling sales success, and bringing products to life through powerful storytelling, we would love to hear from you. Join this dynamic team and contribute to the continued growth! If you’re an ambitious individual with a passion for your work, we’d love to hear from you.
Brand Manager / Product Marketing Manager in Accrington employer: Square Peg Associates
Contact Detail:
Square Peg Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager / Product Marketing Manager in Accrington
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your storytelling skills! When you get the chance to chat with hiring managers, make sure to share compelling stories about your past experiences. Highlight how you've brought products to life and enabled sales success – that’s what they want to hear!
✨Tip Number 3
Be proactive and follow up! After interviews or networking events, drop a quick thank-you email to express your appreciation and reiterate your interest. It keeps you fresh in their minds and shows your enthusiasm for the role.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting opportunities waiting for you. Plus, applying directly shows your commitment and makes it easier for us to help you land that dream job.
We think you need these skills to ace Brand Manager / Product Marketing Manager in Accrington
Some tips for your application 🫡
Craft Your Story: We want to see your storytelling skills shine! Make sure to weave a compelling narrative about your experience and how it aligns with the role. Remember, you’re not just listing your skills; you’re telling us why you’re the perfect fit for our brand.
Showcase Your Creativity: As a Brand Manager, creativity is key! Use your application to demonstrate your creative instincts. Whether it’s through unique examples of past work or innovative ideas for future projects, let your imagination run wild!
Be Commercially Savvy: We’re looking for someone who understands the market. Highlight your commercial awareness by discussing how you’ve successfully positioned products in the past. Show us that you can translate technical specs into customer benefits!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our dynamic team!
How to prepare for a job interview at Square Peg Associates
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's identity and product portfolio. Understand their unique selling propositions and how they position themselves in the market. This knowledge will help you articulate how you can contribute to their storytelling and sales enablement efforts.
✨Craft Your Own Compelling Narrative
Prepare a personal story that showcases your experience in brand management and product marketing. Highlight specific examples where you've successfully translated complex ideas into customer-focused narratives. This will demonstrate your storytelling skills and ability to connect with the audience.
✨Engage with Sales Enablement Tools
Familiarise yourself with various sales enablement tools and be ready to discuss how you've created or utilised them in past roles. Bring examples of high-impact materials you've developed, like product sheets or presentations, to show your hands-on experience and strategic thinking.
✨Show Your Collaborative Spirit
Emphasise your ability to work cross-functionally with teams. Prepare to discuss how you've partnered with sales teams in the past to ensure they have the resources they need. Highlight your proactive approach to gathering feedback and refining strategies based on real-world challenges.