At a Glance
- Tasks: Lead media modelling and forecasting to drive marketing effectiveness for iconic gaming franchises.
- Company: Join Square Enix, a top entertainment publisher known for beloved games.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Collaborative team culture with mentorship opportunities and career advancement.
- Why this job: Make a real impact in the gaming industry with your analytical skills.
- Qualifications: Strong maths and stats background, proficiency in Python, and media knowledge.
The predicted salary is between 60000 - 80000 £ per year.
Square Enix is a leading publisher of entertainment content, known for iconic franchises such as Final Fantasy, Kingdom Hearts, Dragon Quest, NieR, Life is Strange, and Just Cause. Our mission is to create and deliver experiences that resonate deeply with the hearts and minds of our players.
We are seeking a Media & Modeling Manager to join our Forecast team, with a focus on quantifying the relationship between media/promotion plans and consumer metrics (e.g., awareness) across global markets. This role is critical to our marketing effectiveness strategy, acting as the technical authority for translating high‑level awareness and promotion objectives into quantified, decision‑grade demand and media inputs used in business planning and new title sales forecasting.
The ideal candidate will have strong analytical skills, deep familiarity with media data sources across Europe and the US, and the ability to design models that reflect local media consumption patterns. This is a senior-level role requiring independent judgment, strategic thinking, and a strong foundation in mathematics and statistics.
In addition to hands-on analytical work, this role will mentor junior and mid-level analysts and data scientists and will work closely with the Director to ensure the quality and consistency of the team’s outputs—both in terms of model inputs and results.
Roles, Responsibilities, and KPIs
- Modeling Ownership & Technical Authority
- Own the design, implementation, and validation of media-, awareness-, and demand-driven models used in forecasting.
- Act as the technical authority on model structure, assumptions, non‑linear responses, and performance, ensuring outputs are decision‑grade and methodologically sound.
- Forecast Assumptions & Scenario Integrity
- Translate marketing, promotion, and release assumptions into quantified demand signals and forecast scenarios.
- Evaluate the impact and risk of key assumptions (e.g. media intensity, timing, localisation, price promotion) and ensure forecast ranges (MIN / MAX) are logically defensible before executive review.
- Forecast Quality Enablement & Team Leadership
- Ensure the quality and consistency of forecasting outputs across regions by reviewing models and methodologies produced by analysts and data scientists.
- Provide technical guidance to Forecast PMs and junior staff, setting standards for how inputs, scenarios, and caveats are constructed and communicated.
Requirements
- Essential Technical Skills
- Demonstrable current proficiency in mathematics and statistics (e.g., A-level Mathematics with grade A, A+ or equivalent).
- Proficiency in Python, including modular code design using functions and classes.
- Experience building linear / non-linear response models using population and media consumption data.
- Familiarity with model performance monitoring and iterative improvement.
- Industry Knowledge (marketing, media and gaming)
- Understanding of media planning principles and awareness KPIs.
- Familiarity with media data providers across EU and US markets, such as: Kantar, Ipsos, GfK, Nielsen, Comscore.
- Ability to assess data reliability, granularity, and accessibility across regions.
- Soft Skills
- Strong communication skills, with the ability to explain complex concepts to both technical and non-technical stakeholders.
- Collaborative mindset and ability to work across data science, marketing, and external partners.
- Strategic thinking and independent decision-making.
- Experience managing one or more direct reports.
- Desirable
- Experience in media mix modeling or marketing effectiveness analysis.
- Basic understanding of Bayesian statistics and probabilistic modeling, with the ability to apply Bayesian inference to media effectiveness, forecasting, and decision-making under uncertainty.
- Hands-on experience with scenario planning or simulation tools.
- Prior collaboration with regional media agencies or research firms.
- Experience mentoring or managing small teams.
Purpose & Values
- Purpose: Creating New Worlds with Boundless Imagination to Enhance People’s Lives.
- Values:
- Deliver Unforgettable Experiences
- Embrace Challenges
- Act Swiftly
- Stronger Together
- Continuously Evolve
- Cultivate Integrity
Media & Modeling Manager in London employer: Square Enix
Square Enix is an exceptional employer that fosters a dynamic and innovative work culture, where creativity and analytical prowess are highly valued. As a Media & Modeling Manager, you will not only lead impactful projects but also mentor emerging talent, ensuring your professional growth alongside the team's success. Located in a vibrant industry hub, Square Enix offers unique opportunities to collaborate with passionate individuals while contributing to iconic franchises that resonate globally.
StudySmarter Expert Advice🤫
We think this is how you could land Media & Modeling Manager in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your analytical prowess and any relevant projects you've worked on. This is your chance to demonstrate how you can bring value to the Media & Modeling Manager role.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of media data sources and marketing effectiveness. Be ready to discuss how you would approach modelling and forecasting in real-world scenarios.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at Square Enix.
We think you need these skills to ace Media & Modeling Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Media & Modeling Manager role. Highlight your analytical skills and experience with media data sources, as these are key to what we're looking for!
Show Off Your Skills:Don’t just list your qualifications—demonstrate them! Use specific examples of how you've applied your mathematical and statistical knowledge in previous roles. We want to see your expertise in action!
Be Clear and Concise:When writing your application, keep it straightforward. Use clear language and avoid jargon where possible. We appreciate a well-structured application that gets straight to the point!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Square Enix
✨Know Your Numbers
Brush up on your mathematics and statistics skills, as this role demands a strong foundation in these areas. Be prepared to discuss specific models you've built or worked with, and how they relate to media consumption data.
✨Familiarise Yourself with Media Data Sources
Make sure you know the key media data providers like Kantar, Ipsos, and Nielsen. Understanding their methodologies and how they apply to the gaming industry will show that you're serious about the role and can hit the ground running.
✨Showcase Your Leadership Skills
Since this position involves mentoring junior analysts, be ready to share examples of how you've led teams or projects in the past. Highlight your collaborative mindset and how you've communicated complex concepts to different stakeholders.
✨Prepare for Scenario Planning Questions
Expect questions around scenario planning and forecasting. Think about how you've approached risk assessment in previous roles and be ready to discuss how you would translate marketing assumptions into actionable forecasts.
