CRM Manager

Job Description CRM Manager – Salesforce Marketing Cloud Location: London – 3 days p/w Salary/Rate: £45,000 – £55,000 Start Date: Immediate Start Job Type: FTC CRM Manager mainly focused around Salesforce Marketing Cloud, is required to join one of the worlds leading organizations based in their CoE in London, working on a global scale initiative. This opportunity offers 2 days working from home per week (managers can be flexible to add more). The salary range for this role is around £45,000 – £55,000. Job Responsibilities/Objectives: Drive the planning and execution of B2B CRM activities, ensuring coordination with key stakeholders including brands, commercial, operations and IT. ​ Create data led. dynamic campaign plans and bespoke lifecycle programmes to target key cohorts of customers; increasing relevancy and engagement of the direct channels, building customer loyalty and targeting business objectives. ​ Collaborate with internal insights to leverage learnings and behavioural opportunities within CRM and to build advanced data segments. ​ Initiate test and learn strategies to optimise customer journeys and increase engagement and conversion rates. ​ Help to build CRM best practise tool-kits to cascade and share cross-market…