At a Glance
- Tasks: Lead exciting marketing campaigns for iconic video game titles across EMEA.
- Company: Join Square Enix, a top publisher known for legendary franchises like Final Fantasy and Kingdom Hearts.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Other info: Work in a dynamic office in London, collaborating with global teams.
- Why this job: Be part of a passionate team that shapes unforgettable gaming experiences.
- Qualifications: 3-5 years in video game marketing with strong project management skills.
The predicted salary is between 45000 - 50000 £ per year.
- Description
- Job Summary
Square Enix is a leading publisher of entertainment content, known for iconic franchises such as Final Fantasy, Kingdom Hearts, Dragon Quest, Nie R, Life is Strange, and Just Cause.
Our mission is to create and deliver experiences that resonate deeply with the hearts and minds of our players.
Working within the EMEA Marketing Development team, the Marketing Manager for launch (frontline) titles plays a crucial role in the development and execution of Go To Market plans for selected titles at an EMEA level.
This is a generalist marketing position working within a small tightknit team.
The ideal candidate will be an all rounder with a clear understanding of the building blocks of a great marketing campaign; creative, paid media, social, influencer, loc/versioning and retail, taking strategic plans from our Global Marketing team and turning them into successful go to market executions.
They will thrive in a busy and collaborative work environment, and have strong communication skills across functional and geographical boundaries.
They will work closely with a variety of internal teams and external partners and be a project management rockstar capable of balancing multiple tasks in a fast-paced environment.
This role requires attendance at our London office 3x days a week.
Requirements
- Key Deliverables
- Act as a key project lead across internal stakeholders, ensuring alignment on priorities, approvals, timelines, and campaign deliverables.
- Support and at times lead the development of integrated EMEA marketing launch activation programs, managing campaign timelines and workbacks, defining key performance indicators (KPIs), budgets, and cost per activity to ensure successful campaign execution.
- Closely collaborate with internal Market Development teams based in Los Angeles and Tokyo to align on activities as well as internal cross-functional teams.
- Coordinate with external partners, including distribution partners and support agencies.
- Manage asset localization and versioning of assets.
- Lead, brief, coordinate, and optimize media campaigns.
- Support community, social, and content initiatives that strengthen player engagement and advocacy throughout the campaign lifecycle.
- Contribute to the production of compelling video and social media content, driving engagement and brand awareness across digital platforms.
- Develop and execute creator and influencer programs, identifying opportunities to drive awareness, engagement, credibility, and conversion across multiple content platforms.
- Gather and analyze data from agencies to evaluate campaign performance and identify areas for optimization, reallocating budget as needed to maximize ROI.
- Contribute to the development of regional launch strategies, helping adapt global marketing direction to local market needs, audience insights, and business objectives.
Qualifications and Skills
Essential
- 3-5 years of experience in a generalist videogame marketing role, with a focus on integrated multi-market campaign management across EMEA
- Experience working with major gaming platform holders (Play Station, Xbox, Nintendo, Steam, Epic Games Store) is highly desirable
- Experience managing external creative, media, influencer, or localization agencies
- Experience briefing and reviewing creative marketing assets, including trailers, social content, and digital advertising materials
- Great project management skills with the ability to prioritize and manage multiple tasks simultaneously
- Proficiency in marketing analytics tools and platforms
- Strong budget management skills, including budget phasing, agency scoping, purchase orders and invoices tracking
- Excellent communication, intercultural and interpersonal skills. Demonstrable creative thinking and problem-solving abilities
- Strong understanding of social media platforms, trends, and best practices
- Experience with Influencer relations and managing Influencer programs
- Passion for Square Enix IP and video games with a strong understanding of the current gaming and entertainment landscape. Bonus if your dream is to ride a Chocobo
Desirable
- Understanding of JIRA
- Japanese language proficiency
- Marketing Degree
- Purpose & Values
- Purpose: Creating New Worlds with Boundless Imagination to Enhance People’s Lives.
• Values
- Deliver Unforgettable Experiences
- Embrace Challenges
- Act Swiftly
- Stronger Together
- Continuously Evolve
- Cultivate Integrity
Marketing Manager - Launch Titles (EMEA) in London employer: Square Enix
Square Enix is an exceptional employer, offering a vibrant and collaborative work culture that thrives on creativity and innovation. As a Marketing Manager in London, you will be part of a passionate team dedicated to delivering unforgettable gaming experiences, with ample opportunities for professional growth and development. The company's commitment to employee well-being and its dynamic environment make it an ideal place for those looking to make a meaningful impact in the gaming industry.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Launch Titles (EMEA) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Square Enix and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Square Enix are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Square Enix on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Square Enix. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager - Launch Titles (EMEA) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Square Enix. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Square Enix:Show us that you’ve done your homework! In your application, briefly mention what you admire about Square Enix’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Square Enix
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Square Enix will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Square Enix, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
